Global insights & knowledge from Sundew

How the 5 Stages of Design Thinking methods help to create user-centric designs?

What is Design Thinking?Design thinking is an actionable approach to combat with several problems that cannot be solved with standard methods and approaches. It is an ideology to crack the tough nut by adopting a designer’s mindset and dealing with the issues from a user’s perspective. The ‘design thinking’ processes foster creativity, innovation, user-centricity, and out of the box thinking. It aims at landing on practical solutions that are-Economically Feasible: The process you want to implement for user-centric solutions must be economically affordable by the business.Technically viable: The ideology can be actualized into functional products or processes.Tailor-Made for the user: As the solutions are user-centric, they meet the desire and requirement of a real human.It is extremely important to prioritize human needs and tackle the complex problems that were previously ill-defined. With a methodical approach in design-thinking processes, you have to reconstruct the crisis in a human-centric way, stimulate your thoughts and bring on as many ideas as possible in brainstorming sessions, narrow down the relevant ones, and adopt a hands-on approach in prototyping and evaluating.Let’s get into the 5 Stages of Design Thinking Process1. Empathy to understand user-centric problemsThe concept of design thinking was first initiated to respond to human needs. The first stage focuses on how to understand the problems before tackling it. Humans, not technology are the drivers of innovation. Hence, stepping into the user’s shoes to understand their experience is one of the most essential steps to empathize with your target audience.Empathy allows designers to gain insight into the user’s mind to acquire a substantial amount of information regarding their needs, and problems that trigger the need for certain product development.2. Defining the ProblemIn this stage, the designers need to put together all the information they have gathered in the empathize stage. They analyze their observations, synthesize them to define the primary problem. It must be noted that the problem statement must be defined in a human-centric manner.Instead of clarifying the problem as your company’s wish or need, define it from the user’s perspective. For example, instead of saying, “We need to increase the personal care and hygiene products among women by at least 10%, a far better way to define the crisis would be, “women need to use personal care products and maintain their hygiene to be healthy.”3. IdeationDesign thinking is a solution-based process. In this stage, the designers generate ‘out of the box’ ideas and come up with different potential solutions. After analyzing and synthesizing the human-centered problems in the earlier stage, the ideation stage gives room to evoke new ideas and think about alternative ways to evaluate the problems. Several ideation techniques are-BrainstormBrainwritingWorst possible ideaScamperBrainstorm technique and the worst possible idea sessions are judgment-free zones which help the designers to stimulate free thinking. At the beginning of the ideation phase, it is important to get as many ideas as possible. By the end of the ideation process, you must pick some relevant ideas so that you can move forward to providing the elements required to implement those.4. Experimentation with PrototypeHaving identified the best possible solution, we aim at implementing those solutions into prototypes at this stage. Prototypes are the ‘scaled-down’ versions of the concept the designers want to test. Prototyping strategies must be tangible to test on the real users.Depending upon what they are testing, the designers can work on interactive digital or basic paper model prototypes. They are tested and lead to three possible outcomes. Either they are accepted or they are re-examined, improved, or they are rejected based on the users’ feedback.As design thinking is an interactive approach, the designers must deal with the repeated changes throwing at them. They have to omit certain things, uncover the flaws in the prototype, and revamp it accordingly.5. TestingHaving narrowed down the best solutions during the prototyping stage, the designers rigorously test it in the final stage. This phase helps them to identify where the prototype works well and where it needs some improvement. When a testing session has been run, the evaluators observe how the target users have reacted. With an observation of the user-prototype reaction and verbal feedback of the real users, the designers amend their design or come up with a brand-new idea!With a profound understanding of these five stages of design thinking processes, the designers will be empowered to implement the Design Thinking methods to solve complicated user-centric problems.With user needs constantly evolving, even design approaches are shaping the future of dashboard designing, making business intelligence tools more interactive and user-centricThinking about Implementing Design Thinking? Consult with us!Write to us support@sundewsolutions.comor ring us at +91-98367-81929.

