Global insights & knowledge from Sundew

Why do you need a ‘bespoke’ website for your Company Brand?

In the present context of digital transformation, every company needs a robust online presence in order to reach their target customers and markets. A poorly built website could result in losing out on conversions and opportunities for the business. It’s very important to have a synchronized and an incredibly captivating digital presence through the web and mobile platforms.A recent case study of BIA/Kelsey indicated that 97% of consumers will go on the internet to search products and services in the vicinity. Whether your revenue comes through your website or not, customers expect to find you online. This essentially means having a fully bespoke website that speaks to the target audience on behalf of the brand, communicates its products and services in a simple and faster way. So, make your website the most effective sales tool in your marketing arsenal for reaping maximum conversions.With so many free templates and off-the-shelf options, many businesses are questioning why they should pay premium charges for a bespoke website. Our take is simple, a bespoke website can have an insanely incredible design that delivers great customer experience.Unique designs help you establish the Brand connectEvery business is unique in nature and have their own core competencies and a Brand message to convey to their customers. In spite of how many color and skin options the off-the-shelf templates and design tools have, they do not give you the design edge that your company or Brand might need. A custom design gives you the opportunity to design your website in such a way that it becomes a piece of art. This helps you to position your Brand in the way you want it to be and conveys the DNA and the culture of the organization.Making it secure, less vulnerable to cyber attacksMost of the Content Management Systems are free and are developed through codes and plugins contributed by various people across the globe. On one hand they work as expected but you are never sure what vulnerabilities may exist there.  So, one must not depend on these open sources platforms totally for complete security. Anybody familiar with markup language and relevant coding architecture can easily make changes to the existing codes and plugins, resulting in data leakage or a compromised web presence. By having a custom designed website, one can optimize and raise the level of security and prevent their site from cyber-attacks.Tailored to your businessWith a tailor-made website development approach, one can use a very creative and innovative approach to design a great web experience representing the Brand’s core competencies and the services they provide. This helps their customers to find them easily and navigate through segments and contents that matters most. A faster communication effectively gets the customer attention and thus the conversion rates become higher.A tailored design can be carefully crafted with modern typography and more creative formatting with bright colors and bolder gradients with more white space. The main essence is to make your web presence simple, compact and precise so that your customers love the ease and accessibility of the same. It also helps you to enjoy all cutting-edge features that you can have to make it an insanely great experience for your customers.Performance TrackingWith a bespoke website, businesses can integrate SEO and social media features at length on the website as well. This will help you to get information regarding your website traffic, new leads, social media analytics, bounce rate and performance, which becomes a key factor in measuring your online success and optimizing resources time to time as per business needs.Low maintenance costIn the beginning, the cost is more to develop a bespoke website but considering its benefits, it is one of the most important investments that a business would make. A website that has been wisely planned out, personalized to fit your requirements and attract your TGs will be far more likely to deliver the right traffic and ultimately convert that into sales. Investing in a bespoke site has proved to be more rewarding in the long run.Building a user-friendly website that is built on the cutting-edge technologies and innovative design formats will always deliver a great user experience. A bespoke development further ensures to be fluid responsive, i.e. seamlessly accessible through devices of any form factor, better secured, more customer focused, that enables you to shape your brand identity. In the end, you will find that a bespoke website is a perfect fit for your business and much more cost-efficient.Sun Dew Solutions was born with the passion and love of creating great web and mobile experiences. Our motto for the past decade has been to make the web more simple, clean, accessible and most importantly lovable for millions of users across the globe. We ensure hand crafted designs that suits your Brand’s identity and stands out in bold amongst your competitors.Let your new website take you to the next high. Connect with us for a free consultation!

