Global insights & knowledge from Sundew

9 Must-have Features in an E-commerce App Why do you need it for your Business?

If you’re considering a mobile app for your e-commerce business, you may want to take a look at some of the latest statistics. You should know whether investing in the new app will be profitable for your business in the long run before developing it. Before you launch your app, you have to be sure that your customers will find your app important enough to download and use e-commerce applicationsDo you need an e-commerce app? Why?A study asked mobile shoppers how often they shop through apps. Even if many use retail apps on their mobile devices, they do it infrequently. Over half, at 57%, use their apps once per month or less. Only 10% say they use their apps once per day or more. Quite a few consumers download and use retail apps only sporadically. Other customers interact through a mobile device by visiting your mobile site.In fact, people are much more likely to visit your website for almost any online shopping activity, except for redeeming gift cards and loyalty program points. When checking store hours or locations, 66% will visit your website, and 45% use your app. On the other hand, 50% visit your website, and 31% use your app to check reviews. Around 19% will use the e-commerce app and 12% will visit your site to use their gift card or loyalty points. If you plan to use app-based loyalty programs, you could find that developing your app is worth the cost.Types of businesses that need an e-commerce appRetail, Wholesale, and Online ShoppingOnline retailing, e-retailing, or wholesale refers to the transaction of goods and services through online stores from businesses to potential and regular customers. It is achieved through virtual shopping carts and e-catalogues. The applications of e-commerce in this sector are numerous.The shopping preferences of people have undergone a massive change in the last few years. “Go online” has become a motto for most businesses to succeed. Online shopping is comfortable, convenient, and cost-effective. The prosperity of several online shopping apps validates this.FinanceFinance and e-commerce are more connected today than ever. Banking sectors and the stock market use e-commerce significantly to carry out their operation seamlessly. Online banking provides provisions such as balance check, bill payment, money transfer, etc. Online stock trading enables people to carry out trading electronically by providing information about stocks including analysis, performance reports, charts, etc. through websites.AuctioningCollaborating auctions with the e-commerce sector takes the business to the next level where people can participate without any geographical boundaries. It leads to more participation, more negotiation, and helps to make auctions successful.MarketingOnline marketing activities such as pricing, product features, and building customer relationships can be strengthened using an e-commerce portal to provide users with an enhanced and customized shopping experience. Digital marketing strategies have become a promising way to promote businesses.E-bankingE-banking is an e-commerce application that has simplified time-consuming and complex banking processes. It enables bank users to carry out transactions easily online without having to wait in long queues. Every major bank has its own online application to provide virtual banking services to its customers.9 Must-have Features in an e-commerce appFirst, you need to define your e-commerce goals with utmost clarity. What type of eCommerce mobile app do you want to launch your business – Android or iOS? What is your product? Who is your target audience? Next, you have to set important steps regarding the right features for your eCommerce Mobile Application.Easy Registration ProcessIt can be an exhaustive one for your customers if they are confronted with pages and pages of information to fill in to register an e-commerce app. With everybody having a Social Media Account today, make sure it’s an easy registration process. You can enable signup and log in with two clicks at maximum to welcome your customers on board! Moreover, you can earn extra brownie points to explore their preferences through their Social Media Accounts!Multiple Payment OptionsImagine how a customer would think if he could not find his convenient payment option after dumping his stuff into the cart. You just lost a customer and many others who prefer the same payment option that your app does not feature. You have to open the doors to the most popular payment methods like credit cards, debit cards, net banking, and eWallets to ensure that you subtly push your customers toward using your app’s in-built wallet.Push NotificationsYour customers have their needs and wants, you have the supply to satisfy them, but how to bridge this communication gap? Push notification improves customer engagement because they keep customers informed of recommendations, discounts, sales, promotions, and offers. Thus, it offers you the ability to cross-sell and up-sell for better profits.Social Media IntegrationDon’t tell me that you do not want ALL the attention of your customers. Social media integration will ensure that your eCommerce mobile app is right in front of your customers while they chat on Facebook, Tweet on Twitter, or pin on Pinterest. This will also prompt them to share the seasonal discounts you offer on their social media accounts. User-generated content is the best way for word-of-mouth marketingComplete SynchronizationIf you have your eCommerce website and eCommerce mobile app, you can come up with a very exciting feature. It helps you reach your targeted audience fast and make their buying experience better. Speed up the process by getting our eCommerce mobile app synchronized with the website to save time, beat the competition, and increase your sales.Google AnalyticsOptimize the use of Google Analytics to check out how your potential customers are looking to be on your mobile app with the help of real-time data. Know which product of yours needs a different packaging, what offers can make an appealing combo, and which demography is resonating with your business with Google Analytics.Review & RatingEmpower your customers to rate and review your app and its features. The reviews will help you achieve a sense of realization about the products that you are offering to your customers.Wishlist ButtonIt happens many times that your customers would love to purchase the items but are running out of money at that very moment. They want to buy it, not now but definitely when they can afford it. Therein comes the importance of a wishlist as it helps your customers to save products they wish to buy later. In addition to that, you get a chance to know the preferences of your buyer and personalized offers!Easy CheckoutThe universal fact is that the customers hate to wait in the billing queue. You won’t let them wait with a virtual billing system for sure. To ensure that they do not abandon the cart, create a hassle-free checkout process. Help them save their address, e-wallet, and card details and get them faster through the payment gateways. Can you increase your sales by establishing your own e-commerce app?The bottom line is that e-commerce apps are the future of this digitally-driven world. Mobile application developers help your company to reap the benefits of the online retail business. Mobile eCommerce apps help brands know their customers better by staying closer to them with just a ‘finger tap’. As customers spend most of their time on mobile phones, ensure that your brand offers product details, and contact information, and motivates them to purchase.Smartphone owners are now increasingly using their devices to shop and search for products. The mobile app is also convenient and provides a personalized user experience that many customers now look for. The best thing? The mobile app encourages users to become returning customers rather than one-time shoppers.ConclusionWith its decade-long experience in e-commerce apps and software development for retail industries, we can be the perfect partner to consult and build an eCommerce mobile app for your business.  We can help you create scalable and robust e-commerce apps from scratch that expand your current business and skyrocket your sales. 

Developing a mobile app for business? Factors to look at, before doing so

Android and IOS applications serve nearly all purposes for consumers today. Businesses from all over the world are now bidding adieu to the offline promotion like printing advertisement, handing out leaflets, and billboards. If you foresee the massive benefit out of your business, you must set your footsteps into mobile apps.If you think business mobile apps are only for technology giants and major brands, you live many years back. More and more SMEs are realizing the effectiveness of having a dedicated mobile app to take their marketing strategy up a notch.What is Mobile Application DevelopmentMobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Like web application development, mobile application development has its roots in more traditional software development.Things to consider when developing a mobile applicationMarket ResearchMarket Research is always advisable before starting the app development process which will help you to understand your requirements, analyse the strengths and weaknesses of your competitors. Check the customer reviews that you receive and try to understand what your audience is expecting from you.Selecting the Right PlatformChoosing the right platform from Android to iOS is very important in the application development process alongside the UI to design it. This will impact the scope of adaptability of an application. Find out on which platform the app will be able to make the maximum impact and which one can provide your maximum security and flexibility.Prioritize your Target AudienceUser is king. If you develop an outstanding application with no user to use it, then the purpose of owning it will go in vain. You should know your target audience to aim at and understand the expectation and requirement of your target audience. It is essential that you understand what your customers want from you and their needs to align your application goals with their requirements for the success of your app. User Interface and User ExperienceNo matter how informative your content is, if your UI and UX is not able to influence your clients and your user does not like the UI and UX of your app, then it is bound to fail. The reason why top mobile application development companies spend a great deal of time from scratch in developing UI and UX.User Security and Privacy PolicyApp Security is one of the key factors that must be taken care of at the beginning of the development as you are collecting sensitive data from the users. You also need to put a privacy policy in place on what data you are collecting and how you will be using it. if your app is related to a monetary transaction, you must assure the user that none of the information will be misused and they will be protected from intrusion by any third party.Benefits of building a mobile app you must consider for getting success sooner or laterBranding and RecognitionA mobile app for your business is a true winner in two aspects, building a brand and its recognition. But you need to create an app that has features your customers need, while at the same time it should be well branded and tactfully designed.The more often you can get your potential customers involved with your app, the sooner they will be inclined to buy your products and avail of your services. In advertising, the term is labelled as “effective frequency” which suggests the more people hear or see your brand, the more it gets noticed.Boost Customer EngagementNo matter whether you are selling beauty products or providing internet services, your customers need a way to reach you. Having a one-on-one chat section (or help desk) feature on your app can make a difference to communicate with your customers.There are a few restaurant table booking apps going round in the market. They built their entire business model based on this principle. Instead of calling a restaurant for a table, you can book it in a hassle-free way in a few clicks on their platforms.Initiate your own Direct Marketing ChannelA dedicated mobile app for your business works as a convincing platform where the customers can get general information like user accounts, messengers, booking forms, search features, a news feed, and more.One of the greatest benefits of having a mobile app for your business is that you can provide buckets of information to your customers only through a single channel.  Through push notifications, you can also send special sales and promotional offers to them. Direct or indirect conversations with your customers are right at their fingertips.  Whenever it is needed, you can remind customers about our services and products and also initiate a direct interaction.Digitalize the loyalty programWhile talking about on-hand information, it is important to consider providing value to your customers. You have to think about digitalizing the loyalty program. Instead of the old point-collection card, you can initiate the process where the customers can collect the rewards via your company’s mobile app. What will you get as an outcome from this smartphone-based loyalty program? More downloads, more customers, and more engagement!Always be visible to the customersAccording to recent statistics, the millennials, and the zoomers spend more than 4 hours a day on their phones on average. A handful of applications may take up a total space, but each time users unlock, scroll, and scan their devices to open an app they need to access. Our mind unconsciously records every image and text when they are always visible. In that way, the well-designed app icon of your company may come across to the sight and mind of your customers.Foster Customer LoyaltyBuilding a mobile app for your company is the benchmark of customer loyalty. Billboards, flyers, coupons, roadside banners, billboards, email marketing - these advertising strategies are everywhere to create a long-lasting impact on the customer’s mind. With all the noise out there, it is important to build a sincere connection with the users as well as followers of your products and services. It's not like a mobile app can save a business overnight or a rocket science app to bring a huge amount of profit to the table within a couple of days. But a mobile app can be a way of staying connected to your customers. There is hardly any doubt that in this digitally-driven world, a mobile app is going to be a standard component of any business now or in the future. The choice you make today is going to set the foundation for the future of your business. If you need any assistance regarding the implementation of bespoke mobile app features from scratch. We are developing successful iOS and Android mobile app solutions that will drive your sales process.  

