Methods to Reduce Food Wastage Using Tech in the F&B Industry

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Interactive Web Design A Tool to Connect with B2B Clients during Social Distancing

In a new world, where ‘social distance’ is the new existence style, meeting clients face-to-face might become a thing of the past. That does not mean you need to fix the final nail in the coffin. Web design is the universal language and medium through which you can interact with your potential clients more convincingly. For many B2B companies, web design is the most promising tool when it comes to engaging and building relationships with prospects and leads. You must know that unlike B2C sales, B2B companies hardly expect immediate conversions from the very first time any prospect visits their website. Instead, B2B conversion comes from the fruition of multiple interactive sessions with clients through various channels. Hence, the Web design of the B2B websites must be interactive, engaging, informative, and persuasive.The better your B2B website user experience is, the more your brand attracts organic search traffic, which gets converted into quality leads.First, your web designers must be aware of:Who is the target audience?What are the company's goals and how will the website design meet them?What makes the website design different from competitors?How do you want prospects to perceive your website?Captivating videos: Time to replace the Boring “About Us”Visual content works as a trump card particularly in the time when people are craving for interaction. You can share your journey, your struggle, and your vlogs, webinars, and workshop experiences with the existing clientele to generate brand loyalty.84% of consumers surveyed were persuaded to avail of a service or buy a product after watching a video.97% of video marketers reported that video increased user understanding of a service or a product.76% of the ‘product or service usage understanding video helped to increase sales.A video on the landing page can escalate conversions by more than 80%.A full-service digital agency in Seoul leverages captivating videography to emphasize their content of “who they are” as a company. It's a great alternative to bid goodbye to the worn-out “about us” content that can bore your visitor. Video is the most engaging way to tell your story, and their homepage is a great example.Interactive Animation: Redefine the Brand StorytellingNothing can beat animation to hold your clientele’s attention and decrease the bounce rates.  They reflect a rich visual story while guiding the users through the interface of the website.An Israel-based development company with a primary aim of making the web interface interactive with innovative technologies is redefining interactive web design. Once you first click onto their site, you meet an animation that dances around depending on your cursor and changes its view angle. While you are busy playing with its movement, the site explains the organization’s features, services, and how their product works. Brilliant!A leading business intelligence software provider in the USA uses animation to illustrate the benefit their clients can get using their software.  This is a fun design to grab attention and introduce the product and services to the user through a story.How will your prospects prefer using your Interface? Interactive web design must align with its answer.Here comes the importance of building relationships with your target audience and stepping into their shoes. You must understand the buyer personas, their pain points. With more touch-based devices taking hold of the market every day, you need to think about how your target audience generally uses your interface. People navigate through a website in two ways- directly interact with the interface elements (Swiping a card, Tapping a button, drag and drop an item with a touch) and indirectly interact with the external UI elements (Using shortcuts and key commands, pointing and clicking with the cursor of the mouse). If your audience has limited manual dexterity, then you should avoid implementing the swiping option. Whereas, if your target users are mainly coders or writers, you should work on the common keyboard shortcuts to minimize their time with the mouse as they primarily use the keyboard to interact with the interface elements.Minimalist Design: Less is more, for Greater ImpactThe minimalist design conveys less is more messages which wave off chaos in web designing. This minimalist approach improves user experience and leaves a greater impact on them with less yet strong statements. Moreover, it cuts down the load time and improves readability. A data site based in San Francisco, London, and New York that connects ideas with interesting data connections, showcases a perfect example of this web design approach by using little text, bold fonts in typographies to draw more attention to the message.Design for Personalized Interaction: Make your clients feel specialInteraction is a smart way to generate interest in the clients. Launch more interactive design ideas and implement them on your website. With each positive interaction, the prospects consider a little more about your brand. Bespoke interactive online experiences like games, interactive modules, questions both engage users and make your website stand out. Quizzes let you find out more about your customer, eventually making clients feel that their preferences and requirements are valued.Call-to-Action in the introductory space of Home page: Take the visitors straight to the pointPlace a clean, simple; call-to-action button in the introductory space that reveals that you do not want to waste your user’s time by presenting lengthy ‘About us’, ‘company profile’, ‘services or product features’ to read first. It is good for your busy clients to be directed straight to where they exactly need to land on.A leading web development and software company implements a giant call-to-action button designed in the “first fold” on their homepage to convert their visitors into leads. It looks like an invitation for the visitors to explore a creative future which is only a click away.A digital presentation platform located in San Francisco, Canada, uses an intriguing line to get people interested in what they have to offer. Just after this warm-up, they intelligently placed the C-T-A button to prompt the visitors to make a determined and quick action.Mistakes-anticipating Website Design: Provide a Better User ExperiencePeople tend to commit mistakes when using your site. The users get irritated when they accidentally click the “Next” button before filling up all the required information or mistakenly leave some sections unanswered. It erases most of the earlier information and they have to start filling up the entire form all over again. You can avoid this irritating user experience with some interactive design elements that can prevent this kind of mistake. Inactive buttons to prompt the users to check for missed informationPop-ups asking confirmation of the user’s actionNotifications about the unmatched passwordsElements reminding the improper entry of the user’s email idWebsite Interactivity is indeed an important element for B2B web design. This interactive design proves fruitful for the companies as they are helping to provide answers to the prospects and guide them in taking their buying decision which leads to a sale.Ready to stand out amidst competition?? We are just a message or call away!Email us or talk to us at +91-98367-81929

