5 Simple Hacks for Optimizing your Site for Voice Search

  • Sundew
    Sundew
  • sundew
    10 min.read
  • sundew
    November 20th, 2018
  • Technology
sundew

These days we are approaching closely to the tech-driven world, where virtual assistants are widely accepted in simplifying our tasks through voice search. This phenomenon eliminates the need to manually type on the phone or desktop and allows us to dictate our query while we are on the go.  This major technological transformation has made the businesses feel the impulse of optimizing their site for voice search and realize its serious repercussions on overall functions of the business.

According to a recent study, websites that rank high on the search engine result pages tend to secure that similar place when it comes to Google voice search results.  However, there is far more to Google voice search than mere convenience; it is changing the way Google handles search queries and interpret how users search for particular information. So, in this article, we will be giving tips at how businesses can optimize their website for voice search. 

Try long tail keywords for voice search SEO optimization

Google is paying close attention to this voice search trend and is making adjustments in how it ranks sites and present information. One basic principal to optimize your website for voice search is to find long tail keywords that sound natural and keep the conversation going. While optimizing for voice search, pick words carefully as people tend to be more specific as opposed to typing on phone or desktops.

Claim your Google my business listing

Claiming and optimizing Google my business listing is a great way for Google to find out more information about your business for e.g.  Category of business, address, phone number, business hours and so on. Since many voice search queries are local in nature, therefore having your business claimed and up-to-date can help increase the chances of showing up when a voice search is done pertaining to the local business category.

Sundew

Improve online reputation by tracking ratings & reviews

Along with the popularity of voice search, online ratings and reviews also play a major role in helping people decide which business to patronize. These are key metrics in managing online reputation and are crucial in promoting your business. Voice assistants such as Alexa, Cortana and Siri are convenient for bringing up information on Google My Business, Yellow Pages, Facebook, Yelp and other review sites.

Optimize for local search

Both the terms ‘voice search’ and ‘local search’ are closely connected. People mostly use voice search when they drive around or prepare to leave the house. They're generally looking for nearby businesses to solve their needs. In order to take advantage of this, find out as many relevant local search terms as possible. In addition to your physical address and city, including neighbourhoods, counties and landmarks (e.g., near the main city or the airport).

Make your website mobile-friendly

With the majority of web searches now being steered on smartphones or tablets, it is now important that your site is responsive across all devices and is optimized with voice searches. It's easier to speak than to type it out on a smartphone. When people are in hurry, they are more likely to use voice search to find something than to type out the question. As mobile devices increasingly overshadow desktops and laptops, voice search will become a natural way to connect.

Voice search is a trend that is going to stay and it will only get bigger with time. It will strongly affect marketing and how voice search feature is transforming e-commerce business, especially for local businesses.”. So marketers need to understand the power of voice search and take the full advantage of it to modify the content of their website. This is the time to take the plunge into voice search SEO to cater to the customers who are seeking information about your business through their smartphones or voice assistants and gain an edge over the competition! 