Top 6 landing page principles to follow to get more sales. Importance of post click landing page.

What is an e-commerce landing page?An e-commerce landing page is a miniature form of a web page that is designed specifically to persuade the visitors to take any action against an offer. Ecommerce landing pages primarily sell services and products. They're crafted by e-commerce businesses with the ultimate goal of selling a tangible, physical product.Why are landing pages important for eCommerce product pages? A landing page is a great way to improve your SEO, drive traffic, and build your brand. It is also considered to be an effective PPC strategy. Landing pages lead customers to a specific service, offerings, and products that encourage them to take action. Eventually, it drives conversions and builds the customer base.Created with the primary aim of converting potential customers, landing pages for e-commerce portals feature content that is clear, concise, and easy to understand. The most effective landing pages are the catalyst for generating more leads, boosting conversion rates, and complementing overall marketing efforts.What is a good landing page?The landing page should be designed keeping in mind the buyer persona. A landing page must deliver useful solutions to the pain points of your potential buyers. It must contain an engaging headline, striking colours, minimalistic layouts, and images. But the focus should be on a particular topic.The focus should be on conversionOf course, the visitors do not land on a landing page with a steady buying motive. Individuals can scroll down the page to learn about the handy app, check out the menu, and view testimonials to make the buying decision.So it’s essential to create a conversion-focused landing page to gain more traction from customers.Why do you need post-click landing pages?As most businesses have become more data-driven, post-click landing pages are more beneficial because of their ability to drive more conversions, generate more leads, and deliver higher ROI. In fact, according to a survey run by famous brands, the reason behind this is that every customer requires personalized attention and engagement to be persuaded to purchase. The best e-commerce post-click landing pages cater your services to individual customers through specialized offers and boost engagement and sales.The most desired post-click e-commerce landing page conversions focus on:Making a purchaseSubscribing to email updatesDownload free contentUpdate the subscribed serviceUpgrading to a higher level of serviceTop 6 Post-Click Landing Page Best Practices for E-Commerce Portal #1 Focus on Only One OfferThe e-commerce landing page should never let the visitors be confused with too many choices. Have you ever been to a restaurant where the menu is like a book? Reading a menu like that makes every choice sound good. Don’t you ask the server for an extra few minutes to choose the perfect meal? A landing page is different. If you don’t seek to engage your visitors and redirect them towards your goals in some way, the bounce rate will increase without a second thought.Similarly, if you leave your visitors with too many choices on your landing pages, they will fail to make a decision at all, and eventually bounce rate increases. Instead, make it clear to the visitors and provide them with a single choice to decide through decreasing bounce rates and increasing conversions.You should give them the hope that you have a viable solution to the problem they want to be solved. This assurance should look mighty enticing and must be powerful enough to lead them to click-to-buy.  #2 Simple Design and HeadlinesThis landing page is another with a simple design and one focus: to introduce, educate, and engage the visitor into making the ultimate choice to buy.As you can see, the best e-commerce landing pages don’t have cluttered layouts. Instead, you will see a lot of white space, simple headlines, sparse text, and incredible imagery that divert the attention of the visitors only to the offer. Try this one aspect of these e-commerce landing pages and you should definitely see a great conversion boost  #3 Place Multiple Call-to-Action ButtonsYour landing page should focus on a single offer. But that does not mean one call-to-action button will work. Many visitors will not get into the details at first glance and go to interact with the CTA above the page. They prefer to scroll down to explore more of the details of your offerings.While creating an e-commerce landing page, you must keep in mind that visitors may not be ready to purchase initially. They may make up their mind after going through the product details. With discounts on a single focus, an e-commerce landing page will also have to be designed for buyers who do not make a decision quickly. With more highlighted “Order Now” throughout the landing page, the visitors will be more likely to click the buttons and fill up the required information.This is the key to a successful e-commerce landing page-“Multiple CTAs for a single purpose”  #4 Eliminate Site NavigationThe post-click landing page is a standalone page from the e-commerce website, it shouldn’t include a navigation bar anywhere. Without CTAs, any additional links would only allow visitors to get diverted and click away with other things without bringing conversion to the table.By omitting navigation links and other distractions, e-commerce post-click landing pages focus 100% on the primary motto: Letting prospects engage with your brand. #5 Post Click Landing Page should be Conversion-FocusedE-commerce Product pages are usually optimized for SEO as one of their main goals is attracting organic traffic. Similarly, you will think Post-click landing pages must also be optimized for SEO. However, it’s not always necessary. Rather than organic, post-click landing pages are ad focused. So even though post-click landing pages can be created SEO-friendly to rank higher on SERPs and gain more traffic from search users, they should be primarily focused on conversion.  #6 Optimize the Landing pages for mobile Millennials and Gen-Z are most of the time on their phones. They do most of their shopping from mobile devices. So, having a mobile-responsive pre-carte e-commerce landing page is an essential and wise step towards conversion. Format images and videos properly to sleekly fit on the device, create vertically aligned pages and forms, and include finger-friendly buttons.Optimize your post-click landing page elements for mobiles, allowing users to comfortably access your content. Thus, it will also serve as an ideal user experience and a better chance at conversions. Landing pages have proven benefits, especially to convert the traffic into leads. To do this, you first need a stunningly crafted landing page filled with informative content that drives visitors to tap the C-T-As. Our award-winning design team is versed in creating head-turning landing pages that will be catalysts for conversion. For further details, reach out to us. Ready to stand out amidst competition? We are just a message or call away!   

Static vs dynamic website? Pros and cons, detailed Comparisons

A website is a backbone and one of the primary pillars of any online business. When you are choosing a website for your business, make sure it is robust and scalable to reconstruct and grow your business. Though there are certain parameters to categorize a website, it can be mainly classified based on the functions they perform and the nature of development: A dynamic site and a static website.What is a static website?A static website is developed in CSS and HTML languages. It comprises a series of coded files that are created to represent different physical pages on the site. These websites are easy and quick to develop. A static website looks much like an online brochure with forms and hyperlinks which enable its potential customers to view different pages on the screen. The pages on a static website once created will remain static and cannot be updated without coding skills. That is, if the business owner wants to update certain information on the static website, he must hire a versed developer to perform the needful.What Is a Dynamic Website?On the other hand, a dynamic website is developed using certain advanced server technologies like PHP, JavaScript, or ASP to build more dynamic web pages that are interactive in nature and dynamic according to time, geography, and user type. We can connect dynamic websites to a large database to pull information. This helps in creating a more user-driven page consisting of informative content that changes as the user wants according to the user’s commands.Pros and cons of a static websiteProsTime-savingOne of the greatest advantages of a static website is its quick development time. It is faster to develop a static website than a dynamic one.Cost-EffectiveUnlike a dynamic website, a static website is quite cheap to develop. So startups can certainly find this option better on a shoestring budget. For static websites, you can get dedicated servers at a cheaper price.Easy IndexingSearch engines including Google can easily index it as it is just a series of coded HTML or CSS files.Fast TransferringAs a Static website does not boast of complex structures like the dynamic one, it can easily be transferred from server to client without lengthy processing time.ConsLimited FunctionalityA static website does not offer the truckload of functionalities that a dynamic website can. Besides adding images, text, videos, and hyperlinks to the content, a static website cannot perform any other specific functions.Difficulty in changing and updating informationIt is time-taking and complicated to change and update the content on a static website.  A technical expert will be required to complete the task as all HTML files need to be changed individually even to make the slightest changes to the web pages.No Apt for the long runAny online business needs to make a number of changes and updates to be in sync with the latest information. On a static website, one needs to change each file again and again in order to make those changes live. Pros and Cons of a Dynamic WebsiteProsEasy to UpdateThe primary advantage of a dynamic website is its easy-updating feature enabling quick updates according to the requirements of the business owner. Unlike the Static website, analytical research is not needed to change the dynamic website.InteractiveDynamic websites are interactive and respond instantly to the users and change according to their behavior.Quick ResponsivenessIn contrast to the static website, a dynamic website is preferred by the users for its responsiveness. It can be quickly updated to various screen sizes which were impossible with a static one.Sleek NavigationA dynamic website offers sleek navigation and lets the user move around and transition from one page to the other without any problem.ConsExpensiveCompared to the static websites, dynamic websites cost more for both hosting and development. However, it does not cost additional charges for any updates or changes.Slow ProcessingAs a dynamic website is suitable to perform different functions with complex technology, this results in it becoming slower to load and process.Conclusion The resourcefulness and the utility of both the static and dynamic websites depend on specific purposes and needs. Where startups might prefer the ease and simplicity of a static website, many business owners might go with the rich functionality and intuitiveness of dynamic websites. Though dynamic website costs are high, it is a better approach to website development. It would be a one-time investment and would be beneficial to scale any online business. 