5 reasons to consider before developing a mobile application for your company

These days the scenario in which a business operates has become highly competitive which is why the industry leaders are continuously vying for ways to thrive in their sphere. Eyeing to make steady gains over time, they work diligently harnessing the power of technology along with prominent visuals. Research shows that the enterprise mobile app sector is expected to grow over $60 billion by 2020 and it also have a 3x higher readership level than the company intranet.We all have heard about the impact of having mobile apps and how that is beneficial for businesses in making digital innovation. However, not everything is either said specifically as to why modern businesses should invest in building mobile apps. So here are the six best reasons to help you validate why mobile apps are imperative for the success of your business-High user engagementOne of the main challenges business faces nowadays are to engage their customers.  Due to shrinking attention level, it is nearly difficult to grab the attention of the target customers. Thus business needs to find innovative ways to engage audience introducing user-friendly application development and target the right market to generate high ROI along with customer loyalty. Increase the chances of social sharingThe influences of social media mostly on Instagram, Facebook and Twitter have increased the chance of having access to these sites through mobile phones.  Though mobile apps it’s easier to share or recommend products or services in social circles. Also, your brand would appear in the news feed of others when someone ‘likes’ your product. Research showed that about 66% customer’s purchase behavior is greatly influenced by social media so once you compel them to buy your products, direct them on your mobile app for a smooth payment gateway. Mobile apps provide a quick solutionMost big players in the tech/IT industry have realized the benefits of having a mobile app for their business so they focus on providing a seamless experience to its users.  Mobile apps allow the users to have all sorts of information on products, prices, news feeds just at the touch on mobile screens. A smooth interface of an application saves a lot of time of the user and if the speed is synchronized then you will surely win all the glory and retain visitors in your website. It is known to all of us that mobile app’s page load faster than that of a website opened from a browser on your mobile device.Experience hassle-free purchase processDue to the rise of mobile wallets and UPI payment apps, mobile payments are surging worldwide at a fast pace. Therefore to ease the process of purchase if you integrate these products into your mobile app it would certainly lead to a much higher conversion rate. Get customer feedbackHaving a mobile app to record customer’s feedback will benefit you to gain deep insight into customers’ behavioral pattern which will help you to plan your campaigns effectively. This eliminates the need for conducting the manual surveys or getting reviews for your brand.There are manifold ways businesses can leverage mobile apps to their advantage. You need to be present where your customers are for generating revenue and to mark your footprint in the evolving digital world.

5 Tips for Website Redesign that one should never ignore!

In today’s time having a website is mandatory to make your presence felt in the marketplace. A website not only helps you to represent your business but it allows you to communicate with your potential customers and meet their needs. Thus if you aim for your website to deliver significant results in terms of generating huge traffic and ROI then it really needs to be well designed and build explicitly keeping in mind your services. Redesigning a website is often a daunting task it means you have to rebuild creating new databases, dealing with code, servers and modifying every nook of the back-end side. If a website design does not reflect your proficiency, success on the internet will remain as a dreamSo, here are the bespoke redesign tips for a website that one should never ignore:Focus on sharp visual features and elementsMost successful companies’ emphasis on having strong visual elements in their website as people responds more to images, videos and graphics than to plain text. So by inducing eye-catchy visuals and animations which is the ongoing trend or by altering the ‘Call-to-Action’ slightly, one can actually make the audience stay longer on their website.Make your Website SEO friendlyWhen one is willing to bring their website into the spotlight of search engines, attention should be given to make the website easy enough to crawl for the search engine bots. If they don’t find it up there, the dream of seeing at the top of the search results will be crushed. So, SEO should always be a fundamental consideration for your website redesign. Once the development is done always focus on strong Technical SEO Audits.Use contrasting colorsMake your website redesign click by using contrasting hues.  One can highlight the main sections of the website with complementary colours to bring attention to the requisite website visitors. Minimize page loading timeWe all know that slower page loading can cause a significant drop in generating revenue. Bounce rate increases when loading time exceeds 7 seconds which results in loss of interest amongst the target audience. So, focus on minimizing the page loading time this will help to surge user satisfaction, visitor retention and loyalty.Opt for a mobile-friendly siteAs per the recent survey by Google this year, the mobile version of a particular site is the initial point which Google includes in indexing and which is how the rankings are being measured. So make your website mobile friendly to rank better ahead of the competitors in your network.So before you opt for redesigning your website, gather details of the current web traffic, bounce rate, conversion and time on page to see visible results.