Thoughts and Trends
Across Our Focus Areas

sundew

Blog

Composable Enterprise Applications: The Future of Scalable Business Architecture

Traditional enterprise applications, often built as monolithic IT systems, struggle to keep up with the demands of today’s fast-moving business landscape. As market conditions, customer expectations, and business models evolve, inflexible architectures can hinder innovation. They can also slow an organization’s ability to scale or adapt to change.Composable enterprise applications offer a smarter, more agile alternative, enabling businesses to build, modify, and expand their digital capabilities on demand. An architectural shift to flexible, reconfigurable options enables enterprises to develop and deploy new solutions faster. This approach supports continuous responsiveness to market demands and technological changes.So, what makes these applications so powerful, and why are they redefining enterprise agility? Let’s dig into the nitty-gritty of composable enterprise apps and uncover what sets them apart.Importance of Composable Enterprise ApplicationsComposable applications are typically built using microservices, APIs, and cloud-native solutions, which expose core business capabilities as services.Prioritizing modularity, interoperability, flexibility, and reusability, a composable architecture is built around business capabilities, not traditional IT limitations.By adopting a composable strategy, enterprises lay the foundation for a more responsive, scalable, and future-ready business architecture. This setup supports continuous innovation and sustained growth.Key Technologies of a Composable Enterprise Application ArchitectureBehind every composable enterprise lies a powerful, interconnected stack of modern technologies, working in harmony to deliver agility, scalability, and resilience. These are the foundational tools that make modular, on-demand business functionality not only possible but practical at scale.API-First Strategy: APIs expose core business functions for integration, enabling modularity and reusability. API gateways and management platforms ensure secure, scalable, and efficient connectivity across systems.Microservices Architecture: Functions are broken into independent, deployable microservices, making updates faster, scaling easier, and maintenance more manageable.Service Mesh: A service mesh provides governance, observability, and secure communication across microservices, solving complexity as service volumes grow.AI and Machine Learning Integration: Composable enterprise applications enable seamless integration of machine learning and AI modules, providing advanced analytics and predictive insights. This allows businesses to leverage data-driven decision-making without the need to reconfigure the entire system.Event-Driven Architecture: Event APIs enable real-time interactions and automation, triggering business processes instantly and reducing system latency.Cloud-Native Approaches: Cloud-native architectures support automatic updates, easy scaling, and robust disaster recovery, eliminating the need for on-premise servers and ensuring continuous service reliability.Zero Trust Security & Compliance: A zero-trust model ensures each service is authenticated and authorized, protecting data and maintaining compliance across distributed systems.How Does Composability Encourage Custom Enterprise Application Development?No two businesses are built the same, and your enterprise applications shouldn’t be either. Composable enterprise architectures enable the creation of custom applications that align precisely with your business goals, workflows, and vision. This holds true whether you're a global conglomerate or a fast-growing startup with a niche offering.Tailored to Fit, Not Force-FitWith composable architecture, development starts with your unique business needs, not generic templates. Modular components can be designed to mirror specific processes, rules, and user flows. The result is an application that feels like it was built for you, because it was.Rapid Prototyping and IterationBecause each module operates independently, developers can quickly prototype and test new features without disrupting the entire system. This enables faster development cycles, agile experimentation, and reduced time-to-market, which are critical advantages in competitive industries.Seamless Integration with What You Already UseAlready invested in high-performing tools like a top-tier CRM or inventory platform? No problem. Composable enterprise apps are built for interoperability, allowing seamless integration with existing systems through APIs and microservices. You get a custom solution that connects perfectly with your current tech stack.Built to EvolveTechnology doesn’t stand still—and neither should your business applications. Composable systems make it easy to update, enhance, or even replace individual modules without touching the rest of the