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Connect with Your Customers with These Latest Content Marketing Trends in 2020

The need of the customers is constantly evolving. Only zeroing on innovative & creative content will not help always to get connected with your audience. Content marketing trends should evaluate certain key factors like your niche, target audience, and the platform you are using. So, the aim of content marketing trends 2020 must meet both ends like revamping content creation for businesses as well as meeting your target customer’s requirements with distributing effective and engaging content. #Trend1: The epic rise of video and live-streamingFor the last couple of years, the two terms ‘video marketing’ and content marketing’ have been overlapping and it is going to be a majestic marketing tool for any kind of business in 2020.Multimedia content tends to generate more public interest and get relevant traffic in the forms of more views, likes, and shares than other forms of content. Even 80% of the online shoppers rely upon videos to research about a product before placing them in the cart.Hence, if you want to engage with your audience and get into their heads, you cannot ignore incorporating more videos in your content marketing strategy 2020.Depending on your niche, a short 2 minutes DIY-style video may work as a trump card to connect with your target audience. You can also try out the live-streaming trend by going live on Facebook and Instagram.  For instance, you can hold a live Q&A session for real-time interaction with your customers.  #Trend2: Tailor-made content for voice searchVoice search devices have already taken hold of the marketspace with 78% year-over-year growth. This utility-based voice search-oriented 2020 content trend is opening a fruitful and optional door for the marketers to eschew the social media ad budgets to reach out to the target customers.With smart speakers and AI-powered assistants, people now are preferring to use their voice to search online instead of typing a whole sentence. The way we speak to the voice search devices is different from the text we write in the Google search bar. For example, we will ask “Where is Machu Pichu”? So, you need to optimize your content by using more long-tail keywords and forming interrogative sentences.Besides, by following the voice queries, you will get an idea of what kind of information your niche audience is looking for. This also helps you optimize your pre-existing content for voice-SEO. #Trend3: Content designed for Conversational MarketingOne of the fastest ways to convert the traffic into your leads is a one-on-one conversation. When you are having a conversation with your audience, you will get to know more about your buyers and his or her exact requirements. Eventually, you will craft the content on the basis of that information in the future.With various b2c content marketing trends like e-mail marketing, live customer support, Facebook messenger marketing, AI chatbots, you will easily involve having a life-like conversation with your users and serve them accordingly.  Users are tired to navigate through the long-scrolling pages to land on the solution of their queries, they prefer getting instant and accurate answers to their questions. Intelligent content recommendations generated by AI systems exempt the users from the tedious process and also give a more personalized touch in the answers to meet their needs. #Trend4: Influential User Generated Content (UGC)According to a recent survey, around 84% of consumers think user-generated content is more convincing than brand content. The buyers always check the reviews posted by the users before buying any product. When an unpaid contributor creates, promotes, and shares the brand’s content like website pages, images, corporate blogs, testimonials, and social media posts, then we can label the content as UGC.  For example, a famous online furniture store has started an Instagram UGC campaign where the customers post their home setups which they have bought online from them using their brand hashtags.That furniture store reposted those UGC attaching a link so that users can buy those same items showcased in a real customer’s home.To sum up, you need to identify what motivates your customers to promote your brand’s content and how you can convince and engage with them to post user-generated content.What are the other digital content marketing trends you follow? Share your views with the Sun Dew Solutions team.Besides, if you need a bespoke website designing with a smooth UI & UX experience, feel free to write to us at support@sundewsolutions.com or ring us at +91-98367-81929.

