Global insights & knowledge from Sundew

Master SEO Benchmarks for Top Rankings on Search Engines

SEO’s significance is widely recognized, but what often goes overlooked is the value of SEO benchmarks in evaluating a website's performance. Benchmarks are essential for understanding where your website currently stands and tracking its progress over time. By comparing your site's SEO metrics to industry standards, you gain critical insights into which strategies are working and where they need improvements. This data-driven approach helps pinpoint which pages and strategies are driving traffic, allowing you to focus on what works and optimize or eliminate content that doesn’t contribute to your goals. Tracking these metrics ensures you’re investing in the tactics that drive the best results for your business.SEO Benchmarking: Why Does It Matter?SEO benchmarks are key metrics, also referred to as Key Performance Indicators (KPIs), used to measure the impact of a website's SEO efforts. These indicators allow businesses to evaluate their SEO performance based on specific criteria, such as organic traffic or keyword rankings.SEO benchmarking helps set clear and realistic goals and highlight areas that need improvement. Without these benchmarks, it’s difficult to determine if the SEO strategy and efforts are delivering the results you aim for or falling short.Top 7 SEO Benchmarks to Use To Drive SEO SuccessTracking the right KPIs is vital for evaluating SEO performance. While individual websites may have unique goals, some benchmarks are fundamental across the board. Here are seven critical SEO benchmarks and practical ways to enhance them.Organic Search Traffic Organic search traffic serves as a foundational KPI for SEO measurement. Conduct monthly reviews through Google Analytics to track performance over time. The Performance report in Google Search Console offers essential data on impressions and clicks. When establishing benchmarks, it's best to use data from the most recent month. Avoid relying on older metrics, as the objective should be to consistently surpass your latest performance indicators. You can analyze the different sources from which your organic traffic is coming.Boosting organic traffic demands attention to critical SEO practices. Addressing these areas consistently can improve performance over time.Optimize for keywords that align with audience needs and intent.Create informative and high-quality content that addresses user questions effectively.Refine technical SEO to improve speed, security, and site structure.Strengthen backlinks to build credibility with search engines.Track and review traffic data to identify areas for improvement.Keyword RankingsKeywords are the pillars of your SEO campaign. Keyword rankings reflect how well your website appears in search engine result pages (SERPs) for specific terms. For example, if you manage an educational institute in Chicago, you’d aim to rank for searches like “top educational institute in Chicago” or “best learning center in Chicago.”Keyword benchmarking evaluates how your target keywords perform, helping identify strengths and where you stand against competitors.SEO tools allow you to track keyword rankings, providing insights into which terms perform well in search results and which require optimization. This helps identify opportunities to improve visibility and drive better performance on SERPs.Keyword difficulty (KD) is another metric to take into consideration in this benchmark. It measures how challenging it is to rank in the top 10 search results for a specific keyword.KD, plotted on a scale from 0 to 100, helps identify which keywords are easier to rank for. This way, you can focus on achievable targets while gradually aiming for more competitive keywords over time.Click-through RateImproving click-through rate (CTR) is one of the easiest ways to boost organic traffic. CTR measures the percentage of users who see your site in search results and choose to click. Monitoring CTR provides insights into how well your site performs in SERPs, allowing you to draw more traffic by enhancing visibility and appeal. A low CTR can indicate issues with title tags and meta descriptions. These elements directly influence user behavior in search results. Updating them can drive more clicks without altering rankings.Bounce Rate The bounce rate shows how many visitors leave without interacting further with your site. For example, if a user views one page and exits, it counts toward this metric.Tracking bounce rates helps identify how well your content holds visitor attention and addresses weak points that enhance user engagement. Google Analytics 4 (GA4) is a tool that provides you with detailed bounce rate data by pages and sources.Comparing your bounce rate with competitors provides valuable insights into industry benchmarks and highlights how your site performs relative to others. This analysis can reveal areas where your website excels or falls behind, guiding improvements to enhance user engagement and retention.User ExperienceUser experience in SEO benchmarks measures how smoothly users navigate and interact with a website, shaping SEO performance through engagement and satisfaction. Strong UX can drive better search engine outcomes. The two most important elements of user experience are:Engaged Sessions - In GA4, engaged sessions show user activity with the website, such as page views or if any specific actions were taken. Benchmarking these interactions highlights user interest and engagement, allowing SEO experts to assess the quality of the user experience and identify areas for improvement.Average Engagement Time - This highlights how long visitors stay engaged with content. Higher engagement signals valuable content and can positively influence SEO rankings.Conversion RateThe conversion rate measures the percentage of visitors who complete key actions on your website, such as making a purchase, signing up, or submitting a form. It reflects how effectively your site drives user actions.For instance, if 100 users visit your site and 5 make a purchase, the conversion rate is 5%. Google Analytics 4 can track conversions by marking relevant user interactions as key events. Low conversion rates may indicate issues with site design, user experience, or audience targeting.Domain Authority ScoreDomain Authority Score gauges a website’s strength through backlink quality, content relevance, and technical performance.Monitoring this score offers insights into site authority and trust signals. While it can reflect overall site health, search engines do not officially account for third-party authority metrics.A rising Domain Rating (DR) reflects growth in the strength and quality of your backlink profile. Tracking and benchmarking DR is a standard practice, often used to demonstrate progress to clients who may not have deep SEO knowledge.Driving Results with SEO BenchmarksSEO is ever-changing, demanding attention to detail and adaptability. From mobile optimization to high-quality content and site structure, success lies in balancing multiple elements of SEO.By aligning with search engines’ goal of delivering the best results, your site can consistently improve its visibility.  With SEO benchmarking in place, take the next steps toward boosting your site’s performance. Regularly reviewing these metrics will help shape stronger marketing campaigns and identify areas for growth. SEO thrives on consistent evaluation and adjustment, and your SEO benchmarks offer the insights needed to sustain long-term success.