system. That means you stay future-ready without costly overhauls or operational downtime.Components of a Composable Enterprise Application EcosystemA modular enterprise application ecosystem is designed for adaptability, scalability, and business alignment. At its core, it’s built from modular components that can evolve independently while working together as a unified system. Here’s a breakdown of its essential layers:1. Main PlatformThe foundation of a composable system, the core platform ensures seamless coordination across modules. It handles data orchestration, business logic, and governance, providing a stable framework for modular expansion.2. Functional Modules (Microservices)Each module focuses on a specific business function and can be added, updated, or replaced as needed:Finance Operations: Supports accounting, billing, budgeting, and forecasting.Human Resources: Manages employee data, payroll, and performance.Inventory and Supply Chain: Tracks stock, shipments, and warehouse logistics.Customer Relationship Management (CRM): Handles customer data, engagement, and sales pipelines.Business Intelligence: Delivers data-driven insights through dashboards and analytics tools.3. Data ConnectorsThis layer enables smooth communication across internal modules and external systems. APIs, connectors, and middleware ensure real-time data sharing and interoperability across tools and platforms.4. Security MechanismsSecurity is embedded at every level, through identity access management, data encryption, compliance protocols, and monitoring. A composable architecture supports zero-trust frameworks and regulatory readiness.5. Front-End (UI/UX)A user-centric interface ensures the system is intuitive, accessible, and responsive across roles. Customizable dashboards and workflows enhance productivity and simplify interactions with complex backend processes.Use Cases of Composable Enterprise AppsFrom adapting to shifting demands to accelerating innovation, different sectors are harnessing composability to stay ahead. This approach helps them remain agile, efficient, and future-ready in a constantly evolving landscape.Insurance and WarrantyInsurance providers can create modular systems for claims processing, underwriting, fraud detection, and customer service using composable enterprise applications. This flexible architecture allows for the quick integration of new policy types or third-party data sources without disrupting existing systems. The result is greater agility and faster time-to-market.Banking & Financial ServicesComposable apps contribute to the latest trends in banking, helping modernize legacy systems. They can roll out personalized customer portals, integrate risk analytics, or update compliance tools. This is all done without jeopardizing security or interrupting core banking functions.IT & Technology ServicesTech companies can break down large, monolithic platforms into microservices, streamlining everything from project management and DevOps to customer onboarding. This means faster innovation, smoother collaboration, and better client customization.Retail & E-commerceRetailers can scale capabilities like inventory management and customer engagement in real time. During peak seasons, they can boost logistics and order processing modules, without touching the rest of the system. This ensures smoother operations and better customer satisfaction in the retail industry.HealthcareHospitals and healthcare providers can streamline patient care, billing, procurement, and HR through independent, secure modules. This not only supports regulatory compliance (like HIPAA) but also improves operational efficiency while protecting sensitive data.ManufacturingMicroservices-based architecture helps manufacturers simplify complexity. By modularizing processes like supplier coordination, production scheduling, and compliance tracking, organizations can gain greater flexibility. This allows them to make real-time adjustments to supply chains or factory outputs without triggering system-wide disruptions.EdTechEducational platforms can combine modular components for course creation, student management, assessments, and analytics. As needs evolve, they can update or swap individual modules, supporting hybrid learning, real-time progress tracking, and personalized learning paths.Wrapping upComposable enterprise applications are more than just a tech upgrade. They’re about reimagining how businesses can stay nimble, innovative, and ready for whatever comes next. With the ability to adapt quickly, optimize systems, and respond to customer needs in real time, these applications offer unmatched flexibility. They give companies the freedom to evolve without the heavy lift of legacy systems. By opting for a modular, flexible approach, businesses can create something that’s not just future-proof but built for growth and agility. This will ensure the long-term success of both their operations and their people.

