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E-commerce solutions in the COVID19 World – How they will re-shape industries

Coupled with the vulnerable condition of our health, COVID 19 has also hit the world economy hard. Production has slowed down due to the unavailability of raw materials, the absence of labor and the companies are finding it extremely challenging to cope with the towering manufacturing price. In this ‘war-like economy’ how does one survive and sustain? Here, we have tried to highlight some methodical e-commerce solutions by which a business will be able to avoid extinction during this global crisis. Due to the declining demand for certain luxurious products, devastating supply chain, difficulties in getting inventory from the suppliers, and delivering it to the customers, many businesses have already stumbled, and some of them are tottering. As brick and mortar shops are rolling down their shutters due to the worldwide lockdown, the shop owners also have flocked online to continue their business. Are you focusing more on selling ‘need to use’ products than ‘good to use’ products?It is time to rethink these lines and how you position your product line. In this scenario, choosing a customized e-commerce solution for your brands and enterprises is crucial to reach out to your customers and ensure a faster ROI.Welcome the Novice shoppers with a Simplified E-commerce solution!As social distancing is the only effective master stroke one has, against the bio war, most of the customers would turn their heads from the physical grocery stores to online. The people, who have never been used to buying their essentials in the online cart, may find it difficult to perform their shopping. For the newbies and not so tech-savvy shoppers, simplifying the e-commerce solution is the one way or the highway to boost your sale! Top E-commerce giants are now focusing on speed and simplicity to drive mobile conversion. According to the experts interviewed by Business Insider Intelligence, it is becoming faster and easier in various facets of mobile checkouts. Make shopping easier for your buyers with Advisory Services and better information!With the evolution of AI, chatbots have made their way to e-commerce in recent years. Chatbots are primarily generated to respond to the customer’s queries about payment, delivery, and products.The chatbots now go beyond this limit by providing shoppers with a customized shopping experience. Would it not be amazing if customers could say, "Alexa, show me the shoe ideal for my morning jog."There must be many times when customers discover that they could get their favorite bag at almost half the price they invested. A virtual shopping assistant reflects shipping pop-ups and offers discount codes. So, if a customer always feels guilty about their impulsive shopping decision, they will get a shopping companion even at the wee hours.In the age of personalization and recommendations,  your e-commerce site should be “U-commerce” for the Customers. Many celebrated coffee companies are now leaning towards AI to track customers’ coffee preferences and sell the exact kind of coffee they love to taste.So, how can they sell coffee brewed by Artificial Intelligence?The buyers are instructed to scribble down his/her expectations and preference of coffee by filling a form reflected in the chatbot. Later, after having that coffee, they are also encouraged to provide feedback regarding the taste and flavor in another questionnaire. Launch a Sharing Economy Business Model: Give Access instead of OwnershipBecause of the vulnerable financial state of many of your buyers in Post-pandemic time, you may experience a noticeable decline in the business. With the access economy, your customers can access or use your products without owning it. It won’t also burn a hole in their pocket as they do not need to bear the high purchasing cost.A reputed company in the USA has launched a monthly vehicle subscription service to provide a daily commute opportunity and weekend driving thrills to the car lovers via mobile app. Also, a car company in Germany followed the footsteps which reflect their agenda, "Own the experience, not the car". Along with adopting innovative business models, using social media to promote your business post-COVID-19 can further help brands connect with cautious but digitally active customers.E-commerce as a Service in the New World! A leading American furniture company sells furniture as a renting service in workplaces. Instead of purchasing the office equipment and the ergonomic furniture, the clients can rent them against a monthly charge. This solution proves to be quite a convenient and cost-effective option now when the workplaces are shifting to home. You can rent a similar chair and desk which you were comfortable using in your office.  Provide a Brand New Shopping Experience to your Customers! Make it Fun with More Discounts and Surprises!Think about the Surprise Boxes for the subscribers available for quite a time already in the market! Those surprise boxes are packed with new stuff so that the customers explore something new every time.Regarding this, an excellent approach has been taken by a growing cosmetics e-commerce sector in the USA. They are now emphasizing more on giving discounts more on self-care products. Their monthly subscription boxes are adorned with wellness goodies that provide relaxation in the depressing lockdown. They arrange special gift coupons with interesting contests like: “Share a therapist-curated activity & get a product from us essential for your beauty regime at half price!” This sounds amazing! Isn’t it?Now, what makes a user-friendly robust, scalable, and also data-driven eCommerce solution?Custom E-commerce SuiteData-driven evaluation techniques for business insightsMultiple Device Responsiveness-Take your business at your Customer’s fingertipsIncorporate more mobile-friendly features in your e-commerceMake your site 100% compliant with Cybersecurity GuidelinesWe have tried to discuss ideas and directions to help you re-imagine the way you do business in the ‘New Normal’ scenario. If you are looking for more ideas for innovative solutions to be back in the game, Email us or talk to us at +91-98367-81929

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Tips For Building A Successful Custom CRM