How to Reduce Page Load Time in WordPress? 9 Proven Strategies

First impressions matter, especially online. A fast-loading website enhances brand perception, while a slow one drives users away. Page loading speed is a fundamental aspect of website performance that directly impacts user satisfaction and engagement. How to reduce page load time in WordPress is, therefore, a crucial consideration to ensure your site delivers a seamless experience. A slow-loading site can lead to high abandonment rates, affecting everything from user experience to search engine rankings. For website owners and developers, addressing these performance issues is a necessary step in boosting overall site functionality and improving user retention. While the platform offers flexibility and a range of features, it doesn’t always make it straightforward to achieve optimal page load times. To keep your WordPress site running smoothly, it’s important to find out what is slowing it down. Fixing these issues can create a better experience for your visitors and improve how search engines see your site. Let’s explore the tools you can use to measure your site’s speed and identify areas for improvement. Why does Speed Optimization matter for your website?As digital attention spans continue to shrink, optimizing website speed and performance has only become more apparent. Research shows that 40% of users abandon websites with load times exceeding three seconds. These delays not only impact the user experience but also lead to increased abandonment rates and diminished engagement.Here are some key reasons to prioritize improving your website speed:User Experience: Slow speeds frustrate users, reducing engagement and satisfaction. Optimized websites encourage longer visits and higher conversions.Mobile Usage: With growing mobile traffic, optimizing for varying connectivity conditions is crucial for high performance during internet browsing.SEO Impact: Site speed is a ranking factor in search engines like Google. Websites that load faster gain better visibility and rank higher in search results.Conversion Rates: Slow speeds hurt conversions because users leave if the page takes too long to load. This makes speed optimization vital for revenue-generating websites.Web Complexity: Increased scripts and integrations demand prioritization of performance for optimal user experience.Sustainability: Efficient websites consume less energy, contributing to reduced digital carbon footprints.Scalability: Speed optimization ensures your site performs well as traffic and content grow.5G and Edge Computing: Advanced technologies like 5G set higher user expectations for speed and lower latency.E-commerce Revenue: Faster websites improve sales and revenue by reducing friction for customers.Competitive Edge: Faster sites attract and retain users and, thus, offer an edge over slower competitors.9 Proven Ways On How to Reduce Page Load Time in WordPress Boosting your WordPress site’s speed and performance is well within your reach with the right strategy and approach. By addressing specific areas, you can improve your site’s speed and overall functionality. To get started,  here are some proven techniques:Find Out What Makes Your Site Slow You first need to understand what is causing your site to lag, which is necessary to optimize its speed. Run performance tests to assess your website’s current performance and identify areas for improvement since performance depends on multiple aspects like visitor location, internet speed, and browser caching. So, there is no single definitive metric. Page speed can also vary across different pages based on their content and structure. While homepages are often used to estimate load speed, it is equally important to test high-traffic pages. It helps you to gain a complete understanding of how to reduce page load time in WordPress and improve overall performance.Optimize ImagesOne of the main reasons behind slow site performance is large image files. High-quality images often have large file sizes that increase load times to a great extent. While it is important to maintain quality, you can typically reduce file sizes without compromising visual integrity. Additionally, on plugin-enabled sites, various tools are available that help identify images to be further optimized for better speed. You can use image editing software to compress image sizes. Minimize Plugin UsageExcessive plugins can slow down your site by adding unnecessary code to each page load. To maintain optimal performance, use only the essential plugins. WordPress hosting services already handle certain functions like:Security & SSLCachingDatabase ManagementStagingSpam ProtectionBackupsSo, there is no need to add plugins for these features. Regularly audit and remove any plugins that aren't necessary to keep your site streamlined and running efficiently.Manage Third-Party ScriptsThird-party scripts, like embedded videos or widgets, affect load times as they require content to be fetched from external servers. While the delay is typically minor, it becomes noticeable on pages with heavy third-party content. To learn how to reduce page load time in WordPress, consider removing or delaying the loading of these external resources. Eliminating unnecessary third-party scripts ensures faster page load times without compromising content quality or functionality.Choose a Lightweight ThemeYour WordPress theme plays a key role in both website design and performance. While aesthetics matter, the functionality and speed of the theme are just as important. Themes with too many built-in features slow your website down, negatively impacting user experience and SEO rankings. Focus on themes that are designed with speed in mind, choosing only those with the right features for your site’s needs. In addition, be sure to check compatibility, user reviews, and recent updates to confirm that the theme won't compromise your website’s speed, functionality, or user experience.Invest in a Reliable Hosting ProviderThe foundation of a fast and efficient WordPress site starts with selecting the right hosting provider. Shared hosting is often a budget-friendly choice but can cause delays when server resources are stretched. To ensure consistent performance, consider upgrading to managed, VPS, or dedicated hosting. This ensures fast load times and prevents slowdowns, even when your website experiences increased traffic or resource-demanding operations.  Choosing the right hosting is a crucial step in understanding how to reduce page load time in WordPress and delivering a seamless user experience.Install A Caching PluginA WordPress caching plugin speeds up performance by storing fully built HTML pages. Instead of generating pages dynamically for each visitor, the pre-assembled pages are delivered instantly. For a high-performing WordPress site, caching is an essential strategy. It helps maintain fast, responsive interactions even under demanding traffic conditions or resource constraints.Maintain a Clean DatabaseUnused themes, old users, and spam comments can accumulate in your WordPress database, slowing down your site's performance. To understand how to decrease page load time in WordPress, use plugins like WP Optimize to audit your site and safely remove unnecessary files. Regularly cleaning up, including manually deleting unused media from the library, ensures your database remains optimized, improving overall performance and load speed.Optimize CSS for SpeedThe design of your website is determined by CSS, a language used to style its appearance. However, these files can grow quite large, particularly with plugins adding additional CSS. The increased file size results in more data for the browser to process, which impacts your website’s load time.Optimizing CSS loading is an effective strategy to ensure faster rendering by prioritizing essential styles. Tools like Jetpack Boost provide one-click settings to move critical CSS to the top of the page, speeding up content display.  It also combines CSS files, which reduces load time and minimizes the number of requests needed for optimal performance.Putting It All Together: WordPress Speed OptimizationTo wrap up, mastering how to reduce page load time in WordPress is critical to achieving a high-performing website. The steps discussed here provide clear guidance for optimizing your WordPress site and enhancing the user experience. Regular updates to your hosting, plugins, and theme will keep your site responsive and competitive. Continuous monitoring and improvement are key to staying ahead of performance bottlenecks. With a little effort and attention, you can improve page load times and drive better outcomes for your business and users.

