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Aritra is Director, Partnership for Middle East Africa at Sundew, bringing over 20 years of experience in strategy, enterprise transformation and operational excellence. Besides advising more than 100 companies across MENA, he has played an important role in the establishment of some of the region's most established conglomerates. In addition to driving business innovation and corporate strategy, he has been instrumental in eliminating growth inhibitors across enterprises worldwide.

Aritra’s expertise lies in helping businesses navigate complex business landscapes, promoting sustainable growth and building long-term value. His strategic acumen, combined with a deep understanding of emerging business trends and market dynamics, enables him to craft high-impact solutions bespoke to business needs.

Aritra brings a rare duality to leadership. He balances the precision of a seasoned management consultant with the dynamism of a serial entrepreneur. His strategic rigor and structured problem-solving are grounded with real-world insights, while his entrepreneurial journey fuels a deep understanding of agility, resilience and break-through required to build and scale businesses in competitive markets.

He has spearheaded transformation programs across industries, architected market entry and growth strategies and reimagined operating models to scale-up and bring efficiency. His close collaboration with CXOs has consistently translated bold ambitions into measurable, high-impact outcomes.

As a serial entrepreneur, Aritra has built and scaled ventures in pharmaceuticals, construction and Ed-tech sector, gaining firsthand insight into the agility and resilience required to thrive in fast-paced markets.

Today, he serves as a strategic advisor and board member to several high-growth companies, guiding long-term strategy, strengthening execution and navigating regional complexities across the Middle East.