Read More
sundew

Blog

How to Create a User-Intent SEO Strategy

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products, and services.A key point here is to understand the intent behind a given keyword search. A user wants to find specific information, and search engines have advanced algorithms and large amounts of traffic they analyze to determine which results are the best matches for a keyword.In this article, we take a look at how to understand and categorize keywords based on intent to provide a solid foundation for your search engine optimization Understanding searcher intent secures a good chance for you to show up in front of people at the exact time they have a requirement. Unfortunately, commercial terms are highly competitive across the paid and organic search. For most businesses, there are other opportunities for branding and targeting customers higher in the marketing funnel. We just have to develop a greater understanding of the intent behind search keywords.The first step here is to understand the three categories of search queries:Navigational search queriesDo you ever type “Google.com” or “Facebook.com” into your browser? Or do you just type “Google” or “Facebook” directly into the address bar? This is a navigational query, a search performed with the intent of going directly to a specific website, or even a page on a site.Informational search queriesFrom a business perspective, we are looking to identify queries that relate to the product or service your company provides. Then develop content that answers these questions or provides information on certain topics. This will position you in front of your potential audience and build brand awareness.Commercial or transactional search queriesCommercial queries relate to the desired action that you would like a prospect to take. These keywords are all highly commercial in nature and therefore high-value. It is important not only to target these keywords but to ensure you focus on helping the visitor complete their goal once they arrive at your site.Ambiguous keywords and personalized resultsNot all keywords are crystal-clear in their categorization or intent. Take “software development” for example. If a user searches for “software development,” what exactly are they looking for?Some free tutorials? Development Company? The searcher may not be entirely sure and may simply be starting to investigate a topic.Where intent is not always clear, Google will typically show a page of results that cover a wide variety of potential answers. Mapping searcher intent to keywordsUnderstanding searcher intent allows you to build more strategic lists of keywords. This then helps us understand how to best target a given keyword and where that keyword fits into our overall SEO and strategy.Ad Words CPC and competitionAlso include Ad Words cost per click, Ad Words competition and keyword difficulty in your keyword spreadsheets to help you get a full picture with regard to the potential value of the keyword.How to clarify searcher intentSearcher intent is not always clear, and it is easy to classify keywords as commercial when in fact they may be more informational in nature. Your SEO campaign then becomes about promoting those content pieces to help build organic visibility.Content strategy and clarity of intentUnderstanding the intent behind the keywords you target simplifies the entire SEO process. Trying to rank content where the intent of your message is different from the intent of the search term is doomed to failure.Creating content that ranks well and converts users requires a crystal-clear understanding of what the searcher is looking for. Once you understand the intent, you can review the content that ranks and look for opportunities where you can improve the content that is already ranking. For more details, you can get in touch with our experts at sales@sundewsolutions.com or call us at +91-98367-81929.   

Read More
sundew

Blog

Five ways how Chatbots can offer better Customer Service

Chatbots are used everywhere nowadays be it in receiving orders or responding to queries. Most companies are leveraging chatbots for operation purposes to get better outcomes. Many big giants in the industry are referring to chatbots as the next big thing for data management and customer servicing.We are all aware of the buzz that chatbots have created in the business sphere. However, it is a computer program that is capable of initiating a real conversation via chat interface and has a wide range of applications for any type of business. Chatbots are equipped with AI, Machine Learning (ML) and Natural Language Processing have the knack to understand and process human language making it easier to solve human queries.Here’s how chatbots can enhance your customer’s experience:Instant customer service and supportWe are often put on hold while in the middle of a conversation with a customer service representative and this process requires patience and most importantly your customer’s valuable time. Luckily, a chatbot will help you solve this problem. Your customers will never have to wait as a chatbot will answer all your queries in a fraction of second. This allows customer service representatives to focus on more critical issues and leave a positive impact on the customer.Personal service and increased salesChatbot assists in making purchasing decisions, making recommendations based on customers’ preferences and searching for a product catalogue which proves helpful for the customer as well as increases profits for your business. For some reason, if a customer exits a site without making a purchase, the chatbot remembers the last conversation with the customer and makes recommendations accordingly.Access to a larger audienceChatbots allows businesses to access a wide range of audience as there are more than one billion active users who are using messengers or similar applications. It simply means that with just a single click, one can approach more than a billion users.Round the clock availabilityThe purpose of having a chatbot is that customers can initiate a conversation at any time as long as they are using a messenger application on which the chatbot is employed. This proves to be favourable as it can solve any basic issue by a customer during non-working hours.Chatbots can predictChatbot always recollects previously held conversations with a particular customer which benefits the company in predicting the targeted customer base while devising a strategy. The more you know your customer, the better your business will perform.Having a chatbot for your business makes it possible for you to understand your customer requirement which helps in initiating a series of questions. This also allows a business to know the preferences, likes and dislikes, etc. based on these data, an organization can plan the marketing strategy and approach to the target audience.

Read More

Thank You!

Excellent!

Successfully subscribed to Sundew Solutions newsletter!

Acknowledged