Clients Share their Experience With Us on Clutch

Businesses today rely heavily on their web presence to grow. As one of the most essential pieces of a business, websites and online presences must perform. At Sun Dew Solutions, we’re proud to support this crucial strategy for clients across 18 countries. We’ve delivered over 680 projects with a focus on communication, unmatched expertise, security, and teamwork. Some of these clients have spoken out about their work with us on Clutch.Clutch is a ratings and reviews platform focused on business-to-business services. Their research examines thousands of companies across the development, IT, and marketing spaces worldwide. For each firm on the site, there is an intensive research process which examines over a dozen unique factors. Chief among these factors are the team’s conversations with clients. In interview-style phone calls, clients delve into the services offered, results of the engagement, and the project management of the firm.The firm has evaluated Sun Dew Solutions Pvt. Ltd. on our ability to deliver results in web, e-commerce, and mobile applications development. We’re proud that some of our clients have taken the time to speak out about their experience with us. Here are some of the things they’ve had to say: "They know what they’re talking about, and they don’t make hollow promises,” said the managing partner of an insurance company. When asked about the impact of our CRM work, this partner continued: “On the CRM side, the metrics are far too many. We pretty much run our entire organization on the dashboard, so every key performance indicator is in there. I would say the broad metric is employee attrition, being accurate in our evaluations, which impacts our company culture and the front-facing customer experience when it comes to the turnaround time and quality of work. The biggest impact of the CRM is that I now have a dashboard allowing me to see where the entire organization is at any given point of time.”This client also highlighted the contributions of our CEO Sarbajit Das to his project: “He understands delivery and understands how to break things down. He’s a taskmaster; he holds the client accountable as well as his employees. Their skill at project management is the reason they can work on many big projects at any given point of time, keep everyone on the same page, and deliver on what they promise.” Another client, with whom we will soon embark on a web development project, stated:“Content nowadays is so critical, and I’ve realized that I need to get it more organized. Our current website has become unmanageable, so I’m hoping Sun Dew Solutions can bring it under control and clean it up.” When asked what was most impressive about Sun Dew Solutions, this client continued: “They try to create a product that stands apart from others. Sarbajit is always coming up with ideas and suggestions, which is so refreshing. We need the guidance he provides and he does a great job of it. He’s also brutally honest, and that’s one thing I really appreciate.”To find out more about what clients have had to say about our work, take a closer look at our profile on Clutch.

A Few Merits & Demerits of WordPress for Your Business

In case you own a business, it’s imperative for you to have a website for the same in order to withstand the competition and to grow your business. But how to actually create a website in the first place? If you do not have any clue about the intricacies of the same, you will have a lot of queries in your mind, which is natural! You might think which platform to use to create one and even if you have an old website, you might need to know the ways of revamping it for escalating your business growth and to make sure that it doesn’t become obsolete in the coming months.There are numerous platforms available on the web which will promise you to provide free websites for your business. However, you must always choose the right one and WordPress is the most common of all. In order to create a website on WordPress, you need to get in touch with a website development company or individual developers who specialise in WordPress website creation. However, before you do so, you must learn the merits and demerits of having a WordPress website for your business.But before that, here are a few facts about WordPress:1. More than 75 million websites depend on WordPress.2. WordPress powers 23% of the entire websites, almost.3. In WordPress, there are more than 45,000 plugins.Now, here are a few advantages of using WordPress platform:1. It’s Open-Source: The best part of WordPress is that it’s an open –source platform which means that the developers can make use of the code written or used already without modifying the same or having to start from the beginning. This is quite a relief, isn’t it? Also, there are large communities of developers available for WordPress and they can share codes among themselves thereby saving the time for writing new ones and implementing the same.2. It’s Easy to Operate: Websites need to be refurbished occasionally to be on track with the technological advancements happening over the web. So, to do this in your WordPress website, you do not need to get in touch with designers or developers to modify your website. This is because you can make all the changes yourself without having to write a single code. This will save you a lot of time as well as money!3. It’s Simple with Higher Usability: With other frameworks, you will need to have some kind of understanding of the technicalities and knowledge but this isn’t true for WordPress. Even with zero technical background, you can still use it and that too, quite effortlessly. So, with WordPress, there’s no need to be aware of the programming languages like PHP, HTML, CSS, and so on.Here are a few demerits of WordPress:1. It’s Open-Source: An advantage can also be a disadvantage at times! So, when we said that it’s open-source and hence, it doesn’t need any code, it can also be a reason for your website’s downfall. It is being used widely and therefore, is an easy target for the hackers. Your website can be vulnerable to cyber-attacks as the code that you would have used for your website can be written by someone else and so, there can be a possibility of your website carrying malicious bugs which can hinder its overall functionalities.2. Excessive Plugins: Usually, plugins are meant for enhancing the functionality of a website but too many plugins can work differently as well! Too many plugins can also affect the overall performance of your website and make it slower with a decreased response time. Hence, it’s better to refrain from using such plugins and with every new update, try and uninstall the ones which are not in use anymore.3. Decreased Speed of the Website: As the WordPress websites need numerous generic codes and plugins for uniting the several functionalities into the website, the website is more likely to respond slowly and the loading time can also get decreased. So, when users will find that your website isn’t responding well to their command, they might consider going for other alternatives!4. Security is what matters: As the most popular CMS for websites WordPress is easy target for hackers and spammers. WordPress is though being one of the most user-friendly website development platform available to us, it is terribly vulnerable to attacks. A study says that more than 70% installations that happen are vulnerable as the developers do not practice proper security protocols for the platform.Although, it’s not at all easy to outline every single merit and demerit of using WordPress framework and to know firmly whether you should go for it or not, the above-mentioned points are the most common ones that every business owner must consider while thinking about making use of WordPress for building a website. Also, this blog is just a general informative one which is meant for letting the readers know about this particular framework in detail. This write-up doesn’t provide an argument for or against the usage of WordPress. It’s for you to read this and decide whether or not you should make use of WordPress for creating a website for your brand / business. The decision and choice is yours completely.

