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9 Must-have Features in an E-commerce App Why do you need it for your Business?

If you’re considering a mobile app for your e-commerce business, you may want to take a look at some of the latest statistics. You should know whether investing in the new app will be profitable for your business in the long run before developing it. Before you launch your app, you have to be sure that your customers will find your app important enough to download and use e-commerce applicationsDo you need an e-commerce app? Why?A study asked mobile shoppers how often they shop through apps. Even if many use retail apps on their mobile devices, they do it infrequently. Over half, at 57%, use their apps once per month or less. Only 10% say they use their apps once per day or more. Quite a few consumers download and use retail apps only sporadically. Other customers interact through a mobile device by visiting your mobile site.In fact, people are much more likely to visit your website for almost any online shopping activity, except for redeeming gift cards and loyalty program points. When checking store hours or locations, 66% will visit your website, and 45% use your app. On the other hand, 50% visit your website, and 31% use your app to check reviews. Around 19% will use the e-commerce app and 12% will visit your site to use their gift card or loyalty points. If you plan to use app-based loyalty programs, you could find that developing your app is worth the cost.Types of businesses that need an e-commerce appRetail, Wholesale, and Online ShoppingOnline retailing, e-retailing, or wholesale refers to the transaction of goods and services through online stores from businesses to potential and regular customers. It is achieved through virtual shopping carts and e-catalogues. The applications of e-commerce in this sector are numerous.The shopping preferences of people have undergone a massive change in the last few years. “Go online” has become a motto for most businesses to succeed. Online shopping is comfortable, convenient, and cost-effective. The prosperity of several online shopping apps validates this.FinanceFinance and e-commerce are more connected today than ever. Banking sectors and the stock market use e-commerce significantly to carry out their operation seamlessly. Online banking provides provisions such as balance check, bill payment, money transfer, etc. Online stock trading enables people to carry out trading electronically by providing information about stocks including analysis, performance reports, charts, etc. through websites.AuctioningCollaborating auctions with the e-commerce sector takes the business to the next level where people can participate without any geographical boundaries. It leads to more participation, more negotiation, and helps to make auctions successful.MarketingOnline marketing activities such as pricing, product features, and building customer relationships can be strengthened using an e-commerce portal to provide users with an enhanced and customized shopping experience. Digital marketing strategies have become a promising way to promote businesses.E-bankingE-banking is an e-commerce application that has simplified time-consuming and complex banking processes. It enables bank users to carry out transactions easily online without having to wait in long queues. Every major bank has its own online application to provide virtual banking services to its customers.9 Must-have Features in an e-commerce appFirst, you need to define your e-commerce goals with utmost clarity. What type of eCommerce mobile app do you want to launch your business – Android or iOS? What is your product? Who is your target audience? Next, you have to set important steps regarding the right features for your eCommerce Mobile Application.Easy Registration ProcessIt can be an exhaustive one for your customers if they are confronted with pages and pages of information to fill in to register an e-commerce app. With everybody having a Social Media Account today, make sure it’s an easy registration process. You can enable signup and log in with two clicks at maximum to welcome your customers on board! Moreover, you can earn extra brownie points to explore their preferences through their Social Media Accounts!Multiple Payment OptionsImagine how a customer would think if he could not find his convenient payment option after dumping his stuff into the cart. You just lost a customer and many others who prefer the same payment option that your app does not feature. You have to open the doors to the most popular payment methods like credit cards, debit cards, net banking, and eWallets to ensure that you subtly push your customers toward using your app’s in-built wallet.Push NotificationsYour customers have their needs and wants, you have the supply to satisfy them, but how to bridge this communication gap? Push notification improves customer engagement because they keep customers informed of recommendations, discounts, sales, promotions, and offers. Thus, it offers you the ability to cross-sell and up-sell for better profits.Social Media IntegrationDon’t tell me that you do not want ALL the attention of your customers. Social media integration will ensure that your eCommerce mobile app is right in front of your customers while they chat on Facebook, Tweet on Twitter, or pin on Pinterest. This will also prompt them to share the seasonal discounts you offer on their social media accounts. User-generated content is the best way for word-of-mouth marketingComplete SynchronizationIf you have your eCommerce website and eCommerce mobile app, you can come up with a very exciting feature. It helps you reach your targeted audience fast and make their buying experience better. Speed up the process by getting our eCommerce mobile app synchronized with the website to save time, beat the competition, and increase your sales.Google AnalyticsOptimize the use of Google Analytics to check out how your potential customers are looking to be on your mobile app with the help of real-time data. Know which product of yours needs a different packaging, what offers can make an appealing combo, and which demography is resonating with your business with Google Analytics.Review & RatingEmpower your customers to rate and review your app and its features. The reviews will help you achieve a sense of realization about the products that you are offering to your customers.Wishlist ButtonIt happens many times that your customers would love to purchase the items but are running out of money at that very moment. They want to buy it, not now but definitely when they can afford it. Therein comes the importance of a wishlist as it helps your customers to save products they wish to buy later. In addition to that, you get a chance to know the preferences of your buyer and personalized offers!Easy CheckoutThe universal fact is that the customers hate to wait in the billing queue. You won’t let them wait with a virtual billing system for sure. To ensure that they do not abandon the cart, create a hassle-free checkout process. Help them save their address, e-wallet, and card details and get them faster through the payment gateways. Can you increase your sales by establishing your own e-commerce app?The bottom line is that e-commerce apps are the future of this digitally-driven world. Mobile application developers help your company to reap the benefits of the online retail business. Mobile eCommerce apps help brands know their customers better by staying closer to them with just a ‘finger tap’. As customers spend most of their time on mobile phones, ensure that your brand offers product details, and contact information, and motivates them to purchase.Smartphone owners are now increasingly using their devices to shop and search for products. The mobile app is also convenient and provides a personalized user experience that many customers now look for. The best thing? The mobile app encourages users to become returning customers rather than one-time shoppers.ConclusionWith its decade-long experience in e-commerce apps and software development for retail industries, we can be the perfect partner to consult and build an eCommerce mobile app for your business.  We can help you create scalable and robust e-commerce apps from scratch that expand your current business and skyrocket your sales. 

