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An e-commerce landing page is a miniature form of a web page that is designed specifically to persuade the visitors to take any action against an offer. Ecommerce landing pages primarily sell services and products. They're crafted by e-commerce businesses with the ultimate goal of selling a tangible, physical product.
A landing page is a great way to improve your SEO, drive traffic, and build your brand. It is also considered to be an effective PPC strategy. Landing pages lead customers to a specific service, offerings, and products that encourage them to take action. Eventually, it drives conversions and builds the customer base.
Created with the primary aim of converting potential customers, landing pages for e-commerce portals feature content that is clear, concise, and easy to understand. The most effective landing pages are the catalyst for generating more leads, boosting conversion rates, and complementing overall marketing efforts.
The landing page should be designed keeping in mind the buyer persona. A landing page must deliver useful solutions to the pain points of your potential buyers. It must contain an engaging headline, striking colours, minimalistic layouts, and images. But the focus should be on a particular topic.
Of course, the visitors do not land on a landing page with a steady buying motive. Individuals can scroll down the page to learn about the handy app, check out the menu, and view testimonials to make the buying decision.
So it’s essential to create a conversion-focused landing page to gain more traction from customers.
As most businesses have become more data-driven, post-click landing pages are more beneficial because of their ability to drive more conversions, generate more leads, and deliver higher ROI. In fact, according to a survey run by famous brands, the reason behind this is that every customer requires personalized attention and engagement to be persuaded to purchase. The best e-commerce post-click landing pages cater your services to individual customers through specialized offers and boost engagement and sales.
The most desired post-click e-commerce landing page conversions focus on:
#1 Focus on Only One Offer
The e-commerce landing page should never let the visitors be confused with too many choices. Have you ever been to a restaurant where the menu is like a book? Reading a menu like that makes every choice sound good. Don’t you ask the server for an extra few minutes to choose the perfect meal?
A landing page is different. If you don’t seek to engage your visitors and redirect them towards your goals in some way, the bounce rate will increase without a second thought.
Similarly, if you leave your visitors with too many choices on your landing pages, they will fail to make a decision at all, and eventually bounce rate increases. Instead, make it clear to the visitors and provide them with a single choice to decide through decreasing bounce rates and increasing conversions.
You should give them the hope that you have a viable solution to the problem they want to be solved. This assurance should look mighty enticing and must be powerful enough to lead them to click-to-buy.
This landing page is another with a simple design and one focus: to introduce, educate, and engage the visitor into making the ultimate choice to buy.
As you can see, the best e-commerce landing pages don’t have cluttered layouts. Instead, you will see a lot of white space, simple headlines, sparse text, and incredible imagery that divert the attention of the visitors only to the offer. Try this one aspect of these e-commerce landing pages and you should definitely see a great conversion boost
Your landing page should focus on a single offer. But that does not mean one call-to-action button will work. Many visitors will not get into the details at first glance and go to interact with the CTA above the page. They prefer to scroll down to explore more of the details of your offerings.
While creating an e-commerce landing page, you must keep in mind that visitors may not be ready to purchase initially. They may make up their mind after going through the product details. With discounts on a single focus, an e-commerce landing page will also have to be designed for buyers who do not make a decision quickly. With more highlighted “Order Now” throughout the landing page, the visitors will be more likely to click the buttons and fill up the required information.
This is the key to a successful e-commerce landing page-“Multiple CTAs for a single purpose”
The post-click landing page is a standalone page from the e-commerce website, it shouldn’t include a navigation bar anywhere. Without CTAs, any additional links would only allow visitors to get diverted and click away with other things without bringing conversion to the table.
By omitting navigation links and other distractions, e-commerce post-click landing pages focus 100% on the primary motto: Letting prospects engage with your brand.
E-commerce Product pages are usually optimized for SEO as one of their main goals is attracting organic traffic. Similarly, you will think Post-click landing pages must also be optimized for SEO.
However, it’s not always necessary. Rather than organic, post-click landing pages are ad focused. So even though post-click landing pages can be created SEO-friendly to rank higher on SERPs and gain more traffic from search users, they should be primarily focused on conversion.