What is UI UX design? Why is it needed to increase User Engagement?

UI and UX design are two of the most often conflated terms in web and app design. They are understandably so as we usually place these two terms together, UI/UX design, and they seem to be describing the same thing from the surface.What is UI Design?The “UI” in UI design stands for “user interface.” The user interface is the graphical layout of an application which includes the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations, and every single micro-interaction. Any sort of visual element, interaction, or animation must all be designed.UI designers blend the technicalities with the aesthetics to make sure the application’s interface looks visually stimulating that matches the purpose and personality of the app. What is UX Design?“UX” stands for “user experience.” which is determined by the way they interact with the user interface elements that the UI designers have created.There’s also a certain amount of iterative analysis involved in UX design. UX designers create wireframe rendering of their interface interactions and integrate this into their designs. Hence, UX designers should have a holistic understanding of how visitors prefer to interact with their applications.UI vs. UX Design: Harmonizing two different disciplines to increase User EngagementThough UI and UX design deal with different aspects of web designing, they are integral to each other’s success. A stunning design can also be hard to navigate if it makes the interface clunky.  On the other hand, a brilliant, user experience can make the application unpleasant and visually awful by bad visual interface design.  Both UI UX design processes need to be flawlessly implemented to create an excellent user interface/experience. And when those stars align the results can be astounding.  Things to look for before hiring the best UI UX Design AgencySelecting a UI/UX design agency for the first time can be a bit tricky. Depending on your business goals and budget, you must take the right decision of hiring a design agency that strives to offer a game-changing design.Consider some crucial questions before you zero in on a UI UX Design Agency to avail of edgy UI UX design servicesWhat design process does the UI/UX design company focus on?UX design mainly constitutes a process innovation. Instead of just drawing fancy screens, most design teams have their own way of discovering user needs, prototyping, usability testing, and working with UI UX developers.  When they talk about their design process, you will feel they know what they are talking about. However, keep in mind how every product differs from every other. As every company has a distinctive range of products, the designers ought to take on a customized approach to portray the product story through UI/ UX design. Hence, make sure they don’t place a general UX process in place.Do they have dedicated UX researchers?User experience design can yield profitable business results than plain old visual or graphic design. That can happen because UX designers really care a lot about your customers. When you hire a UI UX design company, you don’t just want a website or a mobile UI UX design. You want them to figure out what website or app people will love to use. You want them to create something your target group will find easy to use, a product they will fall in love with. When you collaborate with the best UI UX design companies in India, they will bring you new customer insights every week. Do they provide world-class designs that are bankable enough? Quality of work is highly essential. Examine patterns like are the spacings, sizes correct and information properly presented and if their navigation is easy to follow. UX design, in the end, is all about improving the metrics and not how pretty the interface looks. The users should report high user experience metrics and they should have a pleasant time using your product.Do they brainstorm to have a complete understanding of your project?It is a good sign if a UI UX design agency wants to have a detailed understanding of your projects. Multiple brainstorming sessions are beneficial to have a detailed discussion. Analytical research and in-depth study help to ideate different ideas. It provokes interest and proves that the company wants to have a comprehensive understanding of the goals of the project before they start. If you want to know more please reach out to us – we are happy to help!A great combination of UI/UX design proves fruitful for the companies as it helps the prospects in taking their buying decision which leads to a sale.If you need a bespoke website designing with a smooth UI & UX experience, feel free to consult with us.Ready to stand out amidst competition?? We are just a message or call away!Email us or talk to us at +91-98367-81929.

How Voice Search Feature Is Transforming E-Commerce Business

Throughout the last decade, businesses have gone through a rollercoaster, especially in marketing or selling the products or services. The e-commerce sector has experienced a complete change from the way it used to operate earlier. From offline marketing, it entered straight onto the screen of the computer a few years back.  As voice-controlled search is considered to be the next big thing in modern-day business. Online businesses are on the verge of stepping into the voice search-optimized world to make the customer’s life simpler.Simplifying the online shopping process for different targeted customersDevices like Google Assistant, Alexa, Siri, Bixby, and Cortona have already simplified our daily lives. This is an effective way to meet the needs of the lazy, busy, as well as non-tech-savvy customers. People often feel lazy to type a long phrase or cannot find the correct words to let the Search Engine know exactly what is required. Voice search is a great alternative for this target audience. Whereas, for the busy customers it takes less time to speak out the requirements than to type a long sentence in the search bar.  In the case of the technophobic customers, voice search is an easier option than landing on the search bar of the browser, typing the requirements, and clicking on the correct and reliable sites for shopping. According to recent research, 72% of people use voice-activated speakers daily to book a cab, play songs, find products of their choice in e-commerce trade, and to call a friend or send a text.In this blog, we will focus more on how the voice search feature has become a game-changer for the e-commerce industry and how can businesses utilize it to earn the maximum benefits.Voice Search is intelligent to feel the impulse of the customersVoice search features are the extension of AI and the algorithm of machine learning is smart enough to detect and follow up the habits and needs of the users. When it understands that you need microwave-safe bowls after buying the micro-oven last week, it will automatically suggest to you while shopping online to add some containers to the cart.This mode of shopping is changing the dimensions of customer relationship management and helping the marketers target the customers based on their inclinations. Besides, the data collected through this advanced AI feature also helps brands learn more about the impulses of their customers and brainstorm their marketing strategy.Voice Search is currently a more convenient form of searchVoice search is undoubtedly quicker and simpler compared to typing. Any person types at a speed of about 28 to 33 words per minute on average. But voice search features enable it to process an average of about 90 words per minute. This makes voice search features faster to fetch your desired products out of the huge assortment of the market instantly and easily. Instead of using your hands and typing on a keypad or screen, voice search lets you convey what you exactly require and display the results quickly.  Voice search is widely regarded to be more convenient to conduct than any other form of search.Optimized content for voice search is a real challengeWith the induction of the voice search feature, digital marketing strategies are also evolving alongside the progress of the new technology. Brands need to focus on different marketing aspects to change which are new:Voice search naturally relies on the colloquial language. If your target market comprises many countries following different languages and dialects, then it would be a real challenge for the marketers to reach out to their target audience speaking a completely different language. To make this transition smoother, here are some practical hacks for optimizing your site for voice search that every business can implementMarketing will be based more on impulsive search terms and the customer’s existing relationship with the product. Optimizing the content with the keywords of different languages will be indeed an adventurous task for the marketing team.The future of E-commerce in the voice-search shopping scenarioThe user base of voice search is constantly growing and expanding. Grocery shopping has already registered a rate of more than 20-22% of voice-based orders. Hence, marketing should take a turn away from the conventional methods where products will not just be displayed, but also the description can be heard. Some giant E-commerce platforms have already started optimizing their portals to get ready for the transition.A study by Gartner also assumes that around 25-30% of online searches by 2021, won’t use screens to get answers for their queries which would be an industry-changing scenario. However, Artificial Intelligence is yet to take over internet browsing and online shopping entirely, and voice search is just the beginning.If you want to know more please reach out to us – we are happy to help!Email us or talk to us at +91-98367-81929.