Six Instagram Marketing Tips for Brands in 2019

Instagram is one of the most popular social networks in the world. Last June, it exceeded the billion-user mark. It started as a simple platform for sharing photos and videos with people having similar interests and now it has become a valuable marketing tool for businesses. They are investing more and more on Instagram to promote their products. Here are some tips for using the app to highlight your business.Use user-generated contentIt’s about delivering spontaneous content, like videos and live broadcasts. This type of communication makes it possible to value the human factor, too often invisible in B2B companies, in order to build credibility with potential customers. An excessively professional image may produce an impression of coldness and distance. Nowadays, customers enjoy meeting people who are behind the branding of a company.Combine spontaneity and varietyWith Instagram, posting a photo or video is extremely easy. The time spent, creating the content is thus minimized. The platform allows users to publish different types of content without planning or editing. Diversifying content allows a business not only to reach different audience segments but also to reveal different facets of its business. It is therefore important to focus on variety, rather than confined to monotonous series of posts.Do actively invest in your nicheBesides publishing content, it is important to take an active part in the conversation. In addition to publishing images and videos, a company must be careful to respond to comments from its subscribers. A company that takes the time to interact with others/outsiders is more likely to receive interest in return.Tell a story with each postOn Instagram, the most popular companies are the ones that tell the most compelling stories. To attract a committed audience, you need to invest in high-quality visual storytelling, which allows your company to stand out and establish a consistent presence on the platform. This presence is not limited to the photo and video stream. The Stories feature of Instagram grabs more attention of the relevant audiences.Measure meaningful indicatorsAll indicators are not equal. It is best to focus on data that signals active engagement, such as comments or the number of new subscribers. These indicators make it possible to evaluate concretely the performances of the company and the effective quality of the generated exposure.B2B companies have their place on InstagramInstagram is admired mainly by B2C brands. However, the platform represents a real opportunity for B2B companies, provided these good practices are applied.Now you have a good idea of the steps to put in place to get started on Instagram. Set a specific number of goals and analyze the results of your marketing efforts.  After that, regularly post quality content. Remember to add a bit of storytelling to your descriptions to engage the conversation with your followers. Make Stories to announce big events or exclusive promotions. In case you need further amplification, feel free to get in touch with our experts at sales@sundewsolutions.com or call us at +91-98367-81929.   

How to leverage Facebook Ads for your Business

These days it’s getting harder to reach audiences online as emails are going unopened, social media newsfeeds are getting more clogged for your update to be seen. One proven channel for reaching your audience, however, is Facebook ads. Because there are many ways to engage your social media audience with Facebook, you can maximize your reach and find new customers.Here’s how to leverage Facebook Ads for your Business:Set a GoalDon’t waste your valuable resources if you don’t have a particular goal in mind for your Facebook advertising campaign. What are you trying to achieve?-Send traffic to your website or landing page-Get more likes on your Facebook page-Get people to sign up for your newsletter-Generate salesSet a specific target for your goal so that you can measure against it.Choose the Best Ad FormatFacebook keeps expanding its ad offerings, making it more and more appealing to businesses.-Video Ads:  Over 100 million hours of video are watched on Facebook every day and that makes Facebook video ads even more compelling.-Slideshow Ads: If you don’t have the desire to create videos, try slideshow ads. They’re great for highlighting your product or services.-Canvas Ads: If you have a story to tell, use the multimedia ad format, Canvas. It’s great for engaging a mobile audience.-Photo Ads:  Photo ads appear on the right side of your news feed. Remember that only 20% of the ad can be text or it will be rejected by Facebook.-Boosted Posts: Amplify existing Facebook content with boosted posts to get it in front of your page’s fans as well as even more people.-Augmented Reality Ads: Here’s a very of-the-minute ad option: augmented reality (AR) ads. Users can, for example, try on a pair of glasses through the ad interface and their camera.Start with one and then try another to test out your campaign to see which is more impactful.Create Your OfferThis offer will tie into that goal you established. If you want more audience on your business page, create an offer that will entice them to click like on your page. Here’s an example:‘Click Like and get exclusive offers you won’t get anywhere else!’Note: use only one call to action per ad, otherwise you’ll confuse your audience, who don't know what you want them to do. Use words like click, visit, save, like, combined with a sense of urgency: limited time, now, instant.Set Your Target and BudgetOnce you’re in the Facebook ad dashboard, it’s quite easy to set up your ad. You’ll be asked who you want to reach with your ad. The more specific you are, the more successful your ad will be, so you need to know who your target audiences are. Facebook ads are usually pretty affordable. If you’re worried about spending too much, set a modest budget and carefully monitor results before you invest more.Assess ResultsFacebook has great monitoring tools. So keep tabs on how many people responded to your ad. They may not have made a purchase, which makes evaluating the ROI a bit tricky, but if you can assign a value to each action, you’ll have a sense of whether the investment was worth it or not.Facebook ads get you directly in front of the people you’re trying to sell to. They’re inexpensive and easy to modify as needed. Play around with them to see if they can help you increase revenues. For an in-depth understanding of Facebook ads, you could get in touch with our experts at sales@sundewsolutions.com or call us at +91-98367-81929.    