Millennials and Gen-Z are most of the time on their phones. They do most of their shopping from mobile devices. So, having a mobile-responsive pre-carte e-commerce landing page is an essential and wise step towards conversion. Format images and videos properly to sleekly fit on the device, create vertically aligned pages and forms, and include finger-friendly buttons.
Optimize your post-click landing page elements for mobiles, allowing users to comfortably access your content. Thus, it will also serve as an ideal user experience and a better chance at conversions.
Landing pages have proven benefits, especially to convert the traffic into leads. To do this, you first need a stunningly crafted landing page filled with informative content that drives visitors to tap the C-T-As. Our award-winning design team is versed in creating head-turning landing pages that will be catalysts for conversion. For further details, reach out to us.
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Thoughts and Trends Across Our Focus Areas
Blog
5 Tech Trends That Will Hit Every Retail Store By 2020
The explosive growth of online shopping and a shift in consumer preferences for finding better deals is often cited as a concern of physical retailers. A consistent brand personality is likely on every retailer's wish list, but marketing tactics and methods vary greatly. Some retailers rely on discounts to increase sales or drive traffic to the website, while others implement playful strategies to win over loyal customers.Here's our list of trends that could continue to shape the retail marketing:The Internet of Things (IoT) will make shopping easier and more convenientSince The Internet of Things connects over 11 billion everyday products, like home speakers, TVs, and cars, to the internet, retailers can collect hoards of data that provides context about their customers’ product usage. This allows them to send relevant marketing messages to their customers throughout every phase of the buyer journey. These technologies pin down the location of a store and send you deals on the products and brands you liked online. Consumers will use Facebook bots to interact with brands for better purchase decisionsFacebook Messenger is one of the most popular and convenient channels for consumers to research and purchase retail merchandise today. 53% of consumers also prefer to shop with businesses they can directly contact on Facebook, so it's crucial for retailers to set up Messenger bots that can handle moderately sophisticated interactions, like welcome conversations and product discovery conversations to drive more sales.Leverage on cognitive computing to provide better, faster customer servicesBrands who implement cognitive computing into their customer support technology are able to assemble two-pronged customer service teams that help provide better, faster customer services. With the help of AI, cognitive computing is used to assist humans, understand natural language and accurately answer their queries.Use of augmented reality to market productsBy leveraging augmented reality, retailers have made it a lot easier for customers to engage with their brand, from picking up the right product to accelerating their sales of the company. Retailers are also coming up with augmented reality apps that can place fully rendered 3D models of their own products for the customers. Users can even save specific product designs for future references.Brands will sell user experiences at their stores, beyond productsMost people cherish user experiences over material possessions. By setting up special shops, retailers can pull customers into delightful, memorable experiences that make much more of an emotional impact than buying a product. These experiences also make for a compelling story that consumers will always remember and be more than happy to share with others.The retail industry will keep evolving at breakneck speed and these five trends will empower the retailers with the ongoing insights and skills to grow their retail stores in the coming years.
5 Tips for Website Redesign that one should never ignore!
In today’s time having a website is mandatory to make your presence felt in the marketplace. A website not only helps you to represent your business but it allows you to communicate with your potential customers and meet their needs. Thus if you aim for your website to deliver significant results in terms of generating huge traffic and ROI then it really needs to be well designed and build explicitly keeping in mind your services. Redesigning a website is often a daunting task it means you have to rebuild creating new databases, dealing with code, servers and modifying every nook of the back-end side. If a website design does not reflect your proficiency, success on the internet will remain as a dreamSo, here are the bespoke redesign tips for a website that one should never ignore:Focus on sharp visual features and elementsMost successful companies’ emphasis on having strong visual elements in their website as people responds more to images, videos and graphics than to plain text. So by inducing eye-catchy visuals and animations which is the ongoing trend or by altering the ‘Call-to-Action’ slightly, one can actually make the audience stay longer on their website.Make your Website SEO friendlyWhen one is willing to bring their website into the spotlight of search engines, attention should be given to make the website easy enough to crawl for the search engine bots. If they don’t find it up there, the dream of seeing at the top of the search results will be crushed. So, SEO should always be a fundamental consideration for your website redesign. Once the development is done always focus on strong Technical SEO Audits.Use contrasting colorsMake your website redesign click by using contrasting hues. One can highlight the main sections of the website with complementary colours to bring attention to the requisite website visitors. Minimize page loading timeWe all know that slower page loading can cause a significant drop in generating revenue. Bounce rate increases when loading time exceeds 7 seconds which results in loss of interest amongst the target audience. So, focus on minimizing the page loading time this will help to surge user satisfaction, visitor retention and loyalty.Opt for a mobile-friendly siteAs per the recent survey by Google this year, the mobile version of a particular site is the initial point which Google includes in indexing and which is how the rankings are being measured. So make your website mobile friendly to rank better ahead of the competitors in your network.So before you opt for redesigning your website, gather details of the current web traffic, bounce rate, conversion and time on page to see visible results.