How Search Engine Optimization will help your business get organic traffic

You absolutely hate the idea of your potential customers who are in need of the services you offer but land up on your competitor’s website instead of yours! Right? Your challenge is to reach your prospects whenever they are in pursuit of operations and be the first option to come up in their search results.Organic search drives 51% of all web traffic and 40% of revenueHowever, you need not be dependent only on costly pay-per-click and mindless search engine optimization (SEO) to achieve your goals. There are plenty of strategies that can elevate your website’s ranking in the Search Engine Result Pages (SERP) at no cost, except for your dedication.Optimize for your visitors to get traffic; Not for Search Engines Alone!In the marketing world, “Content is King”! And “Customers are God”! Not only customers, but readers, visitors, and the prospects are also Gods when it comes to getting organic traffic. Therefore, optimizing your website content for your potential buyers will automatically send a green signal to the search engine. For that, having a clear buyer’s persona is of foremost importance to know whom to address in your content. Think about their pain points, the exact search terms they use in search bars, understand the buyer’s journey, and try to figure out how they will be convinced to pay for a service. An excellent starting point is through quality educational content that taps into the main issues of your personas and resonates with your prospects will automatically enrich your SEO. So, instead of pleasing only search engines please your customers. The search engines will surely get impressed with your endeavors!A well-known graphic designing platform is able to boost traffic by prioritizing customers’ needs and providing them with what they really want. They increased the web traffic nearby 225% in about 60 days by following this philosophy. They depend much on BuzzSumo or Quora to find topical ideas for the current problems their prospects are facing. As a result, their organic traffic tripled just within 60 daysFocus on Meta ingredients of your optimized Web page to be easily identified by Search Engine CrawlersNever judge a book by its cover!  But we can assume what the book is about by reading the preface. Don’t we? Similarly, when you are publishing content on a web page or a blog post, you must put a 1-2-liner synopsis to tell the Search engine crawlers exactly what you are talking about.The URL, Meta Title, and Meta descriptions- are the three primary ingredients for a web page or blog post optimization.You can use various SEO tools to ace these crucial on-page SEO factors. Nowadays, it’s not enough to install a plugin; you have to put the URL, Meta Title, and Meta description for each page differently. Make your Meta titles and Meta descriptions more SEO-friendly. Include the target keyword in the Meta title to make it engaging. For Meta description, a call-to-action sentence is a must with the inclusion of the exact keyword phrase that matches the search intent of the visitors.Grab the New keyword opportunities with the incorporation of new product featuresWith the inclusion of new product features or services, new keyword opportunities also open up. Build these keyword opportunities into keyword strategy and start producing content based on them.Are you thinking about how to find these? Start aiming at ‘low-hanging fruit’; keywords that have high search volume yet low competition rate. Plug your site to a reliable keyword tool to pull these low-hanging fruits or the new related keyword opportunities that your site has still not covered.Based on the organic search and past performance of your site, filter out some keywords that you can rank forResearch on the search intents of that keyword by Googling them for what kind of content is ranking in the search result page.A trustworthy SEO SaaS software provider Deleted 49% of their old posts and replaced them with new quality content to increase traffic. Their SEO experts realized that nearly half of all the old blog posts were getting a grand total of zero visitors each month. Their initial strategy was “out with the old”. After that, they revamped their strategy—“in with the new.” Besides, they cut down their posting frequency in half, and invested more time in quality.Long-tail keywords to bring quality traffic and high conversion rateYour job is not to feature the popular keywords in your industry. Your task is to incorporate those keywords specific to your product or services. Your blog post or web page needs to target the audience who wants specific information and needs a particular subject. For example, this particular blog is targeting those visitors or potentials who are looking for some strategies to increase their organic traffic. Long-tail keywords are relevant and very specific to a particular niche. Hence, it has comparatively lower search volume as well as lower competition than short-tail ones.SEO blogging strategy: Making User-centric content for your blogIt is one of the most effective ways to boost your organic traffic regularly. However, it takes a little longer to show the outcome than paid search ads.  A comprehensive SEO blogging strategy will help your blog gain organic traction. Once you have a list of target keywords, categorize them by volume, buyer persona, or even pain point. This guarantees that your content stays user-centric.Over the course of six years, a very handy social media management software company grew its monthly blog audience to 1.5 million. They did an analytical study on Keyword research, Content auditing, Capitalizing on trending topics, and Headline testing to get web traffic to 1.5 million monthly sessions. While evaluating their past content to find out what was resonating with their audience, they uncovered that their target audience enjoyed their educational blog posts the most. As they discovered the best performance blogs, they started more work on educational blogs and replicating that success.A B2B snack delivery service provider has seen a 59% increase in their site’s homepage traffic from blogging! With intensive keyword research, they analyzed that only around 20 people per month were searching for the most relevant term in their industry they wanted to rank for: “Wellness program ideas,” and “healthy office snack ideas”. They incorporated these search terms in their content and also reached out to their bloggers and customers to generate more ideas on these two search topics. People were happy to feature their idea on their web pages and blog posts. Not only the best content, but they also took a systematic approach to build reliable backlinks fast. These resulted in a 59.2% increase in homepage traffic and above10, 000 blog views per month.Do you also want to secure your rank in the SERP to get organic traffic? Email us or talk to us at +91-98367-81929.

How to Use Social Media to Promote Your Business Post COVID 19

Due to the onset of the global pandemic, our daily routines got affected overnight. Most of our work lives shifted to online mode. In this time of social distancing, more and more working professionals from all genres are seeking information from online content, rendering social media as one of the most important tools for connection and communication. As businesses continue adapting to digital-first models, exploring e-commerce solutions in the COVID-19 world can also provide valuable insights into how industries reshaped themselves during this period. While operating business from a distance, staying connected is of foremost importance, to stay virtually in touch with the clients, and your audience.The coronavirus outbreak has resulted in an increase of almost 40% of media consumption on Facebook, Instagram, and WhatsApp.While navigating social media during this Global pandemic, the most popular circulating question is, “What should we post on social media right now?”With so much uncertainty during the world-wide crisis, consumers are looking for more answers than ever. They are looking for relevant and helpful answers from trustworthy brands. Hence, now brands should build trust by creating content to meet the answers to their consumer's questions. Start conversations to get conversion laterYour followers and the target audience are spending more time on social media now. Hence, it is a golden opportunity for you to build relationships with your customers and induce brand trust among them. You have to accept the fact that now consumers have limited their expenses only to essentials. Therefore, if your brand does not deal with essential items, then expecting steady conversion is unfair. Rather start conversations with them in the Inbox and make connections. In social isolation, people are craving for human interaction.Acknowledge the crisis and adjust your social media calendar accordinglyAn ignorant tone in your social media posts and pretensions of ‘All is well’ will sound inauthentic. Let your followers know that your brand is also acknowledging the new normal. Many businesses have already planned the Social media calendar for 2020 and started canceling and revamping their strategies once the Coronavirus hit the industries.Many Gyms that typically promoted sign-ups for their gym memberships on social media have changed their strategy and now they are focusing more on free offers on daily workout tips for their online followers. During this ongoing crisis, these promotional posts help build trust among their present and future Gym members.Many business owners are playing safe by simply stating their concern about their employees and they are promoting the sales on social sites to help their employees keep their jobs.The epic rise of video and live-streamingMultimedia content tends to generate more public interest and get relevant traffic in the forms of more views, likes, and shares than other forms of content. Even 80% of the online shoppers rely upon videos to research about a product before placing them in the cart. Hence, if you want to engage with your audience and get into their heads, you cannot ignore incorporating more videos in your social media marketing strategy. Depending on your niche, a short 2 minutes DIY-style video may work as a trump card to connect with your target audience.“This is not the season to be quiet; this is a season to communicate”- Jenna Kutcher, an Instagram expert.In self-isolation, many individuals in the United States and Europe are seeking home entertainment that results in the increased popularity of video streaming. Instagram and Facebook live use has doubled up in the pandemic. You can also try out the live-streaming trend by going live on Facebook and Instagram.  For instance, you can hold a live Q&A session for real-time interaction with your customers. A physician from the New York Emergency room reached out to a Facebook group of 20,000 colleagues asking advice on how to tackle the COVID-19 outbreak.In another instance, the social media team of An American multinational manufacturer and marketer of branded consumer foods is using a live video session to interview their vice president of consumer insights on consumer behavior in this outbreak.One of the world’s largest Pizza chains took this live video streaming to another height when they organized a recruitment session,' We're Hiring' on Zoom. Their franchises were urging people who lost their job due to worldwide lockdown, to apply for work with the chain. Their advertisement team uses all these Zoom footage in creating a legit commercial to prove to the consumers that they are always there for them in the crisis. Influential User Generated Content (UGC)According to a recent survey, around 84% of consumers think user-generated content is more convincing than brand content. The buyers always check the reviews posted by the users before buying any product. When an unpaid contributor creates, promotes, and shares the brand’s content like website pages, images, corporate blogs, testimonials, and social media posts, then we can label the content as UGC.  For example, a famous online furniture store has started an Instagram UGC campaign where the customers post their home setups which they have bought online from them using their brand hashtags. That furniture store reposted those UGC attaching a link so that users can buy those same items showcased in a real customer’s home.Show compassion in your promotional postSocial media marketing always needs to align with current affairs and global scenarios. As COVID 19 is turning everyone’s life topsy-turvy in different ways, remember to show compassion and empathy to your followers.So, the question is, “How to communicate empathy as well as promote your business in this sensitive time?Do not mention the pandemic explicitly in all your posts. That would be very depressing. Rather, consider the tone in the caption and the content you are sharing in social media.A famous fashion brand is uploading photos of their products with matching masks to integrate the ongoing situation. They post it with a caption that reflects both fashion and safety. Online retail stores, which stick to the captions like “Don’t miss out”, and “Grab the last chance”, are now skipping hackneyed captions of their last day sale or end of season sale. They now share more important information (discount codes) and messages (stay-at-home essentials) while promoting their products.Spread a sense of hope in your social posts & Support the communityUnited we stand to defeat the vulnerable condition! Come together to extend your support to the front line workers and the daily bread earners. Post some motivational content for them whose contribution is indispensable to control the pandemic.Earlier this month, a renowned soft drink company devoted its entire twitter feed to the needy.  They decided to conduct promotional activities and highlight the non-profit partners in their Twitter feed.The need of the customers is constantly evolving. Only zeroing on innovative & creative content for social media posts will not help always to get connected with your audience. Social media marketing must meet both ends like revamping content creation to boost online businesses as well as meeting your target customer’s requirements with distributing effective and engaging content. You need to identify what motivates your customers to promote your brand’s content and how you can convince and engage with them to post user-generated content.What are the other social media marketing trends you follow during  COVID 19 pandemic? Share your views with the Sun Dew Solutions team. If you are looking for a more comprehensive social media marketing strategy customized to your specific need, feel free toEmail us or talk to us at +91-98367-81929. 

