Automation in Data Analytics: Technologies, Stages and Benefits

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Six Tips to drive traffic to your website

Every business, despite the sector they are into, needs a website to survive in the competitive environment to engage visitors and get them to carry out the desired action. However, the lack of website traffic is one of the biggest concerns among all business owners and marketers. So, in this article, we have curated a list of actionable, DIY ideas to help businesses see a huge inflow of traffic to their website.  While some of these ideas might not work overnight but implementing them over time can help businesses to increase brand awareness, drive revenue and educate consumers. Now, let’s go straight into the six actionable ideas for Driving Website Traffic1. Simplifying user navigationOne of the reasons why many companies fail to drive website traffic is bad user interface. Maybe your visitors are leaving because they are unable to find something they are looking for on your webpage. Simplify and re-organize your navigation structure so that users can find the page they need without much effort and focus on building responsive bespoke designs as more than half of the millennial search any website from their mobile devices.2. Reduce page load timeSometimes robust navigation can slow down your home page. So, make sure it is designed in a way that doesn’t affect the page load time. Probably each one of us has an experience with slow loading pages and research shows that if loading time is slower even just for one second, then the website can detect a 56% surge in their bounce rate.3. Focus on long tail keywordIt’s no more a secret that SEO is one of the best ways to drive the right traffic to your website. So, make sure that the posts include all the relevant terms and phrases related to the keyword. Make a list of related long tail search terms and check which one works best in your niche. Long-tail keywords account for a majority of web searches, if businesses are not targeting them, they are missing out a huge share of prospects.4. Include links to other relevant posts on your blogThe strength of your website isn’t solely measured by how many sites link back to you – it can also be affected by your internal linking structure. When developing and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO and conversion rates but also improves traffic volume by enticing users to click on other web pages.5. Optimize your existing postGo through the old posts to make sure they have unique and relevant title tags, URLs and Meta descriptions. This is essential for boosting your SEO ranking as it will generate more page views and decrease bounce rates. If your site has more relevant content and images, it will convince Google that the content is of higher quality and will rank better on the search engines while making the visitors revisit your site.6. Promote your content and optimize social media profilesBeing visible on all social media platforms helps to build a connection with audiences who are interested in what your business is offering and will follow up by checking out the profile. So, it’s important that you adjust your bios, display pictures, and links to convert these impromptu visitors into qualified leads. With user engagement being an essential part in determining the success of a business, one needs to make the most of the above tips. Run tests to scrutinize which works best for your web design instead of simply settling on one. Thus, the primary focus should be on making the website eye-catchy, interactive, and user-friendly!

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A Few Merits & Demerits of WordPress for Your Business