A Few Reasons Why Your Website Needs a Redesign

“What separates design from art is that design is meant to be… functional.” – Cameron MollIf you are into a business, you probably know the need for marketing your products and services. The very first step that a business owner can take to reach out to the target audiences is to develop an informative website. You might already have a website for your company that you had developed by one of the most eminent professional web designers or a company dealing with the same, and undoubtedly, it was great. But it was done long ago. Just as your home needs renovation, from time to time, with a fresh splash of paints your website needs redesigning too. This is what can keep your website to be functional and relevant in today’s world.So, here are some tell-tale signs that can show you how badly your website needs a renovation, that too as soon as possible:No More User TrafficIf it’s happening, you need to act fast! This is the ultimate wake-up call! If the analytics tools say that regular visitors to your website are declining every single day, you need to rethink about it and redesign the website for your own good. The reasons for this can be many. Your website might not contain the latest information, the user interface is outdated, etc. Just check every aspect and incorporate similar changes for the new one by getting in touch with professionals.Complicated Page NavigationWhen you get visitors to your site, you expect them to go through it, read out whatever you have to offer, and then have a good feeling about your company. Similarly, when someone visits your website, he/she expects it to be easy to navigate and simple to read through. So, if your web pages are too much complex, with loads of unnecessary designs and pictures, you need to switch to a new one, without a doubt.Out-dated & Invalid ContentsTechnology is changing overnight. And being in the business sector, it’s important to remain updated. Website content is something that works as a mirror for your company. Your visitors should be instantly attracted to the way you project yourself as a company as well as your products and services through the content. So, it is extremely important to keep updating the contents regularly.Sinking Search Engine RankingSearch engines are changing their algorithms almost every single day. Whatever was leading a few years back has now become obsolete. In order to remain on top of the search engines, you need to have an SEO expert by your side who can find the shortcomings and work accordingly. Learning the key elements of SEO one needs to know can also help you understand how optimization impacts visibility and why regular website updates are crucial.Website Isn’t ResponsiveWhat’s the use of having a beautiful website that opens only on a desktop? Today, people are more into mobile devices. And hence, your website needs to be responsive which ensures that it’s accessible across all platforms like mobile devices, smartphones, tablets, phablets, etc. Responsiveness of a website piques the interest of the visitors.So, what do you think? Are you too facing similar challenges for your company website? If yes, this is probably high time to overhaul and revamp it. And the best solution for this is to get in touch with a web development company. At Sun Dew Solutions, we make sure that all these above-mentioned concerns of yours are met. Our team of experts is trained perfectly to offer you with the best website design and development services, always!If you are all set with your queries already, give us a call at +91-98367-81929 today and we will help your business grow!