Top Strategies to take your SaaS Business Towards Success in the Covid 19 World

The SaaS industry revenue has accelerated from $5.55 billion in 2008 to over $148 billion in 2020. November 2019, forecast stated that worldwide public cloud revenue would grow 17-18% across 2020. Due to ‘the scalability of the subscription-based software’ SAAS business is projected to keep flourishing over the years.Now, due to the catastrophic spread of COVID-19, on-demand delivery, virtual work, and telemedicine have been catapulted forward. Are you a SaaS investor or an exec? Then naturally a question that always jumps to your mind is, “Will the future of SaaS change due to this crisis?” If yes, then, “what are those changes”?Some of you would say, “SaaS and Cloud were already the FUTURE”. However according to thousands of SaaS CEOs, though most of the SaaS business has adopted the future product model, they still follow the internal practices of the past.During the pandemic, clients are questioning the real need of your service. Now customer retention is no less important than customer acquisition. They are existential! On a positive note, cloud usage is soaring right now as the companies are turning to the cloud and facilitating technologies to fuel the shift to remote work. Within the volatile ambiance of the pandemic and amidst the questions like, “Do we really need it?” Or “What happens if we need to shut it down?” We will highlight some trends and strategies going on in SaaS currently and how they might prove beneficial to hold onto the customers, post-crisis, and beyond.SaaS collaboration tools are in huge demand as remote working has become the ‘new normal’!An American Multinational Tech Giant explained that there is almost an 8x rise of their daily active users during the worldwide lockdown. The collaboration platform used for video has seen a huge surge in worldwide demand. The video conferencing apps are also experiencing unprecedented growth with the quadrupling of the new users. These apps come in handy not only for businesses that implement remote work tools but also for educational institutes offering online classes, and users in quarantine turning it on for video chats with family and friends.While there are clear concerns about the impact of coronavirus on the world economy, including in the tech sector, there is a significant spike of investment in SaaS. It not only allows mission-critical business operations but also helps facilitate a transition to the digital workplace in the post-pandemic 'new normal'.No code and Low code SaaS Platforms have emerged for the non-technical staff as Enterprises focus on building more Software RapidlyThe enterprises are planning to adopt no-code or low-code tools as they are zeroing in on new ways to build more user-friendly software at a quick pace. Along with the developers, the non-technical staff also need to invest their time in it with the ultimate goal of bringing business. There are a large number of mid-size and small-sized businesses that are already in the midst of working out how to operate a business in the low-code platform space to win the next ‘cloud war’.  Recently, designers are turning their heads to a new website builder that allows them to create responsive websites without implementing codes. It is a SaaS platform that includes hosting. This SaaS platform provides flexibility to the users to customize anything thus proving to be a powerful solution in building websites. It also comes with a flexible CMS that allows users to manage, and define the structure and style of their content.A spreadsheet-database hybrid platform as well as a management app gives you the functionality of a database. With powerful sorting, grouping, and filtering it gives the freedom to arrange the work in your way. With the UI of a spreadsheet, without code customization features, drag and drop file upload, this all-in-one, the simple-to-use platform is one of the best in building database-focused internal tools.  Cloud integration has become a priority to integrate applicationsAccording to a recent survey, over 76% of large and midsize organizations will adopt a hybrid IT strategy or a multi-cloud by 2021. Because of it, they will have to deal with the challenges of decentralization. When you will optimize business processes or get real-time access to data across various systems, you will face decentralization for integrating applications. In response to this, cloud integration has been considered as a priority for solution architects. Let’s check out different strategies to create a seamless integration between cloud-hosted and SaaS applications:Integration platform as a service (iPaaS)Integration platform softwareSaaS vendor out-of-the-box integrationsFunction platform as a service (fPaaS)Custom code for integration needsSaaS vendors are offering integrations to enhance Business efficiency and provide a holistic destinationWhen teams have access to seamless communication, they will be better responsive to change aligned with the organization’s goals and strategy. During the lockdown, many companies use different software to operate different aspects of their business. This leads to slower communication as accessing, processing, and integrating data becomes more challenging. Eventually, business efficiency suffers from using too many SaaS applications. As a solution, SaaS vendors are now offering integration either equipping their own software or by third-party APIs with integration capabilities.A proprietary business communication platform, Slack is now at the forefront of revamping to integrate with other vendors. Most recently they launched a new app to integrate the video and voice calling features within a tech giant team into their platform. They have also announced integration with Cisco Jabber, Zoom, Dialpad, and RingCentral. This move empowers the Slack users to dial numbers on these VoIP providers from the Slack interface.  Enabling Offline Access Due to Enterprise MobilityEarlier, offline access was often overlooked. But in the current isolated world, and the new policy and necessity for the businesses to offer remote working options to exist in the War-like state, you never want to mess it up with disabling offline access. Will you want your clients to suffer because of your service downtime? No. Never!However, research shows that unplanned downtime costs businesses between $1.30 and $2.6 billion every year.As enterprise mobility is growing, you must let your customers enjoy offline access in the following ways:Information added offline must be stored locally. Sync them as soon as an online connection is establishedThe Offline mode should be the default. When a connection is available, you can include an automated update function for syncingOffer an export feature that allows users to download important files in the downtimeEven while offline, users should be able to edit or delete informationThe future of SaaS is already here, it’s just not evenly distributed.Embracing SaaS-centric practices can help your business overcome these challenges. SaaS implementation leads to customer success which implies not only sales but also means a positive interaction between your service and your customer. Earlier, a minority of SaaS companies had prioritized the future of customer-centricity. Post-pandemic, every SaaS company will embrace the future to exist in day-to-day business.During these uncertain times, consult us to take your SaaS business into the future! Email us or talk to us at +91-98367-81929

Generating ROI How can your website maximize Return on Investment?

In the commercial world, any investment you make should generate some sort of positive return. Investing on your new website is no way different! In an age, when everything is shifting online, your website is one of the assets to pave the way for success and drive visitors. Unfortunately, people sometimes go for cheap and age-old features for their business website due to budget constraints and end up deteriorating the business ROI. Focus on suitable design elements, functionalities, and optimized content make your online marketing fruitful, and finally, increase sales.  So, how will you generate more ROI? What measures do you need to take? Let’s delve deep into how you can drive ROI for your websiteDrawing new visitors: Bet on SEO and updated content strategyA website with a scalable and robust design should draw new visitors. With more marketing reach in the form of Search engine optimization and updated content strategy, your website can increase the number of people landing on your website. Marketing campaigns and social media promotions also result in a spike in new visitors.An online retailer of consumer electronics and hand-held devices earns 172% ROI and increases 10% of the company’s site traffic. The mobile device accessory provider in the United States publishes 25 to 35 posts each week targeting their tech-savvy audience. They produce content that is shareable, trending, and also promotes its product range. Using news articles, entertaining content, how-to’s, promotional content, and also social media to promote their posts, they achieved the following milestone. 173% ROI increase through the blogsTheir Blog draws 12% of the site traffic60% of blog traffic generated from new visitorsExisting Customer Retention: Resource Library is valuable to retain old customersEnrich your newly launched website with a resource library that covers blogs and case studies. This is a trump card to retain your existing customers by encouraging them to utilize your website as a resource. Even if they are not availing of your service, they can keep an eye on your newly launched products, or services, and stay aware of new developments at your end. Hence, updating your resource with a valuable informational blog (that your target audience looks for), and case studies will help you hold on to your existing customers.A large percentage of repeat visitors reflect that your website contains such valuable content that it prompts the visitors to come back to skim through what’s new to learn and utilize from your resource repository. The ratio of new customers to existing customers must be healthy. With the inclusion of trending informational content, allow subscribers to sign up for monthly or weekly blog recap, and adopt social media promotion to attract new visitors.Streamline the Navigation:  Make your web design purposeful and curb the bounce rateYou should never confuse your website visitors, with alien icons and confusing design elements that they will avoid clicking on. The motto of your web site design must be simple, clear, and purposeful for your audience. It is better to stick to certain common icons like the hamburger icon for the menu, bell icons that indicate notification, and cart icons for shopping.The people must understand the meaning of all the elements you have used to frame the website pages and feel comfortable navigating through the page. It must be easy and less time-consuming for the people to find the information they require, otherwise, they will leave your site. As a result, it increases the bounce rate as well as leaves a negative impact on ROI.Research shows that “If visitors cannot find what they are in search of or cannot figure out how to navigate a site within 8 seconds, most of the cases, they leave that site!”Optimize the content on your site: Informational, easy to read, helpful to solve the visitor’s problemContent OptimizationIf your business works in specific locations or your services are designed for people of specific countries, then you must optimize the content by targeting those particular countries and cities.Informational and helpful contentThe content in your site must be informational, addressing the problems faced by your niche audience and also covering the solutions.The largest coffeehouse in the world, headquartered in Washington has always been innovative with its marketing by catering to every need of its customers. One of their most innovative customer retention moves is their Mobile Order & Pay feature within their app. Because of it, customers can order coffee before they check into the outlet. The simplest takeaway here is this: make your services as easy-accessible as possible. Identify the requirements and behaviors of your customers and provide tailor-made solutions that empower them. In this smart way, they have not only retained their existing customers but also engage new ones that lead to boosting ROI by leaps and bounds.Easy to readPeople usually avoid reading long blocks of text. On the contrary, the same text, if it is broken by small paragraphs, bullet points, charts, and graphs, it is easy to be scanned by the readers. It increases readability, which also contributes to generating ROI.Smart Conversion: Convert your visitors into leads with engaging activitiesThough drawing visitors to your site is the initial and crucial step, the ultimate aim is turning the prospects into leads. Your website must function professionally. With engaging design or layout, (like filling out a contact form, email details form to send notifications, estimate form, and requesting a resource), it can interact with the visitors and convince them to avail of your service. For example, a website that is designed and articulated in an engaging way performs a better rate of conversions than a poorly designed site. Therefore, a website that gets 100 visitors a day, a 2% increase in conversion rate means 60 more leads a month!Enhance Brand Equity: Use your Website as a ‘qualifying tool’ to attract prospectsBrand reputation itself is powerful enough to drive more ROI. If you focus on establishing your brand value and leave a footprint in your work, the website will be proved as a qualifying tool. Whenever you reach out to your prospects or send a proposal letter, the first thing they do is visit your website to evaluate the legitimacy of your business. Hence, without a properly designed website, you may lose countless opportunities to attract potential clients as well as generate ROIA multinational shoe, clothing, and accessories manufacturer, headquartered in Germany, is on a journey to shift from marketing efficiency to marketing effectiveness to drive ROI in return for the brand building expense. The company utilizes performance-driven e-commerce sales for this.  Besides, it was their brand equity that also contributed to generating 65% of wholesale and retail sales.A world-renowned wildlife observation hotspot in the Peruvian Amazon, on its website, uses compelling sales landing pages, downloadable e-books, editorial planning, PR & outreach, and paid amplification. These increased unique visitors by 165%, immediately across all revenue KPIs, email subscription by 661%, which helped reach a 56% return on investment within four weeks. So, how is your website performing? Are you getting sufficient ROI from your website? Or do you think it needs to be redesigned and the content needs to be revamped to generate a steady Return on Investment? We are open to discussion and can provide you with the optimal solution to meet your requirements!Email us or talk to us at +91-98367-81929