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How Search Engine Optimization will help your business get organic traffic

You absolutely hate the idea of your potential customers who are in need of the services you offer but land up on your competitor’s website instead of yours! Right? Your challenge is to reach your prospects whenever they are in pursuit of operations and be the first option to come up in their search results.Organic search drives 51% of all web traffic and 40% of revenueHowever, you need not be dependent only on costly pay-per-click and mindless search engine optimization (SEO) to achieve your goals. There are plenty of strategies that can elevate your website’s ranking in the Search Engine Result Pages (SERP) at no cost, except for your dedication.Optimize for your visitors to get traffic; Not for Search Engines Alone!In the marketing world, “Content is King”! And “Customers are God”! Not only customers, but readers, visitors, and the prospects are also Gods when it comes to getting organic traffic. Therefore, optimizing your website content for your potential buyers will automatically send a green signal to the search engine. For that, having a clear buyer’s persona is of foremost importance to know whom to address in your content. Think about their pain points, the exact search terms they use in search bars, understand the buyer’s journey, and try to figure out how they will be convinced to pay for a service. An excellent starting point is through quality educational content that taps into the main issues of your personas and resonates with your prospects will automatically enrich your SEO. So, instead of pleasing only search engines please your customers. The search engines will surely get impressed with your endeavors!A well-known graphic designing platform is able to boost traffic by prioritizing customers’ needs and providing them with what they really want. They increased the web traffic nearby 225% in about 60 days by following this philosophy. They depend much on BuzzSumo or Quora to find topical ideas for the current problems their prospects are facing. As a result, their organic traffic tripled just within 60 daysFocus on Meta ingredients of your optimized Web page to be easily identified by Search Engine CrawlersNever judge a book by its cover!  But we can assume what the book is about by reading the preface. Don’t we? Similarly, when you are publishing content on a web page or a blog post, you must put a 1-2-liner synopsis to tell the Search engine crawlers exactly what you are talking about.The URL, Meta Title, and Meta descriptions- are the three primary ingredients for a web page or blog post optimization.You can use various SEO tools to ace these crucial on-page SEO factors. Nowadays, it’s not enough to install a plugin; you have to put the URL, Meta Title, and Meta description for each page differently. Make your Meta titles and Meta descriptions more SEO-friendly. Include the target keyword in the Meta title to make it engaging. For Meta description, a call-to-action sentence is a must with the inclusion of the exact keyword phrase that matches the search intent of the visitors.Grab the New keyword opportunities with the incorporation of new product featuresWith the inclusion of new product features or services, new keyword opportunities also open up. Build these keyword opportunities into keyword strategy and start producing content based on them.Are you thinking about how to find these? Start aiming at ‘low-hanging fruit’; keywords that have high search volume yet low competition rate. Plug your site to a reliable keyword tool to pull these low-hanging fruits or the new related keyword opportunities that your site has still not covered.Based on the organic search and past performance of your site, filter out some keywords that you can rank forResearch on the search intents of that keyword by Googling them for what kind of content is ranking in the search result page.A trustworthy SEO SaaS software provider Deleted 49% of their old posts and replaced them with new quality content to increase traffic. Their SEO experts realized that nearly half of all the old blog posts were getting a grand total of zero visitors each month. Their initial strategy was “out with the old”. After that, they revamped their strategy—“in with the new.” Besides, they cut down their posting frequency in half, and invested more time in quality.Long-tail keywords to bring quality traffic and high conversion rateYour job is not to feature the popular keywords in your industry. Your task is to incorporate those keywords specific to your product or services. Your blog post or web page needs to target the audience who wants specific information and needs a particular subject. For example, this particular blog is targeting those visitors or potentials who are looking for some strategies to increase their organic traffic. Long-tail keywords are relevant and very specific to a particular niche. Hence, it has comparatively lower search volume as well as lower competition than short-tail ones.SEO blogging strategy: Making User-centric content for your blogIt is one of the most effective ways to boost your organic traffic regularly. However, it takes a little longer to show the outcome than paid search ads.  A comprehensive SEO blogging strategy will help your blog gain organic traction. Once you have a list of target keywords, categorize them by volume, buyer persona, or even pain point. This guarantees that your content stays user-centric.Over the course of six years, a very handy social media management software company grew its monthly blog audience to 1.5 million. They did an analytical study on Keyword research, Content auditing, Capitalizing on trending topics, and Headline testing to get web traffic to 1.5 million monthly sessions. While evaluating their past content to find out what was resonating with their audience, they uncovered that their target audience enjoyed their educational blog posts the most. As they discovered the best performance blogs, they started more work on educational blogs and replicating that success.A B2B snack delivery service provider has seen a 59% increase in their site’s homepage traffic from blogging! With intensive keyword research, they analyzed that only around 20 people per month were searching for the most relevant term in their industry they wanted to rank for: “Wellness program ideas,” and “healthy office snack ideas”. They incorporated these search terms in their content and also reached out to their bloggers and customers to generate more ideas on these two search topics. People were happy to feature their idea on their web pages and blog posts. Not only the best content, but they also took a systematic approach to build reliable backlinks fast. These resulted in a 59.2% increase in homepage traffic and above10, 000 blog views per month.Do you also want to secure your rank in the SERP to get organic traffic? Email us or talk to us at +91-98367-81929.