In case you own a business, it’s imperative for you to have a website for the same in order to withstand the competition and to grow your business. But how to actually create a website in the first place? If you do not have any clue about the intricacies of the same, you will have a lot of queries in your mind, which is natural! You might think which platform to use to create one and even if you have an old website, you might need to know the ways of revamping it for escalating your business growth and to make sure that it doesn’t become obsolete in the coming months.There are numerous platforms available on the web which will promise you to provide free websites for your business. However, you must always choose the right one and WordPress is the most common of all. In order to create a website on WordPress, you need to get in touch with a website development company or individual developers who specialise in WordPress website creation. However, before you do so, you must learn the merits and demerits of having a WordPress website for your business.But before that, here are a few facts about WordPress:1. More than 75 million websites depend on WordPress.2. WordPress powers 23% of the entire websites, almost.3. In WordPress, there are more than 45,000 plugins.Now, here are a few advantages of using WordPress platform:1. It’s Open-Source: The best part of WordPress is that it’s an open –source platform which means that the developers can make use of the code written or used already without modifying the same or having to start from the beginning. This is quite a relief, isn’t it? Also, there are large communities of developers available for WordPress and they can share codes among themselves thereby saving the time for writing new ones and implementing the same.2. It’s Easy to Operate: Websites need to be refurbished occasionally to be on track with the technological advancements happening over the web. So, to do this in your WordPress website, you do not need to get in touch with designers or developers to modify your website. This is because you can make all the changes yourself without having to write a single code. This will save you a lot of time as well as money!3. It’s Simple with Higher Usability: With other frameworks, you will need to have some kind of understanding of the technicalities and knowledge but this isn’t true for WordPress. Even with zero technical background, you can still use it and that too, quite effortlessly. So, with WordPress, there’s no need to be aware of the programming languages like PHP, HTML, CSS, and so on.Here are a few demerits of WordPress:1. It’s Open-Source: An advantage can also be a disadvantage at times! So, when we said that it’s open-source and hence, it doesn’t need any code, it can also be a reason for your website’s downfall. It is being used widely and therefore, is an easy target for the hackers. Your website can be vulnerable to cyber-attacks as the code that you would have used for your website can be written by someone else and so, there can be a possibility of your website carrying malicious bugs which can hinder its overall functionalities.2. Excessive Plugins: Usually, plugins are meant for enhancing the functionality of a website but too many plugins can work differently as well! Too many plugins can also affect the overall performance of your website and make it slower with a decreased response time. Hence, it’s better to refrain from using such plugins and with every new update, try and uninstall the ones which are not in use anymore.3. Decreased Speed of the Website: As the WordPress websites need numerous generic codes and plugins for uniting the several functionalities into the website, the website is more likely to respond slowly and the loading time can also get decreased. So, when users will find that your website isn’t responding well to their command, they might consider going for other alternatives!4. Security is what matters: As the most popular CMS for websites WordPress is easy target for hackers and spammers. WordPress is though being one of the most user-friendly website development platform available to us, it is terribly vulnerable to attacks. A study says that more than 70% installations that happen are vulnerable as the developers do not practice proper security protocols for the platform.Although, it’s not at all easy to outline every single merit and demerit of using WordPress framework and to know firmly whether you should go for it or not, the above-mentioned points are the most common ones that every business owner must consider while thinking about making use of WordPress for building a website. Also, this blog is just a general informative one which is meant for letting the readers know about this particular framework in detail. This write-up doesn’t provide an argument for or against the usage of WordPress. It’s for you to read this and decide whether or not you should make use of WordPress for creating a website for your brand / business. The decision and choice is yours completely.

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Top Strategies to take your SaaS Business Towards Success in the Covid 19 World