The Big Small: Impact of Modern Start-Ups in Today’s Business Ecosystem

According to the general philosophy of common men, a start-up can only rise in a country which is already developed and where all the resources needed for doing a business are readily available. The truth is, however, different! Start-ups can spring up everywhere and it can grow in any country, even if it’s not yet developed. Also, the fact is, a start-up can even grow immensely in a nation which is still in need of an economic growth and hence, it can provide a lot of support in the growth of the nation, financially. Today, start-ups can undeniably make a great impact along with making some huge profits themselves.According to the inventor of the Lean Startup movement, Mr. Eric Ries, a start-up is a company which has been newly formed and whose purpose is to develop new and innovative products and services in any given situation. Hence, for the start-ups, this can very well be said that they have the huge potential of attracting growth in a nation. It can bring up new job opportunities, innovative dynamics and much more in today’s world business ecosystem.So, don’t you think this is enough to let the start-ups rise and to encourage people to pursue their start-up dreams today? If not, then here are a few more reasons which can help you to inspire the start-up entrepreneurship. Let’s have a look:It’s All about InnovationA start-up is all about innovation and newness! And this is one of the main reasons behind them being a key feature of economic development in any country. This innovativeness of the start-ups is the sole reason behind higher productiveness in today’s knowledge-based society. With young minds, fresh thoughts and the zeal to do something new, these start-ups have every potential to make it big in the future. So much so, that today, even the big companies are hiring start-ups to make use of their technologies which can help them to flourish their businesses. Surprised? Well, this is the truth!Fresh Job OptionsThere’s no denying the fact that the start-ups have employed a lot of people which have persistently been contributing to the nation’s economic growth. The fact that these start-ups are all about innovations, their potential is huge, to be precise! And when a country feels like encouraging new talents through employments, it becomes necessary for them to invest in the start-ups that are creating several job options for the young minds and which will continue to do so in the years to come. Start-ups are, in a way, the doorway to the world of the Y generation!The All New Research-Innovation SystemBoth the knowledge-based start-ups and the technology ones are very closely related to the several knowledge institutions. This is immensely helpful for promoting research & development and research & innovation method of various organisations and knowledge institutes. Similarly, the need of research works in the various universities, colleges, and research institutes today have significantly increased.These are just a few reasons of encouraging start-ups today and there are much more! Start-ups, today, have the kind of potential and ambition which can help them thrive in the years to come. They are here to stay and boost economic growth with the kind of new job opportunities they offer.And it also has to do with the fact that a start-up of today would sustain jobs for today, but also create new jobs for tomorrow, through expansion, allied businesses, ideas-transfer and many more avenues. This, in turn, brings in good employment prospect for the future generations as well. Start-ups today lay the foundation for start-ups tomorrow and continue to bolster the larger interests of your country or in fact the world.What are your thoughts on this? Do share with us in the comment section below!