5 Strategies to Create a Compelling E-book to Promote your Business

Thinking of a magic stick to create a buzz around your brand, add numerous fresh names to your email list, and build a brand trust at one Go? Launch an e-book.No salesy word! No pitches! Yet e-book has proved to be a winner for promoting your business without these hackneyed processes. The content of the e-book only needs to trigger the reading intention of your audience and prompt them to download it exchanging their details. Sounds interesting!Have you thought why e-book is so powerful in marketing your business? That is because it does not appear as a marketing tool at all! The e-book provides valuable, relentless, and useful expertise in the form of content that reflects neither selling nor pitching. There lies the importance of e-book. The audience gets a ton of value in exchange for their name and email address. As a result, your email list will expand by leaps and bounds.Besides boosting your email list, it has another advantage. It costs next to nothing! You only need valuable content and eye-catching design! Quite cool! So, let’s check out 5 ways to create a compelling e-book packed with super valuable content:1. Find the right topic that your readers yearn for, Use apt Tone and StyleBefore you start the e-book, you must have a clear idea about the topic. The step of foremost importance is topic research. The topic must be essential for your readers, not for your business.  With a suitable topic in mind, you need to adopt the right tone and style that resonates with your brand voice. Zeroing on the Suitable e-book Topic that your readers are keen to readWhat are your readers eager to learn about? What kind of solution are they looking at to meet their problems? Study these essential areas to hit on a topic. How will you do this? Well, try the following three:Social media hashtags: Search for your industry hashtags to find out what people are making a buzz about. Follow their comments; scrutinize their conversation to jot down what questions they have.Industry Keywords in the content analysis tools: See the major topics that are marked as top shared posts. Skim through it and try to cement the knowledge gaps with your e-book content.Take inspiration from your own blog post: Find out the most shared topic and which blogs have the most follow-up questions and comments.A professional social media platform for B2B marketers, recruiters, and industry insight; in their e-book, Daily playbook for successful content marketing, points out six core concepts that their target audience needs to grasp and also explains how to strategically optimize every facet of your channel, the content to publish, the metrics to measure, and a few tips to boost engagement. It also leads their readers to the next steps to meet up their pursuit of driving more revenue via their platform.Tone and Style of the E-book must be aligned to the communication style of your brand. One of the aims of your e-book is to represent your brand and create your brand identity. So, make sure the tone and style you adopt to write the e-book do not misinterpret your brand! Ensure you have studied the brand style guide, your blog posts, and other materials that showcase your communication style. A consistent style across all mediums is much appreciated by the followers. It must be noted that the purpose of the e-book is not about selling your services, and products, but to share valuable information with your reader.2. Premium content is the heart and soul of the e-book, Make sure it is at its bestPremium not only means the richest quality, but it must also be exclusive and comprehensive as well.  While doing research about the e-book content, cross-check:If you have used the content in your recent blog or notEven if you mentioned the topic before in your blog and case studies, make sure the topic covered earlier was not exhaustive or done with profound analytical researchDigging deep to explore the valuable resources is the core process to cement the e-book with premium content. For brands selling online, aligning your e-books with an ecommerce content strategy can maximize engagement and conversions.It builds trust among your readers that leads them to happily access these valuable guidelines and resources only in exchange for their email address and other details.Brian Dean started offering “content upgrades” (premium content) through e-books in exchange for email address and name. In this way, he escalated his conversion rate from .52% to 4.85%. Major difference!3. Great Design: Complement the valuable content with compelling E-book designThe e-book is a special lead magnet, so the entire package including the page layout, graphics, design, fonts, as well as branding needs to be pleasing to the eye. To be honest, we all judge most of the e-books by its cover first, so you need to go the extra mile!Fonts: A correct typography choice can enhance the overall message of the e-book; make sure you maintain consistency in the typography throughout all your e-books.Colors: You use in your e-book must align with your company’s style guide and also consistent with your company’s other marketing materials.Page layout: It is another key component that helps your readers to consume the content crafted in the e-book. Use headers, subheaders, font-weight variation, and bullet points to help to break up intimidatingly long content sections and eventually enhance the readability.Head-quartered both in London, and New York, a content marketing and designing agency, enhance their message with suitable layout, color choices, and typography in their e-book: B2B Marketing Manifesto.4. Images and Illustrations: Justify your textual referencesNo doubt, images, and illustrations are essentials as well to place alongside the text in any e-book. The visuals can be charts, screenshots, infographics, graphs, and pictures that can support textual messages. Visuals are indeed important as the brain processes images 30,000 times faster than text. Hence, these visual elements will do justice to your valuable textual information, keep your readers engaged, illustrate graphical concepts and data that you have explained in your e-book.A content Marketing Institute based in the United States has used visual elements to support their content on every page of their e-book -100 Content Marketing Examples. Added to that, they maintain a variation also throughout the e-book pages by using infographics, website screenshots, and author pictures.A cloud POS software provider, in their e-book Retail Trends and Prediction, opted for more white-paper style assets to reflect their design element.  They use human pictures, real-life images, illustrations for personalized quotations to highlight each section. That’s great!5.Call-to-Action space: Capture Leads and Encourage them to DownloadSo, you are done with researching, writing, and designing your e-book and it is ready to be offered to your readers as a complete package. Wait, wait! Your hard work can go in vain without offering call-to-action with your free e-book.You need to take care of  a couple of things while offering the e-book for downloadNeed a form where your leads who want to download your e-book, can submit their details (name, company name, email). This is an effective way to capture the leadsDirect what to do with a call-to-action button and encourage them to download moreIn the following example, the e-book template includes a lead capture form as well as two calls-to-actions: “Download our free 20+ page e-book” and “Get your free copy”. This particular e-book page also covers a preview of the e-book as a short description of what’s inside.Now, do you feel that e-books can add that magic touch to your brand? Do you follow our mentioned strategies to create a cool e-book for your brand? Share your thoughts with us! And if these ideas inspire you to create e-book, feel free to have a word with us.Email us or talk to us at +91-98367-81929

Interactive Web Design A Tool to Connect with B2B Clients during Social Distancing