CRM System Introduction A CRM or Customer Relationship Management System is a software that connects all client-related Data and helps businesses keep track of their communications with Leads and Clients. The main purpose of a CRM is to make Organizations more efficient in communications, save time and handle all the client tasks smoothly so that positive feedback is received from them and all client requirements are delivered. A CRM system collects data from different sources like communication services to documents, expenditure invoices, quotations from all the clients and leads, etc., and keeps it organized in a single place that can be accessed at any required time. A seamless customer management system is beneficial for all businesses. Benefits of CRMCollection of a wide range of Client data, from static info to historical data of communications, documents, and activities regarding a projectContacts are automatically updatedAutomated lead scoring, task reminders, and Data flow from CRM to automation engine Organizes Data The CRM software market is likely to become $35 billion worth by 2023. (Both Custom and Non-Custom) -Lanars.com Why you need a Custom CRM While a CRM is essential for your business, all enterprises differ. Even the ones dealing with the same services have different teams revolving around different organizational patterns. Customizing a CRM makes it more effective than using a Universal one, which sometimes fails to fit the organization's needs. With the Digital Market booming and Modernization trends spreading across the globe, unique companies are emerging that are unconventional to the core and thus require an unorthodox approach to CRM. A custom-made CRM makes data collection and integration easy and beneficial, fulfilling all necessary automation requirements. Moreover, the scaling aspect of a tailored CRM is more profitable to a business, as the feature-packed CRM software might not be all functional to an organization. Picking and paying for only the functions used by a Company saves money and is more convenient.Benefits of a Custom CRMManage time while collecting and sorting the right DataMore secure while dealing with sensitive Data, rather than Commercial CRM optionsSaves money and ensures proper functionality Can be scaled with new demands Enhances sales through proper Data AnalysisFlexible solutions that can be easily adapted by your teamWe will be discussing tips that will help you create a custom CRM that will work by favoring your Sales team, bringing maximum benefits to your enterprise and delivering high-end client satisfaction. CRM Features to ConsiderThere are numerous features that can be found in CRM services, but while developing a tailored one, it is important to include the inevitable features. The following are the basic features that should be incorporated into a custom CRM software to make it influential. Leads Management- Converting leads into clients is what makes a business grow. A custom CRM software must have the ability to manage Lead interactions successfully so that no possible opportunities are missed. Also, managing tasks like sending follow-up emails and taking appointments through a CRM software saves time and checks for any missed opportunity.  Email Integration- Email Integration is an essential part of any CRM. By linking your Email account to your CRM, it becomes easy to track customer interactions and draw out reports. Handling customer relationships becomes easy, and client details can be easily viewed by anyone within the organization without wasting any time. Task Control- With so much going around in an organization, missing deadlines can be a possibility. Thus to manage tasks, an Alerting System that notifies the team about upcoming events or overdues by notification and reminders is inevitable in a Custom CRM. Data Reporting and analytics- Data Reporting and Analytics, if done properly, can bring tremendous benefits to your organization. By understanding the patterns of the collected Data, you can work more efficiently to serve customer requirements and generate their satisfaction, upgrade your Company's reputation, and bring in more new clients. Customer Support- This feature helps to alert the concerned members of your team in case of any customer complaints or interactions. A quick redressal of problems generates positive feedback.Define Your Goals And BudgetStart with studying your present situation and understand your requirements for a Custom CRM. Look at the different aspects of your business and point out if you need a CRM to enhance organizational efficiency, harness the power of Data to gain better customer feedback and insights, or improve company-wide communications regarding client Data. Once you figure out your goals and necessities, you need to estimate your budget. Custom CRMs can be pricey according to the features you pick. Make sure about the amount that you want to invest initially into your CRM software.Fit it with your BusinessA software can be used in hundreds of ways, but to master it, you should craft it according to your style. Make sure that your CRM is polished with seamless UX that smoothly carries out its functionality. If your teammates find it difficult to operate the CRM, no features will work out to their full potential. Hire skilled professionals who can shape it according to your business aesthetics and designs, making it truly custom and unique. After your CRM is programmed and launched, your first step is to teach your team about its overall aspects and help them master it. After that, observe if your CRM is working with other systems of your organization and not against them. Any gaps can lead to inefficiency and Data mismanagement, which can be detrimental to the growth of your business. Updates and tech support like Cloud storage and other innovations can help your CRM work more robustly. Proper Security Shielding is also necessary so that sensitive data can be safeguarded by proactively plugging loopholes.A CRM can therefore help your organization grow and make the flow of communications within it more smooth. These tips will help you pick your tailored CRM with more care so that you can reap the maximum benefits.For further information about a Custom CRM for your business, connect with Sundew.