A Few Ways of Making Digital Marketing More Human

Digital marketing is one of the most essential marketing strategies today. More than 40% of the world’s population are on the web now and digital marketing connects the business with the common mass in a much faster way. But the way digital marketing is taking shape these days, social communication gets a little rash at times! And because of this, the personal appeal gets almost lost.Generally, today, a company gets excited about digital marketing and immediately jumps into the process by carrying out a few tactics. For them, it’s only about marketing their products and services in front of the customers and in this way, they lose out on having that warm connect with their customers. Focussing solely on the online marketing tactics will make you miss your personal appeal. So, it’s vital to also have a human touch along with the digital measures being undertaken.Now, the question arises, how? How can you make your digital marketing procedures more human, more personal?Here are a few things which can help:Learn Customer BehaviourFirstly, you need to understand your customer demographics, like their age, gender, occupation, income, etc. Your services and products should be marketed to your target audience in a way which will pique their interests. You can create online surveys to know what they want. Also, you can have a one-to-one meeting with them. Yes, this is possible with sponsored gatherings and consumer events.Give a Personal Touch to Your ContentOnce you understand your customers, it will get easier for you to choose your website contents. However, you need to have real people by your side who will give a human and a more personal touch to your website contents. Also, the contents should be intimate, easily understandable, and down-to-earth. The tone should be something which your customers would prefer to read. This will make them feel at home when they visit your website.Don’t Just Publish. Interact!When you make social media postings, always remember that you must follow-up! You can interact with your customers through the comments and messages. More than 90% businesses use social media to reach out to more consumers. However, only a few of them remember to be in touch with the consumers through the same medium. Answer consumer queries on the posts, retweet, like, share and make your customers feel that you are human! You can also explore six Instagram marketing tips for brands to better connect with your audience on one of the most engaging social platforms.Make Use of Emotional MarketingDon’t just go for facts and figures while marketing your products and services. Most of the marketers are not aware of this but using emotion and passion while portraying your company in front of the customers will attract more people towards your business. Include story-telling, personal games, etc., to make the whole process fun.Opt Out From Push SalesToday, technology can be the reason for aggressive marketing often and this can even put off your customers. So, stop trying to sell all the time. Instead, on your social media pages, share interesting information, blogs, pictures, etc. and make your audiences get engaged to your page with comments and likes.Technology has undoubtedly eclipsed all of us in such a way that human interaction is almost lost, although it has made things easier for the businesses worldwide. However, only hiding your business behind the strict digital façade isn’t good for your business growth. Nonetheless, these above-mentioned points can be of your great help for your business to remain human and not sounding like a mere robot. However, can you still think of any other ways which can make your marketing strategies more human? Do share with us!

Use Xamarin for Cross-Platform App Development

What is Xamarin?Xamarin is a modern programming language, with powerful tools, an efficient and delightful workflow and the power to create the best user experiences. It was developed in Xamarin, a Microsoft-owned San Francisco, California-based software company that was founded in May 2011. Xamarin is a tool that is used to develop cross-platform mobile applications. It works through the Mono framework to communicate with the Application Program Interface (API) of common mobile device functions for iOS, Android, and Windows operating systems. It allows developers to build applications using the C# programming language that runs on the .NET Common Language Infrastructure (CLI). It is regarded as a ‘write once and run anywhere’ tool to develop mobile device applications.How can Xamarin Help your Business?Development of a complete application for different systems increases the time to market and also depletes monetary resources. Xamarin helps to reduce such expenses and time to develop intricate applications for multiple operating systems. It delivers high performance with device-specific experiences and can be used with native API’s to create a device-specific User Interface and User Experience.What are the core reasons to use Xamarin for cross-platform app development?1. Shared App Logic in XamarinThe shared app logic is shared across multiple platforms which makes Xamarin a useful cross-platform development tool. Application logic like input validation, database interactions, web service calls and backend enterprise integrations are coded once in C# and about 75% of the code can be shared across the various operating systems.2. Native Application with XamarinXamarin Studio (IDE) enabling code completion in C# provides the advantages of native User Interface access to specific device features and native performances. Xamarin makes easy code sharing across multiple platforms which helps shorten the development cycle.Xamarin native apps have access to all the functionality provided by the underlying platform and device, including platform-specific capabilities.3. API Integration with XamarinXamarin uses the same APIs and User Interface controls used to build iOS, Android and Mac apps in their specific platforms. For Windows development, Xamarin with Microsoft Visual Studio offers applications of Windows Phone and Windows 8. Portable Class Libraries and appropriate application architectures can be used to share codes between iOS, Android and Window.4. Component Store of XamarinDevelopers can choose from a host of free or paid components from the Xamarin Component Store that includes UI controls, cross-platform libraries and third party web services to apps using just a few lines of code. The Component Store is built into the Xamarin Studio and Visual Studio extensions of Xamarin.5. The Advantages of C#C# is a simple, modern, type-safe and object-oriented programming language. It allows even simple data types to be treated as objects. C# helps prevent type errors that could result in flawed program behavior. It has a simplified syntax which eliminates the use of pointers and headers while namespace and reference operators are replaced by the period. In short, C# is great for cross-platform development.Therefore, for all these reasons, the popularity of Xamarin has been growing in the cross-platform app development area. And an ever-growing community of 1,400,000+ developers worldwide has been collaborating to enhance the software comprehensively for improved user-experience. Hence, for a business that requires releasing applications on multiple platforms using limited time and resources, Xamarin is decidedly the most beneficial option to go for.