In a new world, where ‘social distance’ is the new existence style, meeting clients face-to-face might become a thing of the past. That does not mean you need to fix the final nail in the coffin. Web design is the universal language and medium through which you can interact with your potential clients more convincingly. For many B2B companies, web design is the most promising tool when it comes to engaging and building relationships with prospects and leads. You must know that unlike B2C sales, B2B companies hardly expect immediate conversions from the very first time any prospect visits their website. Instead, B2B conversion comes from the fruition of multiple interactive sessions with clients through various channels. Hence, the Web design of the B2B websites must be interactive, engaging, informative, and persuasive.The better your B2B website user experience is, the more your brand attracts organic search traffic, which gets converted into quality leads.First, your web designers must be aware of:Who is the target audience?What are the company's goals and how will the website design meet them?What makes the website design different from competitors?How do you want prospects to perceive your website?Captivating videos: Time to replace the Boring “About Us”Visual content works as a trump card particularly in the time when people are craving for interaction. You can share your journey, your struggle, and your vlogs, webinars, and workshop experiences with the existing clientele to generate brand loyalty.84% of consumers surveyed were persuaded to avail of a service or buy a product after watching a video.97% of video marketers reported that video increased user understanding of a service or a product.76% of the ‘product or service usage understanding video helped to increase sales.A video on the landing page can escalate conversions by more than 80%.A full-service digital agency in Seoul leverages captivating videography to emphasize their content of “who they are” as a company. It's a great alternative to bid goodbye to the worn-out “about us” content that can bore your visitor. Video is the most engaging way to tell your story, and their homepage is a great example.Interactive Animation: Redefine the Brand StorytellingNothing can beat animation to hold your clientele’s attention and decrease the bounce rates.  They reflect a rich visual story while guiding the users through the interface of the website.An Israel-based development company with a primary aim of making the web interface interactive with innovative technologies is redefining interactive web design. Once you first click onto their site, you meet an animation that dances around depending on your cursor and changes its view angle. While you are busy playing with its movement, the site explains the organization’s features, services, and how their product works. Brilliant!A leading business intelligence software provider in the USA uses animation to illustrate the benefit their clients can get using their software.  This is a fun design to grab attention and introduce the product and services to the user through a story.How will your prospects prefer using your Interface? Interactive web design must align with its answer.Here comes the importance of building relationships with your target audience and stepping into their shoes. You must understand the buyer personas, their pain points. With more touch-based devices taking hold of the market every day, you need to think about how your target audience generally uses your interface. People navigate through a website in two ways- directly interact with the interface elements (Swiping a card, Tapping a button, drag and drop an item with a touch) and indirectly interact with the external UI elements (Using shortcuts and key commands, pointing and clicking with the cursor of the mouse). If your audience has limited manual dexterity, then you should avoid implementing the swiping option. Whereas, if your target users are mainly coders or writers, you should work on the common keyboard shortcuts to minimize their time with the mouse as they primarily use the keyboard to interact with the interface elements.Minimalist Design: Less is more, for Greater ImpactThe minimalist design conveys less is more messages which wave off chaos in web designing. This minimalist approach improves user experience and leaves a greater impact on them with less yet strong statements. Moreover, it cuts down the load time and improves readability. A data site based in San Francisco, London, and New York that connects ideas with interesting data connections, showcases a perfect example of this web design approach by using little text, bold fonts in typographies to draw more attention to the message.Design for Personalized Interaction: Make your clients feel specialInteraction is a smart way to generate interest in the clients. Launch more interactive design ideas and implement them on your website. With each positive interaction, the prospects consider a little more about your brand. Bespoke interactive online experiences like games, interactive modules, questions both engage users and make your website stand out. Quizzes let you find out more about your customer, eventually making clients feel that their preferences and requirements are valued.Call-to-Action in the introductory space of Home page: Take the visitors straight to the pointPlace a clean, simple; call-to-action button in the introductory space that reveals that you do not want to waste your user’s time by presenting lengthy ‘About us’, ‘company profile’, ‘services or product features’ to read first. It is good for your busy clients to be directed straight to where they exactly need to land on.A leading web development and software company implements a giant call-to-action button designed in the “first fold” on their homepage to convert their visitors into leads. It looks like an invitation for the visitors to explore a creative future which is only a click away.A digital presentation platform located in San Francisco, Canada, uses an intriguing line to get people interested in what they have to offer. Just after this warm-up, they intelligently placed the C-T-A button to prompt the visitors to make a determined and quick action.Mistakes-anticipating Website Design: Provide a Better User ExperiencePeople tend to commit mistakes when using your site. The users get irritated when they accidentally click the “Next” button before filling up all the required information or mistakenly leave some sections unanswered. It erases most of the earlier information and they have to start filling up the entire form all over again. You can avoid this irritating user experience with some interactive design elements that can prevent this kind of mistake. Inactive buttons to prompt the users to check for missed informationPop-ups asking confirmation of the user’s actionNotifications about the unmatched passwordsElements reminding the improper entry of the user’s email idWebsite Interactivity is indeed an important element for B2B web design. This interactive design proves fruitful for the companies as they are helping to provide answers to the prospects and guide them in taking their buying decision which leads to a sale.Ready to stand out amidst competition?? We are just a message or call away!Email us or talk to us at +91-98367-81929

Bespoke Mobile Application Development- How it will be beneficial in the Current Crisis

It is an unavoidable fact that the Covid-19 pandemic has turned every business upside down and we have to deal with the uncertainty and continuously struggle to exist at home, as part of our everyday life. In these trying times, if you want to turnaround your business and sustain in the post-pandemic period, you need more than what the traditional off-the-shelf software has to offer. Bespoke mobile application development can conclusively bring profit to the table even in this pandemic.Why Bespoke Mobile Application Development?Off-the-shelf mobile apps are curated for mass clients, which restricts the customization that your target audience may require. Whereas, bespoke applications fundamentally focus on the actual objectives of your business and also the prime necessity of your target audience in the present hour. We see quite a few interesting instances of changes to business logistics arising from the need of the hour and we would like to highlight a few of them here.The epic rise of Grocery Mobile AppsIn the backdrop of the global crisis, when we are prompted to binge only on the essentials, the unprecedented rise in sales of the grocery companies is no surprise. Downloads rose by 216%, 160%, and 124% for the three top online grocery stores. The grocery delivery mobile apps have been hugely leveraged as the consumers can avail of this hassle-free mode from the safety of their home to get their essentials delivered at their doorstep during these harsh times.A delivery-driven App in Perth allows the customers to get anything they want from nearby merchants at their doorstep in minutes. Once the customers enter their delivery address, this app asks them to search for any products from the nearby merchants around them. The delivery App screen shows an in-built menu from their partner merchants also! If they look for something else, they have all the freedom to quickly type out an order from any store using the custom order flow.  The enhanced UI of this app makes it hassle-free for the users with simplistic order, payment option, track order process, and live –chatting option.Stay Fit & Healthy, Keep Moving: The emerging Health and Fitness Mobile ApplicationsThe global digital health and fitness mobile applications are currently among the most proactive. With the significant growth in the percentage of COVID positive cases being registered every day, it’s getting difficult for medical practitioners to curb the situation. Healthcare mobile apps have seized this opportunity by notifying healthy advice and fitness tips to the people, saving them from getting infected by waiting long hours in the hospital premises.The fitness app industry has also emerged with smart mobile apps to enable people to carry on the exercise regime from within the confinement of their homes. There has also been an increase in downloading mental health apps as there has been a significant increase in the number of people suffering from depression and other psychological disorders due to the side-effects of seclusion and stress-related with the uncertainty.One of Canada’s largest health solution companies has redesigned and re-launched their mobile application which allows the users to access the health data, track their lab results, and manage personal health records. This App empowers the Canadian with a self-serve platform while establishing a strong leverage app analytics. This app provides patients with an easy-to-use experience with simplified navigation and updated UI.A significant spike of the VOIP and Communication Mobile AppsThe most popular texting apps saw a spike of around 117-217%. In fact, there is an increase of 360% on daily traffic. Communication takes another turn leaving behind the only age-old text. Worldwide lockdown and remote working facilitate, requiring more video conferencing have resulted in a mammoth spike in installing video calling Apps for online classes, video conferences, and virtual assistance.Productivity During Social Isolation-Driving factor behind developing Mobile Application now!When the entire world is locked down at home, people are re-discovering their own selves and have started nurturing their old, suppressed hobbies. Some innovative mobile applications may come in handy to revitalize your spirit to pursue your hobbies like a pro!There is also a meteoric rise in downloading of online language learning apps in iOS that lets you get a  grip on over more than 20 languages! During your social isolation, you can pick up some language of your choice with the help of a chatbot that engages you with interactive exercises and casual text conversations.Wave off the long wait. Fix the bug instantly!With off-the-shelf software, you have to wait for the organization to fix a blunder. When you pick a bespoke application, you can get the bug fix instantly just by reaching out to the mobile application developer of that software.Be Aware of Cyber Crime: Custom Software for High-end SecurityWhile ‘work from home’ mode is proving the fuel of most of the industries, organizations get worried about the security of their important data in the frameworks. To protect their significant data, organizations are looking for high-end security. Bespoke mobile application development services nullify cyber wrongdoings. As the custom software makes it complicated and risky for hackers to comprehend the intricate details of your framework, they stay away from assaulting your data.Understand the niche audience- The pillar task of Mobile App DevelopmentChalk out the exact information your target audience looks for on your site putting on the shoes of your visitor’s persona. As a visitor, when you are landing on a furniture website, you must be expecting to view some images focusing on the real-time furniture which you can buy. Based on the exact requirements of your niche audience, this process works well in building a better user interface design with creative elements, useful images, and effective layouts.Simple Interface: Keep in mind how visitors will use the InterfacePeople use apps and any website in two ways, the first, which directly interact with the product’s interface elements and the second, which indirectly interact with the external UI elements of the product. Examples areSwiping a cardTapping a buttonDrag and drop an item with a touchWith more touch-based devices taking hold of the market every day, you need to think about how your target audience generally uses your interface. If your audience has limited manual dexterity, then you should avoid implementing the swiping option.You never want to use alien icons that people will avoid clicking on. The design of mobile apps must be easy to understand and evoke a clear purpose. It is better to stick to certain common icons like the hamburger icon for the menu, bell icons that indicate notification, and cart icons for shopping. The customer, even if he is a layman must understand the meaning of all the elements you have used and feel comfortable navigating through the App.We have highlighted various business scenarios requiring mobile app development and shared insights into the critical aspects of getting a bespoke mobile app. However, one size does not fit all and our bespoke mobile application development solutions are scalable that fit your visitors’ needs, especially during this crisis. If you want to know more please reach out to us – we are happy to help!Email us or talk to us at +91-98367-81929