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Generating ROI How can your website maximize Return on Investment?

In the commercial world, any investment you make should generate some sort of positive return. Investing on your new website is no way different! In an age, when everything is shifting online, your website is one of the assets to pave the way for success and drive visitors. Unfortunately, people sometimes go for cheap and age-old features for their business website due to budget constraints and end up deteriorating the business ROI. Focus on suitable design elements, functionalities, and optimized content make your online marketing fruitful, and finally, increase sales.  So, how will you generate more ROI? What measures do you need to take? Let’s delve deep into how you can drive ROI for your websiteDrawing new visitors: Bet on SEO and updated content strategyA website with a scalable and robust design should draw new visitors. With more marketing reach in the form of Search engine optimization and updated content strategy, your website can increase the number of people landing on your website. Marketing campaigns and social media promotions also result in a spike in new visitors.An online retailer of consumer electronics and hand-held devices earns 172% ROI and increases 10% of the company’s site traffic. The mobile device accessory provider in the United States publishes 25 to 35 posts each week targeting their tech-savvy audience. They produce content that is shareable, trending, and also promotes its product range. Using news articles, entertaining content, how-to’s, promotional content, and also social media to promote their posts, they achieved the following milestone. 173% ROI increase through the blogsTheir Blog draws 12% of the site traffic60% of blog traffic generated from new visitorsExisting Customer Retention: Resource Library is valuable to retain old customersEnrich your newly launched website with a resource library that covers blogs and case studies. This is a trump card to retain your existing customers by encouraging them to utilize your website as a resource. Even if they are not availing of your service, they can keep an eye on your newly launched products, or services, and stay aware of new developments at your end. Hence, updating your resource with a valuable informational blog (that your target audience looks for), and case studies will help you hold on to your existing customers.A large percentage of repeat visitors reflect that your website contains such valuable content that it prompts the visitors to come back to skim through what’s new to learn and utilize from your resource repository. The ratio of new customers to existing customers must be healthy. With the inclusion of trending informational content, allow subscribers to sign up for monthly or weekly blog recap, and adopt social media promotion to attract new visitors.Streamline the Navigation:  Make your web design purposeful and curb the bounce rateYou should never confuse your website visitors, with alien icons and confusing design elements that they will avoid clicking on. The motto of your web site design must be simple, clear, and purposeful for your audience. It is better to stick to certain common icons like the hamburger icon for the menu, bell icons that indicate notification, and cart icons for shopping.The people must understand the meaning of all the elements you have used to frame the website pages and feel comfortable navigating through the page. It must be easy and less time-consuming for the people to find the information they require, otherwise, they will leave your site. As a result, it increases the bounce rate as well as leaves a negative impact on ROI.Research shows that “If visitors cannot find what they are in search of or cannot figure out how to navigate a site within 8 seconds, most of the cases, they leave that site!”Optimize the content on your site: Informational, easy to read, helpful to solve the visitor’s problemContent OptimizationIf your business works in specific locations or your services are designed for people of specific countries, then you must optimize the content by targeting those particular countries and cities.Informational and helpful contentThe content in your site must be informational, addressing the problems faced by your niche audience and also covering the solutions.The largest coffeehouse in the world, headquartered in Washington has always been innovative with its marketing by catering to every need of its customers. One of their most innovative customer retention moves is their Mobile Order & Pay feature within their app. Because of it, customers can order coffee before they check into the outlet. The simplest takeaway here is this: make your services as easy-accessible as possible. Identify the requirements and behaviors of your customers and provide tailor-made solutions that empower them. In this smart way, they have not only retained their existing customers but also engage new ones that lead to boosting ROI by leaps and bounds.Easy to readPeople usually avoid reading long blocks of text. On the contrary, the same text, if it is broken by small paragraphs, bullet points, charts, and graphs, it is easy to be scanned by the readers. It increases readability, which also contributes to generating ROI.Smart Conversion: Convert your visitors into leads with engaging activitiesThough drawing visitors to your site is the initial and crucial step, the ultimate aim is turning the prospects into leads. Your website must function professionally. With engaging design or layout, (like filling out a contact form, email details form to send notifications, estimate form, and requesting a resource), it can interact with the visitors and convince them to avail of your service. For example, a website that is designed and articulated in an engaging way performs a better rate of conversions than a poorly designed site. Therefore, a website that gets 100 visitors a day, a 2% increase in conversion rate means 60 more leads a month!Enhance Brand Equity: Use your Website as a ‘qualifying tool’ to attract prospectsBrand reputation itself is powerful enough to drive more ROI. If you focus on establishing your brand value and leave a footprint in your work, the website will be proved as a qualifying tool. Whenever you reach out to your prospects or send a proposal letter, the first thing they do is visit your website to evaluate the legitimacy of your business. Hence, without a properly designed website, you may lose countless opportunities to attract potential clients as well as generate ROIA multinational shoe, clothing, and accessories manufacturer, headquartered in Germany, is on a journey to shift from marketing efficiency to marketing effectiveness to drive ROI in return for the brand building expense. The company utilizes performance-driven e-commerce sales for this.  Besides, it was their brand equity that also contributed to generating 65% of wholesale and retail sales.A world-renowned wildlife observation hotspot in the Peruvian Amazon, on its website, uses compelling sales landing pages, downloadable e-books, editorial planning, PR & outreach, and paid amplification. These increased unique visitors by 165%, immediately across all revenue KPIs, email subscription by 661%, which helped reach a 56% return on investment within four weeks. So, how is your website performing? Are you getting sufficient ROI from your website? Or do you think it needs to be redesigned and the content needs to be revamped to generate a steady Return on Investment? We are open to discussion and can provide you with the optimal solution to meet your requirements!Email us or talk to us at +91-98367-81929