Connect with Your Customers with These Latest Content Marketing Trends in 2020
The need of the customers is constantly evolving. Only zeroing on innovative & creative content will not help always to get connected with your audience. Content marketing trends should evaluate certain key factors like your niche, target audience, and the platform you are using. So, the aim of content marketing trends 2020 must meet both ends like revamping content creation for businesses as well as meeting your target customer’s requirements with distributing effective and engaging content. #Trend1: The epic rise of video and live-streamingFor the last couple of years, the two terms ‘video marketing’ and content marketing’ have been overlapping and it is going to be a majestic marketing tool for any kind of business in 2020.Multimedia content tends to generate more public interest and get relevant traffic in the forms of more views, likes, and shares than other forms of content. Even 80% of the online shoppers rely upon videos to research about a product before placing them in the cart.Hence, if you want to engage with your audience and get into their heads, you cannot ignore incorporating more videos in your content marketing strategy 2020.Depending on your niche, a short 2 minutes DIY-style video may work as a trump card to connect with your target audience. You can also try out the live-streaming trend by going live on Facebook and Instagram. For instance, you can hold a live Q&A session for real-time interaction with your customers. #Trend2: Tailor-made content for voice searchVoice search devices have already taken hold of the marketspace with 78% year-over-year growth. This utility-based voice search-oriented 2020 content trend is opening a fruitful and optional door for the marketers to eschew the social media ad budgets to reach out to the target customers.With smart speakers and AI-powered assistants, people now are preferring to use their voice to search online instead of typing a whole sentence. The way we speak to the voice search devices is different from the text we write in the Google search bar. For example, we will ask “Where is Machu Pichu”? So, you need to optimize your content by using more long-tail keywords and forming interrogative sentences.Besides, by following the voice queries, you will get an idea of what kind of information your niche audience is looking for. This also helps you optimize your pre-existing content for voice-SEO. #Trend3: Content designed for Conversational MarketingOne of the fastest ways to convert the traffic into your leads is a one-on-one conversation. When you are having a conversation with your audience, you will get to know more about your buyers and his or her exact requirements. Eventually, you will craft the content on the basis of that information in the future.With various b2c content marketing trends like e-mail marketing, live customer support, Facebook messenger marketing, AI chatbots, you will easily involve having a life-like conversation with your users and serve them accordingly. Users are tired to navigate through the long-scrolling pages to land on the solution of their queries, they prefer getting instant and accurate answers to their questions. Intelligent content recommendations generated by AI systems exempt the users from the tedious process and also give a more personalized touch in the answers to meet their needs. #Trend4: Influential User Generated Content (UGC)According to a recent survey, around 84% of consumers think user-generated content is more convincing than brand content. The buyers always check the reviews posted by the users before buying any product. When an unpaid contributor creates, promotes, and shares the brand’s content like website pages, images, corporate blogs, testimonials, and social media posts, then we can label the content as UGC. For example, a famous online furniture store has started an Instagram UGC campaign where the customers post their home setups which they have bought online from them using their brand hashtags.That furniture store reposted those UGC attaching a link so that users can buy those same items showcased in a real customer’s home.To sum up, you need to identify what motivates your customers to promote your brand’s content and how you can convince and engage with them to post user-generated content.What are the other digital content marketing trends you follow? Share your views with the Sun Dew Solutions team.Besides, if you need a bespoke website designing with a smooth UI & UX experience, feel free to write to us at support@sundewsolutions.com or ring us at +91-98367-81929.
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