E-commerce solutions in the COVID19 World – How they will re-shape industries

Coupled with the vulnerable condition of our health, COVID 19 has also hit the world economy hard. Production has slowed down due to the unavailability of raw materials, the absence of labor and the companies are finding it extremely challenging to cope with the towering manufacturing price. In this ‘war-like economy’ how does one survive and sustain? Here, we have tried to highlight some methodical e-commerce solutions by which a business will be able to avoid extinction during this global crisis. Due to the declining demand for certain luxurious products, devastating supply chain, difficulties in getting inventory from the suppliers, and delivering it to the customers, many businesses have already stumbled, and some of them are tottering. As brick and mortar shops are rolling down their shutters due to the worldwide lockdown, the shop owners also have flocked online to continue their business. Are you focusing more on selling ‘need to use’ products than ‘good to use’ products?It is time to rethink these lines and how you position your product line. In this scenario, choosing a customized e-commerce solution for your brands and enterprises is crucial to reach out to your customers and ensure a faster ROI.Welcome the Novice shoppers with a Simplified E-commerce solution!As social distancing is the only effective master stroke one has, against the bio war, most of the customers would turn their heads from the physical grocery stores to online. The people, who have never been used to buying their essentials in the online cart, may find it difficult to perform their shopping. For the newbies and not so tech-savvy shoppers, simplifying the e-commerce solution is the one way or the highway to boost your sale! Top E-commerce giants are now focusing on speed and simplicity to drive mobile conversion. According to the experts interviewed by Business Insider Intelligence, it is becoming faster and easier in various facets of mobile checkouts. Make shopping easier for your buyers with Advisory Services and better information!With the evolution of AI, chatbots have made their way to e-commerce in recent years. Chatbots are primarily generated to respond to the customer’s queries about payment, delivery, and products.The chatbots now go beyond this limit by providing shoppers with a customized shopping experience. Would it not be amazing if customers could say, "Alexa, show me the shoe ideal for my morning jog."There must be many times when customers discover that they could get their favorite bag at almost half the price they invested. A virtual shopping assistant reflects shipping pop-ups and offers discount codes. So, if a customer always feels guilty about their impulsive shopping decision, they will get a shopping companion even at the wee hours.In the age of personalization and recommendations,  your e-commerce site should be “U-commerce” for the Customers. Many celebrated coffee companies are now leaning towards AI to track customers’ coffee preferences and sell the exact kind of coffee they love to taste.So, how can they sell coffee brewed by Artificial Intelligence?The buyers are instructed to scribble down his/her expectations and preference of coffee by filling a form reflected in the chatbot. Later, after having that coffee, they are also encouraged to provide feedback regarding the taste and flavor in another questionnaire. Launch a Sharing Economy Business Model: Give Access instead of OwnershipBecause of the vulnerable financial state of many of your buyers in Post-pandemic time, you may experience a noticeable decline in the business. With the access economy, your customers can access or use your products without owning it. It won’t also burn a hole in their pocket as they do not need to bear the high purchasing cost.A reputed company in the USA has launched a monthly vehicle subscription service to provide a daily commute opportunity and weekend driving thrills to the car lovers via mobile app. Also, a car company in Germany followed the footsteps which reflect their agenda, "Own the experience, not the car". Along with adopting innovative business models, using social media to promote your business post-COVID-19 can further help brands connect with cautious but digitally active customers.E-commerce as a Service in the New World! A leading American furniture company sells furniture as a renting service in workplaces. Instead of purchasing the office equipment and the ergonomic furniture, the clients can rent them against a monthly charge. This solution proves to be quite a convenient and cost-effective option now when the workplaces are shifting to home. You can rent a similar chair and desk which you were comfortable using in your office.  Provide a Brand New Shopping Experience to your Customers! Make it Fun with More Discounts and Surprises!Think about the Surprise Boxes for the subscribers available for quite a time already in the market! Those surprise boxes are packed with new stuff so that the customers explore something new every time.Regarding this, an excellent approach has been taken by a growing cosmetics e-commerce sector in the USA. They are now emphasizing more on giving discounts more on self-care products. Their monthly subscription boxes are adorned with wellness goodies that provide relaxation in the depressing lockdown. They arrange special gift coupons with interesting contests like: “Share a therapist-curated activity & get a product from us essential for your beauty regime at half price!” This sounds amazing! Isn’t it?Now, what makes a user-friendly robust, scalable, and also data-driven eCommerce solution?Custom E-commerce SuiteData-driven evaluation techniques for business insightsMultiple Device Responsiveness-Take your business at your Customer’s fingertipsIncorporate more mobile-friendly features in your e-commerceMake your site 100% compliant with Cybersecurity GuidelinesWe have tried to discuss ideas and directions to help you re-imagine the way you do business in the ‘New Normal’ scenario. If you are looking for more ideas for innovative solutions to be back in the game, Email us or talk to us at +91-98367-81929

Top 5 E-commerce Web Designing Trends in 2020

Online shopping habits are undergoing noticeable evolution constantly with a fast-paced life. Eventually, the designers also need to bring change in their design at regular intervals to make sure the online shoppers have a satisfying shopping experience.Whether you are an e-commerce website owner or a web designer, you cannot afford to lose your customers for amateurish e-commerce design. Right?The latest e-commerce web designing trends 2020 highlights the cutting-edge technologies like-Artificial intelligence and VR to provide better UICreative marketing techniques with more customization features for better UXScroll down to check out the top 5 e-commerce designing trends of 2020 that you must follow to design a head-turning, personalized e-commerce site and draw more online shoppers.1. Mobile-friendly layoutsEarlier, the designers used to create the e-commerce website designs primarily for web pages that are responsive and adaptive to mobile devices. In 2020, the idea has just flipped. A significant percentage of online shoppers find it easier and more time-saving to shop from their mobiles.Catering to this need of the customers, the web designers are now framing the layouts of the e-commerce stores first for mobile devices like iPads, tablets, and smartphones. Then they make sure the design also fits for the larger screen.Hence, this year, more mobile-friendly features happen to be incorporated in many e-commerce websites themes like-Card-like layoutsEasy navigationLong-scrolling pagesFinger-friendly icons2. Motion design for product imagesMotion design will play a pivotal role in e-commerce web designing this year. Static product images are no-longer appealing enough to grab the attention of online shoppers and trigger their greed to buy the product. Moreover, a dynamic and moving picture will help the shoppers to estimate how it will look from every dimension. The products having a different texture, patterns, cutting on different sides must be showcased in motion images.Though, we have seen the elements of motion design and videos in the last couple of years, more animation, micro-interactions, videos, cinemagraphs are taking the driver’s seat in 2020 e-commerce design trends.3. Rule of the advanced AI ChatbotsE-commerce web designing trends are now focusing more on the personalization approach to address the buyers. With the evolution of AI, chatbots have made their way to e-commerce in recent years. Chatbots are primarily generated to respond to the customer’s queries about payment, delivery, and products.But the chatbots of 2020 are more advanced to go beyond this limit by providing the shoppers with a customized shopping experience. They reflect shipping details and offer discount codes. Added to that, the round-the-clock virtual availability of this sales assistant guides the customers to land on purchasing decisions. So, those online shoppers who always feel guilty about their impulsive shopping decision will get a shopping companion even at the wee hours.4. Heterogeneous grid layoutsDo you want to stand out from most of the other e-commerce sites? Then think out of the box layouts and take your design out of the comfort zone. No doubt, that similar-sized, square, and homogenous grid layouts keep the website structured and make browsing user-friendly.But some brands, especially the fashion industries and brands particularly for the youngsters rely upon this new trend of unconventional grid design for their e-commerce sites to give an edgy feel. With this new layout, you can also highlight your best-selling products without explicitly categorizing them.5. Display of authentic imagesAre you tired of finding suitable images to design an e-commerce website? Many companies have professional photographers in their team to capture authentic, and top-notch quality images for their brand.Stock images have been back footed this year as the brands want to evoke their stories and sell their unique products. E-commerce designing trends are leaning towards Custom photography to enhance the visual aesthetics of the e-commerce sites as well as to be transparent to their customers with the original pictures of their products.What are the other e-commerce website designing trends you think will reign in 2020? Share your views with us.Besides, if you need bespoke website designing for your e-commerce site, feel free to Email us or talk to us at +91-98367-81929