Six Ways Brands Can Explode Their Sales with YouTube

Businesses that are looking to build brand awareness, increase market reach and drive sales, should include YouTube into their marketing strategy. This video-sharing platform has more than one billion users who watch more than five billion videos. If you’re looking to hook people and get them engaged, there’s no better way to do that than with video. And certainly, YouTube is the best way to get video in front of an audience.So, if you aren’t using this tool, you’re missing out on your potential customers. If you think it’s intimidating to get started, read on the six most important tips to make optimal use of YouTube and see your brand grow.Do a competitive analysis The first step is to take a close look at the companies in your niche. What type of content are they sharing? If you have a similar target audience and marketing goal,  you can get a lot of information and insights by evaluating what their channel is doing. Check the comments of each video to get a sense of viewer reaction and engagement.Have a clear focus for your channelBefore you launch, have a clear idea of your channel’s focus and purpose. This will give your channel authority and help you devise a marketing strategy. Think through the vibe you want to create. Undoubtedly, this will include increasing awareness of your brand, so you want to create content that appeals to your potential customers also create interest in your product or service without being too assertive.Find your nicheTapping into a niche will eventually help you grow your brand. But determining this, in the beginning, can be tricky. What specific subject or area is your channel going to focus on? And who is the intended audience? All these need to be clearly defined.Also, take into account the demand for the subject you’re focused on. If no one is searching for it, your channel may get only a few hits. But if your niche is too broad, it’s harder to stand out and your content could be easily lost in the clutter.Create quality videosYouTube is a competitive space, and if your videos are mediocre, it doesn’t matter how awesome your content is -- no one will watch it. If you want to up the bet, here’s some equipment to consider investing in:-A high-quality camera which should record at least 1080p for quality videos.-An external microphone-Tripods to help you avoid unsteady footage that can make viewers feel uneasy.-Pictures and Video-editing softwareMake your videos searchable through keywordsAbout 70% of YouTube videos are found through browsing. This means you have to optimise your video’s title, description and tags with relevant keywords to make sure your videos come up in those searches. The title of your video tells viewers what it is all about, so make it catchy but closely aligned with the video’s content. Focus on showing the value of your video in a clear and concise way.Include multiple calls to actionThe more people engage with your video, the better your video’s ranking in search results. And, of course, you want them to click the link that will take them to your webpage -- where you hope they’ll become steady customers. That is why your channel and each of your videos should include multiple CTAs.Create your videos in a way that people will see the value in it and that will make them shareable. Build excitement by cross-promoting teasers on all social media platforms. Lastly, make sure that you’re using a decent thumbnail image for your video. This will help your video stand out and get more clicks. Select an image that works well on both desktop and mobile devices. A custom thumbnail grabs people’s attention and increases viewer engagement. For more details, you can get in touch with our experts at sales@sundewsolutions.com or call us at +91-98367-81929.   

6 Ways to Improve Landing Page Conversion Rates

Landing pages are an essential element of inbound marketing practices, having close association with conversions. If your landing pages are fully optimized and refined to improve every last element, then Companies can generate a significant number of leads.Whatever your business goals are, the purpose of landing pages remains unchanged and will do until the end of time - to convert. Ideally, you want every page on your website optimized for conversions, but landing pages need extra effort.Creating a landing page that can really convert, requires precise headlines, thoughtful offerings, and call to action. Your landing page deserves to be as close to perfect as possible, because often you've spent money on acquiring that traffic, be it through paid search or promoted posts. In order to quantify that investment, landing pages should be designed with a specific goal in mind to see some sort of a return.There's an art to creating high converting landing pages and even if you master that art you should try making these little improvements too. This will help your conversion rate climb. You don't even need to hit double figures to make this exercise a success - even a 2% improvement is likely to double the number of leads you're currently capturing.Here are six keys to boost your landing page conversions:Create a compelling openerEach sentence matters. But most importantly your opening sentence and closing sentence matter the most. Those are the ones you peg the reader with. Once you compose, read the first sentence of your landing page and analyze does it compel you to read on? If it doesn't, keep trying.Always deliver valueOnce a visitor lands on a page, the first thing they will notice is your headline and the Meta description. So grab the attention of your target audience with an irresistible copy and visual elements that will lure the reader in on the promise you made in your headline.Remove distractionsYour landing page is designed with one goal in mind. Anything that doesn't directly contribute to that goal is a distraction and should be avoided like pop-ups, flyovers, overly prominent share buttons, sidebars, etc.Mobile mattersYou already know the importance of optimizing your landing pages for mobile. The parallax background and autoplay video look might look good, while on display on a desktop. If it hinders the mobile experience, it has to be removed. The best landing pages are often the ones that are simple.Use directional cuesUsually, landing pages contain multiple elements including text, headers, photos, graphs, charts, and tables. To manage such elements effectively, you may also explore our guide on six tips to make a great dashboard UI for better design inspiration.. To make it clear where the reader's attention should turn next, use directional signifiers or even an image of a person pointing at the CTA. You'd be amazed how much directional cues can improve the flow and invite more readers to convert.Use awesome imagesPeople often browse web pages, but if there's an image that stands out, they'll be more inclined to slow down and stick around. So, you should abstain from using clichéd stock photography in favour of striking visuals.Whether your landing pages are performing exceptionally well, averagely, or poorly don't settle for what you've got. Keep on refining them, because for every percentage point your conversion rate jumps, your revenue jumps considerably more. Always optimize, test, refine, and repeat the process all over again. For more details, you can get in touch with our experts at sales@sundewsolutions.com or call us at +91-98367-81929.   