The SaaS industry revenue has accelerated from $5.55 billion in 2008 to over $148 billion in 2020. November 2019, forecast stated that worldwide public cloud revenue would grow 17-18% across 2020. Due to ‘the scalability of the subscription-based software’ SAAS business is projected to keep flourishing over the years.Now, due to the catastrophic spread of COVID-19, on-demand delivery, virtual work, and telemedicine have been catapulted forward. Are you a SaaS investor or an exec? Then naturally a question that always jumps to your mind is, “Will the future of SaaS change due to this crisis?” If yes, then, “what are those changes”?Some of you would say, “SaaS and Cloud were already the FUTURE”. However according to thousands of SaaS CEOs, though most of the SaaS business has adopted the future product model, they still follow the internal practices of the past.During the pandemic, clients are questioning the real need of your service. Now customer retention is no less important than customer acquisition. They are existential! On a positive note, cloud usage is soaring right now as the companies are turning to the cloud and facilitating technologies to fuel the shift to remote work. Within the volatile ambiance of the pandemic and amidst the questions like, “Do we really need it?” Or “What happens if we need to shut it down?” We will highlight some trends and strategies going on in SaaS currently and how they might prove beneficial to hold onto the customers, post-crisis, and beyond.SaaS collaboration tools are in huge demand as remote working has become the ‘new normal’!An American Multinational Tech Giant explained that there is almost an 8x rise of their daily active users during the worldwide lockdown. The collaboration platform used for video has seen a huge surge in worldwide demand. The video conferencing apps are also experiencing unprecedented growth with the quadrupling of the new users. These apps come in handy not only for businesses that implement remote work tools but also for educational institutes offering online classes, and users in quarantine turning it on for video chats with family and friends.While there are clear concerns about the impact of coronavirus on the world economy, including in the tech sector, there is a significant spike of investment in SaaS. It not only allows mission-critical business operations but also helps facilitate a transition to the digital workplace in the post-pandemic 'new normal'.No code and Low code SaaS Platforms have emerged for the non-technical staff as Enterprises focus on building more Software RapidlyThe enterprises are planning to adopt no-code or low-code tools as they are zeroing in on new ways to build more user-friendly software at a quick pace. Along with the developers, the non-technical staff also need to invest their time in it with the ultimate goal of bringing business. There are a large number of mid-size and small-sized businesses that are already in the midst of working out how to operate a business in the low-code platform space to win the next ‘cloud war’.  Recently, designers are turning their heads to a new website builder that allows them to create responsive websites without implementing codes. It is a SaaS platform that includes hosting. This SaaS platform provides flexibility to the users to customize anything thus proving to be a powerful solution in building websites. It also comes with a flexible CMS that allows users to manage, and define the structure and style of their content.A spreadsheet-database hybrid platform as well as a management app gives you the functionality of a database. With powerful sorting, grouping, and filtering it gives the freedom to arrange the work in your way. With the UI of a spreadsheet, without code customization features, drag and drop file upload, this all-in-one, the simple-to-use platform is one of the best in building database-focused internal tools.  Cloud integration has become a priority to integrate applicationsAccording to a recent survey, over 76% of large and midsize organizations will adopt a hybrid IT strategy or a multi-cloud by 2021. Because of it, they will have to deal with the challenges of decentralization. When you will optimize business processes or get real-time access to data across various systems, you will face decentralization for integrating applications. In response to this, cloud integration has been considered as a priority for solution architects. Let’s check out different strategies to create a seamless integration between cloud-hosted and SaaS applications:Integration platform as a service (iPaaS)Integration platform softwareSaaS vendor out-of-the-box integrationsFunction platform as a service (fPaaS)Custom code for integration needsSaaS vendors are offering integrations to enhance Business efficiency and provide a holistic destinationWhen teams have access to seamless communication, they will be better responsive to change aligned with the organization’s goals and strategy. During the lockdown, many companies use different software to operate different aspects of their business. This leads to slower communication as accessing, processing, and integrating data becomes more challenging. Eventually, business efficiency suffers from using too many SaaS applications. As a solution, SaaS vendors are now offering integration either equipping their own software or by third-party APIs with integration capabilities.A proprietary business communication platform, Slack is now at the forefront of revamping to integrate with other vendors. Most recently they launched a new app to integrate the video and voice calling features within a tech giant team into their platform. They have also announced integration with Cisco Jabber, Zoom, Dialpad, and RingCentral. This move empowers the Slack users to dial numbers on these VoIP providers from the Slack interface.  Enabling Offline Access Due to Enterprise MobilityEarlier, offline access was often overlooked. But in the current isolated world, and the new policy and necessity for the businesses to offer remote working options to exist in the War-like state, you never want to mess it up with disabling offline access. Will you want your clients to suffer because of your service downtime? No. Never!However, research shows that unplanned downtime costs businesses between $1.30 and $2.6 billion every year.As enterprise mobility is growing, you must let your customers enjoy offline access in the following ways:Information added offline must be stored locally. Sync them as soon as an online connection is establishedThe Offline mode should be the default. When a connection is available, you can include an automated update function for syncingOffer an export feature that allows users to download important files in the downtimeEven while offline, users should be able to edit or delete informationThe future of SaaS is already here, it’s just not evenly distributed.Embracing SaaS-centric practices can help your business overcome these challenges. SaaS implementation leads to customer success which implies not only sales but also means a positive interaction between your service and your customer. Earlier, a minority of SaaS companies had prioritized the future of customer-centricity. Post-pandemic, every SaaS company will embrace the future to exist in day-to-day business.During these uncertain times, consult us to take your SaaS business into the future! Email us or talk to us at +91-98367-81929