Accelerating to $100M+ Reality: How Technology Fueled a Home Warranty Disruptor’s Rise.

A Vision Beyond the Ordinary

In 2019, an ambitious home warranty startup from New York approached Sundew with a bold vision: to redefine how Americans experience home warranties.

With limited manpower and technology but boundless belief in innovation, they aimed to challenge an industry ruled by decades-old giants. What began as a single landing page to attract homeowners quickly evolved into a multi-year journey of building, scaling, and reimagining a digital-first enterprise.

The Challenge & Turning Point: From Complexity to Clarity

As with most startups, the founders wore many hats: visionaries, operators, customer support, and marketers. But technology soon became the bottleneck. Disconnected CRMs, manual workflows, too many SaaS silos, and fragmented customer service slowed growth. They needed a custom-built system, not just a patchwork of tools, but one that would accelerate growth, not hold them back.

Sundew stepped in with a consulting-led approach, beginning not with code but with conversation, understanding their mission and mapping the path to a technology-first organization. Together, we reimagined the entire business architecture, unifying sales, claims, contractors, and customer engagement into one intelligent digital ecosystem.

The solution wasn’t just software.

It was a digital backbone: bespoke, scalable, and intelligent.

The Solution:
Building a Technology-First Enterprise

Over the years, our teams collaborated to create an
integrated suite of solutions that powered every facet of the business

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Custom CRM &
Policy Management System

Tailored to home warranty operations, automating lead capture, policy issuance, and renewals.

Claims Automation
with AI Insights

Reducing manual intervention, improving accuracy, and accelerating turnaround times.

Contractor &
Technician Mobile App

Enabling real-time dispatch, service tracking, and feedback loops.

Customer Portal
& Mobile Experience

Empowering homeowners to file claims, track progress, and renew plans seamlessly.

Data Warehouse
& Analytics Layer

Unifies data to reveal insights and enable faster, data-driven decisions.

Data &
Middleware Automation

Connecting departments and ensuring real-time data flow across functions.

The Impact: Scaling from Vision to Velocity

The transformation speaks for itself, from a startup dream to a $100M+ enterprise built on technology, trust, and relentless ambition, delivering speed, scale, and customer excellence at every touchpoint.

$100M+ growth in just 5 years, one of the fastest-growing home warranty providers in the U.S., powered by data, automation, and customer-centric innovation.
End-to-end automation replaced manual workflows across policy, claims, and renewals, boosting productivity.
Unified collaboration connected sales, claims, and customer service teams under one digital ecosystem, enabling seamless communication.
AI-driven insightsenhanced claims accuracy, reduced processing time, and empowered teams to make proactive, data-backed decisions.
Cloud-native architecture on AWS delivered enterprise-grade scalability, resilience, and performance, ensuring uptime, security, and flexibility.
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Today, the company is among America’s fastest-growing home warranty providers, trusted nationwide and powered by technology that scales with its ambition.

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More Than a Partnership

What began as a single landing page has evolved into a five-year journey of shared success. Sundew continues to be their strategic technology partner, driving innovation, advancing automation, and leveraging data to push the boundaries of what’s possible in home warranty.

Together, we didn’t just build software.
We built momentum, transforming a startup dream into a $100 million reality.

Key Takeaways for Enterprises

Consulting-led technology creates the foundation for exponential growth.
Domain-driven design ensures your digital ecosystem truly fits your business.
Data and AI aren’t add-ons, they are growth accelerators.
Partnerships built on vision outlast any project.

Your transformation journey starts here.

Partner with Sundew to turn complexity into clarity and ideas into measurable growth.

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