How to Create a User-Intent SEO Strategy

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products, and services.A key point here is to understand the intent behind a given keyword search. A user wants to find specific information, and search engines have advanced algorithms and large amounts of traffic they analyze to determine which results are the best matches for a keyword.In this article, we take a look at how to understand and categorize keywords based on intent to provide a solid foundation for your search engine optimization Understanding searcher intent secures a good chance for you to show up in front of people at the exact time they have a requirement. Unfortunately, commercial terms are highly competitive across the paid and organic search. For most businesses, there are other opportunities for branding and targeting customers higher in the marketing funnel. We just have to develop a greater understanding of the intent behind search keywords.The first step here is to understand the three categories of search queries:Navigational search queriesDo you ever type “Google.com” or “Facebook.com” into your browser? Or do you just type “Google” or “Facebook” directly into the address bar? This is a navigational query, a search performed with the intent of going directly to a specific website, or even a page on a site.Informational search queriesFrom a business perspective, we are looking to identify queries that relate to the product or service your company provides. Then develop content that answers these questions or provides information on certain topics. This will position you in front of your potential audience and build brand awareness.Commercial or transactional search queriesCommercial queries relate to the desired action that you would like a prospect to take. These keywords are all highly commercial in nature and therefore high-value. It is important not only to target these keywords but to ensure you focus on helping the visitor complete their goal once they arrive at your site.Ambiguous keywords and personalized resultsNot all keywords are crystal-clear in their categorization or intent. Take “software development” for example. If a user searches for “software development,” what exactly are they looking for?Some free tutorials? Development Company? The searcher may not be entirely sure and may simply be starting to investigate a topic.Where intent is not always clear, Google will typically show a page of results that cover a wide variety of potential answers. Mapping searcher intent to keywordsUnderstanding searcher intent allows you to build more strategic lists of keywords. This then helps us understand how to best target a given keyword and where that keyword fits into our overall SEO and strategy.Ad Words CPC and competitionAlso include Ad Words cost per click, Ad Words competition and keyword difficulty in your keyword spreadsheets to help you get a full picture with regard to the potential value of the keyword.How to clarify searcher intentSearcher intent is not always clear, and it is easy to classify keywords as commercial when in fact they may be more informational in nature. Your SEO campaign then becomes about promoting those content pieces to help build organic visibility.Content strategy and clarity of intentUnderstanding the intent behind the keywords you target simplifies the entire SEO process. Trying to rank content where the intent of your message is different from the intent of the search term is doomed to failure.Creating content that ranks well and converts users requires a crystal-clear understanding of what the searcher is looking for. Once you understand the intent, you can review the content that ranks and look for opportunities where you can improve the content that is already ranking. For more details, you can get in touch with our experts at sales@sundewsolutions.com or call us at +91-98367-81929.   

Six Tips to make a Great Dashboard UI

In the simplest term, a dashboard is a screen in your application that displays information. Usually, a dashboard offers the user an inclusive overview, with access to the most important data, functions and controls. In reality, a dashboard often becomes a sort of homepage, especially for daily users.Dashboards are often made on-the-fly with data being added simply to fill the white space. As per the requirement of every individual in the company, data are being prioritized and soon the dashboard becomes hard to read and cluttered with trivial information.Sun Dew Solutions discusses the steps that need to be taken care of while building a useful and actionable dashboard:•    An active dashboard shows useful information that a user can act upon, as well as makes the visual representation which is easy to understand.•    A dashboard can guide its users to comprehend, analyze, as well as present key insights.•    They’re easy to customize, not complex, and most importantly, are extremely spontaneous.•    Though there’s a limit on space, great dashboards have room for the most important data components and widgets without seeming too cluttered.Consistency is KeyOnce it comes to a dashboard, it’s imperative to remain consistent in terms of visual design. A unified design on all devices is what we are talking about. Most users own multiple devices that have varying screen sizes, such as smartphones, tablets, and desktops, and hence, it’s extremely important to ensure that the dashboard is consistent in terms of the way it looks and functions on each of these devices.Convey the Important Information FirstArranging Content is a major element of designing a dashboard but it is something that is achieved during the UX stage of dashboard design. However, it is only through visual design, that the most vital information can be conveyed to users in an appealing and usable manner.Avoid using complex chartsWe usually get very excited by the varieties of ideas of presenting data differently, which tend to make us go overboard. Charts are the primary data visualization tool for users and they should be simple, but fancy, complicated charts should be avoided.Pay Attention to the different iconsThe best dashboard designs include icons that users are accustomed to. For example, a trash can symbolize ‘delete’ and users can easily identify its function. Perhaps, Dashboards are used multiple times a day and are accessed for quick action. Therefore, familiar signifiers reduce the processing time and help to create great UI.Use the Right FontThe style and size of the font are equally important when it comes to UX and UI. When designing a dashboard, it is recommended to use a maximum of two font styles for cleaner UI design. You can do this by putting the most important insights in the largest font and possibly in a distinctive colour, and put the other information in smaller font size.Easy CustomizationWhile planning a dashboard never proceed for “one size fits all” approach. This is because firstly, we have multiple user roles with unpredictable needs and priorities; and secondly, designs should be scalable. It’s important to focus on empowering users with designs that they can adjust to fit their individual business needs.The above-said tips will surely help in creating a better dashboard UI design once you are aware of your users’ preferences. Also, it would help to tailor the designs according to the specific needs of your audience, which in turn will make them find the dashboard useful. For an in-depth understanding of a dashboard UX and UI, you could get in touch with our experts at sales@sundewsolutions.com or call us at +91-98367-81929.   