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How to choose the right Machine Learning Algorithm?

When considering machine learning algorithms, you will find there is no particular solution or one approach that fits all. There are numerous factors that can affect your decision to choose an ML algorithm.Some problems are very explicit and require a unique approach. For instance, if you look at a recommendation system, it’s a very common type of machine learning algorithm and solves a very exact kind of problem. While some other problems are open and need a trial and error approach such as supervised learning, classification and regression. They could be used in anomaly detection or could be incorporated to build more universal sets of predictive models.Further, some of the decisions that we make when choosing an ML algorithm have less to do with the optimization of the algorithm but more to do with business decisions. Here we compiled some of the factors that can help you narrow down the search for your machine learning algorithm.Understanding the DataThe type and kind of data play a vital role in determining which algorithm to practice. Some algorithms can work with smaller sample sets while others require tons of samples. Few algorithms work with certain types of data sets e.g.  Naïve Bayes works well with definite input but doesn’t respond to missing data.Recognize your constraints•    Check data storage capacity in order to store gigabytes of classification or gigabytes of data to the cluster.•    In real-time applications, it is obviously very important to have a swift prediction•    Data learning have to be fast in order to rapidly update your model with a different dataset.Identify the available algorithmsOnce you understand where you stand, you can identify the algorithms that are applicable and tangible to implement. Some of the elements persuading the choice of a model are:•    Whether the model meets the goal of the business•    The accuracy of the model•    How reasonable the model is•    Performance and time it can take to build a model to make the right predictions.•    Scalability of the modelLogistic RegressionLogistic regression provides a probabilistic framework to receive more training data in the future that you want to be able to quickly incorporate into your model. Logistic regression can also help you comprehend the contributing factors behind the prediction.Decision treesDecision trees can easily handle feature interactions and they’re non-parametric, so you don’t have to worry about outliers. One drawback is that they don’t support online learning, so you have to rebuild your tree when new examples come up.Support Vector MachineSupport Vector Machine is a supervised ML technique that is broadly used in pattern recognition and classification problems.Naive BayesNaive Bayes is known to outperform even highly sophisticated classification methods and used for very large data sets.Neural networksIt is used to predict the class by establishing a link between neurons. With Neural networks, extremely complex models can be trained and utilized to perform unsupervised learning tasks, such as feature extraction from raw images or speech with much less human intervention.It is difficult to shortlist at first which algorithm will work best. Being able to combine and balance to solve a machine-driven problem is crucial and those who can do this add the most value. So consider all the points above to develop the right solution and at the end assess the performance of the algorithms to select the best one.