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How Search Engine Optimization will help your business get organic traffic

You absolutely hate the idea of your potential customers who are in need of the services you offer but land up on your competitor’s website instead of yours! Right? Your challenge is to reach your prospects whenever they are in pursuit of operations and be the first option to come up in their search results.Organic search drives 51% of all web traffic and 40% of revenueHowever, you need not be dependent only on costly pay-per-click and mindless search engine optimization (SEO) to achieve your goals. There are plenty of strategies that can elevate your website’s ranking in the Search Engine Result Pages (SERP) at no cost, except for your dedication.Optimize for your visitors to get traffic; Not for Search Engines Alone!In the marketing world, “Content is King”! And “Customers are God”! Not only customers, but readers, visitors, and the prospects are also Gods when it comes to getting organic traffic. Therefore, optimizing your website content for your potential buyers will automatically send a green signal to the search engine. For that, having a clear buyer’s persona is of foremost importance to know whom to address in your content. Think about their pain points, the exact search terms they use in search bars, understand the buyer’s journey, and try to figure out how they will be convinced to pay for a service. An excellent starting point is through quality educational content that taps into the main issues of your personas and resonates with your prospects will automatically enrich your SEO. So, instead of pleasing only search engines please your customers. The search engines will surely get impressed with your endeavors!A well-known graphic designing platform is able to boost traffic by prioritizing customers’ needs and providing them with what they really want. They increased the web traffic nearby 225% in about 60 days by following this philosophy. They depend much on BuzzSumo or Quora to find topical ideas for the current problems their prospects are facing. As a result, their organic traffic tripled just within 60 daysFocus on Meta ingredients of your optimized Web page to be easily identified by Search Engine CrawlersNever judge a book by its cover!  But we can assume what the book is about by reading the preface. Don’t we? Similarly, when you are publishing content on a web page or a blog post, you must put a 1-2-liner synopsis to tell the Search engine crawlers exactly what you are talking about.The URL, Meta Title, and Meta descriptions- are the three primary ingredients for a web page or blog post optimization.You can use various SEO tools to ace these crucial on-page SEO factors. Nowadays, it’s not enough to install a plugin; you have to put the URL, Meta Title, and Meta description for each page differently. Make your Meta titles and Meta descriptions more SEO-friendly. Include the target keyword in the Meta title to make it engaging. For Meta description, a call-to-action sentence is a must with the inclusion of the exact keyword phrase that matches the search intent of the visitors.Grab the New keyword opportunities with the incorporation of new product featuresWith the inclusion of new product features or services, new keyword opportunities also open up. Build these keyword opportunities into keyword strategy and start producing content based on them.Are you thinking about how to find these? Start aiming at ‘low-hanging fruit’; keywords that have high search volume yet low competition rate. Plug your site to a reliable keyword tool to pull these low-hanging fruits or the new related keyword opportunities that your site has still not covered.Based on the organic search and past performance of your site, filter out some keywords that you can rank forResearch on the search intents of that keyword by Googling them for what kind of content is ranking in the search result page.A trustworthy SEO SaaS software provider Deleted 49% of their old posts and replaced them with new quality content to increase traffic. Their SEO experts realized that nearly half of all the old blog posts were getting a grand total of zero visitors each month. Their initial strategy was “out with the old”. After that, they revamped their strategy—“in with the new.” Besides, they cut down their posting frequency in half, and invested more time in quality.Long-tail keywords to bring quality traffic and high conversion rateYour job is not to feature the popular keywords in your industry. Your task is to incorporate those keywords specific to your product or services. Your blog post or web page needs to target the audience who wants specific information and needs a particular subject. For example, this particular blog is targeting those visitors or potentials who are looking for some strategies to increase their organic traffic. Long-tail keywords are relevant and very specific to a particular niche. Hence, it has comparatively lower search volume as well as lower competition than short-tail ones.SEO blogging strategy: Making User-centric content for your blogIt is one of the most effective ways to boost your organic traffic regularly. However, it takes a little longer to show the outcome than paid search ads.  A comprehensive SEO blogging strategy will help your blog gain organic traction. Once you have a list of target keywords, categorize them by volume, buyer persona, or even pain point. This guarantees that your content stays user-centric.Over the course of six years, a very handy social media management software company grew its monthly blog audience to 1.5 million. They did an analytical study on Keyword research, Content auditing, Capitalizing on trending topics, and Headline testing to get web traffic to 1.5 million monthly sessions. While evaluating their past content to find out what was resonating with their audience, they uncovered that their target audience enjoyed their educational blog posts the most. As they discovered the best performance blogs, they started more work on educational blogs and replicating that success.A B2B snack delivery service provider has seen a 59% increase in their site’s homepage traffic from blogging! With intensive keyword research, they analyzed that only around 20 people per month were searching for the most relevant term in their industry they wanted to rank for: “Wellness program ideas,” and “healthy office snack ideas”. They incorporated these search terms in their content and also reached out to their bloggers and customers to generate more ideas on these two search topics. People were happy to feature their idea on their web pages and blog posts. Not only the best content, but they also took a systematic approach to build reliable backlinks fast. These resulted in a 59.2% increase in homepage traffic and above10, 000 blog views per month.Do you also want to secure your rank in the SERP to get organic traffic? Email us or talk to us at +91-98367-81929.