Why SaaS has become the Go-to Option to Build a Digital Ecosystem?

Software-as-a-service or SaaS, as it is known, is a cloud-based software model that allows for a licensing or a subscription model where users access their organization’s data from any device connected to the Internet.With more sectors gradually adopting technology into their systems to boost operational efficiency and to bring about a structure to their processes, SaaS capabilities are also being tested and pushed beyond our imagination. SaaS platforms are being designed to accommodate the increasing requirements of enterprises as they attempt to solve a new challenge every day. Businesses are transforming digitally, and SaaS solutions are helping in the process by creating an adaptable and flexible environment that is profitable to both the enterprise and the end consumer.Here’s why businesses should leverage this cutting-edge technology and drive toward excellence:Planned Outsourcing- At a time when businesses are required to address several business challenges and opportunities daily, it is sensible to assign a sizeable portion of the work to a vendor who specializes in developing a technology infrastructure that supports business operations without any hitch. This helps the company to focus on core business processes more efficiently, without having to worry about intricate IT requirements.Configurability and Cost-effectiveness- Due to the explosion of SaaS services within the last decade, it has now become convenient for businesses to choose a solution that can easily achieve specific industry goals within the apportioned budget and integrate the same with the existing digital system.SaaS solutions being customizable, also enables businesses and enterprises to add extra features that can be readily plugged into the current processes and focus on a “mobile-first approach”. Since SaaS are based on subscription models, businesses can dodge pricey commitments to on-premise software packages and hosting, and instead, opt for the pay-as-you-go (PAYG) model.Favorable Data Storage- In this era of big data, organizations of numerous verticals collect and store high volumes of information assets, in the form of numbers, text or images, and videos, for further processing. To put things into perspective many small and medium enterprises are making the switch to public cloud services provided by SaaS vendors who can effectively manage Big Data storage and computing.A report by Gartner forecasts the growth of the worldwide SaaS market at 17.8 percent in 2019, amounting to a sum total of $85.1 billion, as compared to $72.2 billion last year.Sustainability- The notion of sustainability is composed of three pillars: economic, environmental , and social—also known as profits, planet, and people. SaaS solutions in a similar way are cost-effective and empower businesses to be more goal-driven and productive; they conserve energy and resources that are otherwise futilely spent on organizing and managing an IT infrastructure setup.SaaS platforms have undoubtedly become a game changer in the last few years. Currently, several companies of different sizes and verticals are starting to see the potential in SaaS to make their business more profitable. By integrating an effective SaaS platform, user experience can be made more fluid and responsive, internal resources are being better managed, and the possibilities of business expansion are multifarious.

How Title Tags Optimization Can Help Your Website Get Better Traction?

It takes plenty of time and effort in getting your business seen for the people who matter the most. There are so many different components to consider when it comes to attracting your target audience. As title tags typically show up in the SERPs or when a post is shared on social media, it’s essential that a title tag should be impactful to make the user click on the link or post.In the past, Sun Dew Solutions have done a lot of correlation studies which shows a little alteration in title tag has resulted in a significant increase of CTAs in SERPs.So, let’s simplify what are Title Tags?Title tags are the HTML elements that are used to specify the theme of a webpage. Its primary job is to tell visitors and search engines in the most concise way what they can expect from the web page. Also, the web crawlers prioritize your page and its content through a ton of factors, with one very important SEO ranking metrics being the title tag. Let’s take a look at the best practices to ensure better traction to your website.Optimize the title tag on every web pageFor multiple web pages, it can be puzzling to come up with tags that are different from each other. That’s why mapping out your website and knowing where each page fits into the context of your subject matter is important. The title tag of a home page is going to be much different than a blog post or product page.Topical Relevance within the PageThe title tag is important for search engines and users to understand the topic of the page and the important keywords are evenly used in body copy, image alt, Meta description and URL, to rank the page organically in the search results. One should never ignore the content of the page when writing the title tag as it contributes to a higher bounce rate and also loses relevance to the topic of the page. You should always use words in the title tag that are also used in other parts of the web page to create a connection with the topic.Unique TagsUnique titles help search engines understand that your content is valued and drives higher click-through rates. While it may seem difficult to craft a unique title for every page when dealing with hundreds of such pages, modern CMS and code-based templates allow creating data-driven, unique titles for almost every page of your website.Don’t stuff keywords in your title tagRepeating or adding too many keywords in your title tag won’t improve your rankings. The search engines are focused on context – not on the frequency, and density of keywords. Choose words that are clear to the topic of the page and intent and stick with them in the title tag.Call to Action in SERPSearch engines typically display only the first 50–60 characters of a title tag. Hence, titles fewer than 60 characters are expected to have about 90 per cent display accuracy. Get your important message in there with concise and direct words to match the intent of the searcher to earn their click.The title tag is just one of many elements that are part of a detailed SEO plan. So make sure that they always have a foremost place in your SEO strategy. If you would like to know more about the optimization of title tags to get Better Traction for your website, feel free to reach out to our experts at sales@sundewsolutions.com or call us at +91-98367-81929. 

5 Tech Trends That Will Hit Every Retail Store By 2020

The explosive growth of online shopping and a shift in consumer preferences for finding better deals is often cited as a concern of physical retailers.  A consistent brand personality is likely on every retailer's wish list, but marketing tactics and methods vary greatly. Some retailers rely on discounts to increase sales or drive traffic to the website, while others implement playful strategies to win over loyal customers.Here's our list of trends that could continue to shape the retail marketing:The Internet of Things (IoT) will make shopping easier and more convenientSince The Internet of Things connects over 11 billion everyday products, like home speakers, TVs, and cars, to the internet, retailers can collect hoards of data that provides context about their customers’ product usage. This allows them to send relevant marketing messages to their customers throughout every phase of the buyer journey. These technologies pin down the location of a store and send you deals on the products and brands you liked online. Consumers will use Facebook bots to interact with brands for better purchase decisionsFacebook Messenger is one of the most popular and convenient channels for consumers to research and purchase retail merchandise today. 53% of consumers also prefer to shop with businesses they can directly contact on Facebook, so it's crucial for retailers to set up Messenger bots that can handle moderately sophisticated interactions, like welcome conversations and product discovery conversations to drive more sales.Leverage on cognitive computing to provide better, faster customer servicesBrands who implement cognitive computing into their customer support technology are able to assemble two-pronged customer service teams that help provide better, faster customer services. With the help of AI, cognitive computing is used to assist humans, understand natural language and accurately answer their queries.Use of augmented reality to market productsBy leveraging augmented reality, retailers have made it a lot easier for customers to engage with their brand, from picking up the right product to accelerating their sales of the company. Retailers are also coming up with augmented reality apps that can place fully rendered 3D models of their own products for the customers. Users can even save specific product designs for future references.Brands will sell user experiences at their stores, beyond productsMost people cherish user experiences over material possessions. By setting up special shops, retailers can pull customers into delightful, memorable experiences that make much more of an emotional impact than buying a product. These experiences also make for a compelling story that consumers will always remember and be more than happy to share with others.The retail industry will keep evolving at breakneck speed and these five trends will empower the retailers with the ongoing insights and skills to grow their retail stores in the coming years.

7 Ways to Use YouTube Marketing to Improve Your E-commerce Sales

In this competitive landscape, the key to success is creating high-quality content for the viewers. New forms of marketing are evolving, and the industry is diversifying across a plethora of other options available to the marketers to grow their audience and build a pipeline of interested prospective customers.The influence of video on e-commerce business is undeniable. An affirmative experience with a video ad increases brand association by 139% and purchase intent by 97%. If you haven’t experimented with video yet, then it’s the time. YouTube has become one of the largest search engines in the world. If you have spent time in search engine optimization (SEO), you should be giving some time to your video strategy, too. For businesses, understanding how to leverage YouTube marketing for e-commerce sales is key to building stronger brand visibility and driving higher conversionsLet’s look into the different ways to use YouTube Marketing to improve your e-commerce Sales:1. Use short video clipsVideo length matters, especially, when it comes to sharing on social media platforms. Usually, YouTube videos which are under two minutes in length get most views from the users. Instead of creating random videos, use precise content that targets your niche customers at different stages of the customer journey.2. Create a branded channelTo improve your e-commerce sales create videos of your product and services but never offer a direct pitch for sales. Videos look more professional when it comes from a verified account with your store name; it creates awareness of your brand.3. Be consistent with content productionFor YouTube marketing, it’s best to be committed for the long term. Create content strategically if you can post consistently, and then come up with a multi-pronged strategy to engage viewers.4. Use analytics to understand what worksYouTube offers profound insight into your video performance through analytics. Take full advantage of it. The data is comprehensive enough for you to know exactly what works and what doesn’t work.5. Use annotations to keep your audience engagedAnnotations are a YouTube feature that let you put text and links over your videos. Interactive footnotes can give you a boost in subscriptions.6. Advertise with AdWordsYou are able to advertise on three domains: as a pre-roll ad before the videos that people watch; as a banner ad when you’re browsing the web; or as a promoted video when people search for similar videos on YouTube.7. Promote your content across all platformsTreat your videos as you would do for a blog post, and propagate it through all your social media channels like Facebook, LinkedIn, Instagram, Twitter and you can also blog about the same.Incorporating a video into your e-commerce business strategy will make visitors stay on your website longer and increase the attention span, which will enhance the organic reach and grow your conversion rates.YouTube Marketing may cost you more time and money in the beginning, but it’s an investment that will easily pay off tenfold. By carefully placing these videos on social media and your website, you’re giving potential customers all the information possible in order to get them to purchase your offerings.

5 Reasons Why Customer Experience will dominate over Digital Strategy

In today’s industry of rapidly growing interfaces, customer experience (CX) has become progressively more important. Today's customers are smart, tech-savvy, time-starved and want their needs to be gratified instantly. With every move, people like to access the internet for numerous purposes; be that to shop, find information, book flights and so on. A critical part of that experience is the easiness with which one can find access, review or buy products and services. For businesses wanting to attract and convert, should focus on user experience which is vital to their success in generating revenue.When it comes to developing and executing modern digital marketing strategies, UX is often neglected. Studies show that 79% of users search for another site if the one they landed on does not live up to their expectations. Building a great online reputation and investing in customer experience is now the main focus of businesses; so we have put together a list of reasons why looking after the company’s customer experience is important.Improves customer satisfactionCustomer experience is the key to surpassing your customers’ expectations. Brands have to be accurate, reliable and provide the service they guaranteed. The opportunity lies in the ability to deliver what you promised and provide that extra care and support to your customers. A satisfied customer contributes more revenue than an unsatisfied customer. The main goal is to create a consistent CX across all touch points to exceed your and your customers’ standards. Turns new customers into loyal customersCreating an experience really impresses buyers and ensures that they will keep doing business with you in the future. There are multiple things that impact a brand’s reputation and above all the way it responds to complaints that reflects the credibility of the brand. Customer service is an important part of developing brand loyalty, and the way you respond to unhappy consumers will determine what they say about you later. If their issues are dealt with correctly, then chances are they will become your loyal customers.Increases customer advocacyWord-of-mouth is one of the most powerful tools a company can incorporate in their marketing strategies. These days’ people are now looking for third-party validation while making an online purchase. Thus customer advocacy plays a major role in creating amazing customer experiences and embodying the desire for your business to go above and beyond. Using user-generated content is an incredible way to engage customers, reinforce brand loyalty and endorse the brand to other potential consumers.Helps you stand out from the competitionIt is getting harder to distinguish a brand from other businesses as everyone is sharing the same content online. However, a company can achieve competitive advantage through great customer experience which is a perfect tool to help you stand out from your competitors. One of the best ways to do so is by being flawless, concise and accessible to your target audience. Embrace a customer-centric strategy, to engage a consumer who will become tomorrow’s brand advocates.Builds trust & creates a personalized experienceToday’s buyers want businesses to treat them as a unique individual, and know their personal preferences and purchase history. Hence, this data can be used to create highly targeted messages to match customers’ individual preferences, which results in a more personalized experience. Personalized content makes your customers feel special and by doing so, you have a better chance at building trust with them.Ideally, digital customer experience is all about a user-friendly website that cartels seamless navigation simplifying purchase journey, efficient customer support and mobile device compatibility. By combining these elements a business can embrace the new digital landscape, exceed customer expectations and improve the overall user experience. Businesses who effectively implement a customer experience strategy achieve greater customer satisfaction, less customer churn and increased revenues. 

How to turn a website into your Business Asset

Today more prospects and customers are accessing the Internet to educate themselves and learn more about your company, so your website plays a major role in it. Just having an online presence doesn’t suffice in the current scenario. In fact, many companies are now re-imagining their digital presence in a crisis to ensure business continuity and growth. You need to have a well-designed website which will serve as a valuable asset to your business for the longest time.A website is a brand’s most valuable sales and marketing asset, yet only a few businesses truly leverage its lead generation potential.So, without any further deferment, let’s look into how to get started transforming your website into a Business Asset:1.     Drive Your Visitors toward Your GoalsAlways keep in mind that you are trying to get your visitor to a specific goal on your website. So your website needs to look dynamic and run smoothly. Getting visitors to take an action requires a conversion-focused design with ample call to action (CTA) placed strategically throughout your website. Since some consumers will be curious, make sure your navigation is clear and accessible. Also ensure quick load times, since customers won’t have the patience to wait for your page to load.2.    Establish Trust and AuthorityYour customers may realize the value in what you’re saying only if you provide a concrete backup of your social engagements and third-party endorsements.  Social proof in the form of on-site reviews, testimonials and appropriate monitoring and engagement on third-party review sites, helps build trust as well. It affirms your customers that yours is a trustworthy brand.3.    Content Strategy to Attract ProspectsBy mapping out the questions your prospects ask and the problems that they face, you will identify opportunities for content that your organization can create in order to answer those questions or solve that problem. Your content strategy should revolve around providing value that sells. You’re not just crafting content to increase your number of website pages. Even though more pages will boost your SEO ranking, you need to factor in your customers. Those are the people that will be reading your content and will expand your reach. You won't be able to increase your blog or website traffic if your content strategy is not well planned or doesn’t align with your buyer’s journey.4.    Make the Most Important Things Easy to FindThis is where your navigation and links in places like the sidebar and footer comes into play. Companies need to ensure that the most important pages on their website are easy to locate. The key elements like contact page, product or service pages, or any other pages of primary importance in generating leads for your business need to be easily accessible. Don’t assume someone will go on searching. So, make it as easy for visitors to get in touch with you with CTA options wherever applicable.5.    Keep Your Website Search Engine FriendlyMaking a site Search Engine Friendly which means the search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for. The better the SEO tactics are integrated into the web design process, the more is the chance of indexation and ranking on the first page of the search results. To perform well in search engine listings, your most important content should be in HTML text format.Building a website is more than just flinging something with your contact information. It is essential to provide a unique user experience that performs well in search engines. Always improve and watch out for ways to make your website better, faster and more goal-focused. 

Five ways how Chatbots can offer better Customer Service

Chatbots are used everywhere nowadays be it in receiving orders or responding to queries. Most companies are leveraging chatbots for operation purposes to get better outcomes. Many big giants in the industry are referring to chatbots as the next big thing for data management and customer servicing.We are all aware of the buzz that chatbots have created in the business sphere. However, it is a computer program that is capable of initiating a real conversation via chat interface and has a wide range of applications for any type of business. Chatbots are equipped with AI, Machine Learning (ML) and Natural Language Processing have the knack to understand and process human language making it easier to solve human queries.Here’s how chatbots can enhance your customer’s experience:Instant customer service and supportWe are often put on hold while in the middle of a conversation with a customer service representative and this process requires patience and most importantly your customer’s valuable time. Luckily, a chatbot will help you solve this problem. Your customers will never have to wait as a chatbot will answer all your queries in a fraction of second. This allows customer service representatives to focus on more critical issues and leave a positive impact on the customer.Personal service and increased salesChatbot assists in making purchasing decisions, making recommendations based on customers’ preferences and searching for a product catalogue which proves helpful for the customer as well as increases profits for your business. For some reason, if a customer exits a site without making a purchase, the chatbot remembers the last conversation with the customer and makes recommendations accordingly.Access to a larger audienceChatbots allows businesses to access a wide range of audience as there are more than one billion active users who are using messengers or similar applications. It simply means that with just a single click, one can approach more than a billion users.Round the clock availabilityThe purpose of having a chatbot is that customers can initiate a conversation at any time as long as they are using a messenger application on which the chatbot is employed. This proves to be favourable as it can solve any basic issue by a customer during non-working hours.Chatbots can predictChatbot always recollects previously held conversations with a particular customer which benefits the company in predicting the targeted customer base while devising a strategy. The more you know your customer, the better your business will perform.Having a chatbot for your business makes it possible for you to understand your customer requirement which helps in initiating a series of questions. This also allows a business to know the preferences, likes and dislikes, etc. based on these data, an organization can plan the marketing strategy and approach to the target audience.