Connect with Your Customers with These Latest Content Marketing Trends in 2020

The need of the customers is constantly evolving. Only zeroing on innovative & creative content will not help always to get connected with your audience. Content marketing trends should evaluate certain key factors like your niche, target audience, and the platform you are using. So, the aim of content marketing trends 2020 must meet both ends like revamping content creation for businesses as well as meeting your target customer’s requirements with distributing effective and engaging content. #Trend1: The epic rise of video and live-streamingFor the last couple of years, the two terms ‘video marketing’ and content marketing’ have been overlapping and it is going to be a majestic marketing tool for any kind of business in 2020.Multimedia content tends to generate more public interest and get relevant traffic in the forms of more views, likes, and shares than other forms of content. Even 80% of the online shoppers rely upon videos to research about a product before placing them in the cart.Hence, if you want to engage with your audience and get into their heads, you cannot ignore incorporating more videos in your content marketing strategy 2020.Depending on your niche, a short 2 minutes DIY-style video may work as a trump card to connect with your target audience. You can also try out the live-streaming trend by going live on Facebook and Instagram.  For instance, you can hold a live Q&A session for real-time interaction with your customers.  #Trend2: Tailor-made content for voice searchVoice search devices have already taken hold of the marketspace with 78% year-over-year growth. This utility-based voice search-oriented 2020 content trend is opening a fruitful and optional door for the marketers to eschew the social media ad budgets to reach out to the target customers.With smart speakers and AI-powered assistants, people now are preferring to use their voice to search online instead of typing a whole sentence. The way we speak to the voice search devices is different from the text we write in the Google search bar. For example, we will ask “Where is Machu Pichu”? So, you need to optimize your content by using more long-tail keywords and forming interrogative sentences.Besides, by following the voice queries, you will get an idea of what kind of information your niche audience is looking for. This also helps you optimize your pre-existing content for voice-SEO. #Trend3: Content designed for Conversational MarketingOne of the fastest ways to convert the traffic into your leads is a one-on-one conversation. When you are having a conversation with your audience, you will get to know more about your buyers and his or her exact requirements. Eventually, you will craft the content on the basis of that information in the future.With various b2c content marketing trends like e-mail marketing, live customer support, Facebook messenger marketing, AI chatbots, you will easily involve having a life-like conversation with your users and serve them accordingly.  Users are tired to navigate through the long-scrolling pages to land on the solution of their queries, they prefer getting instant and accurate answers to their questions. Intelligent content recommendations generated by AI systems exempt the users from the tedious process and also give a more personalized touch in the answers to meet their needs. #Trend4: Influential User Generated Content (UGC)According to a recent survey, around 84% of consumers think user-generated content is more convincing than brand content. The buyers always check the reviews posted by the users before buying any product. When an unpaid contributor creates, promotes, and shares the brand’s content like website pages, images, corporate blogs, testimonials, and social media posts, then we can label the content as UGC.  For example, a famous online furniture store has started an Instagram UGC campaign where the customers post their home setups which they have bought online from them using their brand hashtags.That furniture store reposted those UGC attaching a link so that users can buy those same items showcased in a real customer’s home.To sum up, you need to identify what motivates your customers to promote your brand’s content and how you can convince and engage with them to post user-generated content.What are the other digital content marketing trends you follow? Share your views with the Sun Dew Solutions team.Besides, if you need a bespoke website designing with a smooth UI & UX experience, feel free to write to us at support@sundewsolutions.com or ring us at +91-98367-81929.

6 UI Design Tips to Take Your Website to New Height

One of the significant aspects of UI design is making the site clear and purposeful. You never want to use alien icons that people will avoid clicking on. The design must be easy to understand that evokes a clear purpose. It is better to stick to certain common icons like the hamburger icon for the menu, bell icons that indicate notification, and cart icons for shopping.The people, even if he is a layman must understand the meaning of all the elements you have used to frame the UI design and feel comfortable navigating through the page.Go for Simple and Consistent Page StructureConsistency across all the pages of the particular website is a pivotal thing in UI designing. The users prefer to navigate through the similarly structured pages as it is less confusing. Building simple structure and retaining consistency is vital because the users do not want to find a completely different page set up every time they click for the next page.This is especially applicable for the typography, and colours used on your site. Viewers will not appreciate the use of one font style and colour on the home page and a completely different style on another page on a website.Besides, you also need to use a simple design structure so that the visitors do not need to rummage the site for information. The design must be simple enough to find information easily. As a result, it will reduce the bounce rate and drive better results in your site.              Implement the UI Design that Anticipates MistakesPeople tend to commit mistakes when using your site. It is important to implement the UI design so these human mistakes can be easily avoided in the two ways:Prevent human errorFix the human errorMistake-prevention techniques must be implemented on an e-commerce site.  Users get irritated when they accidentally click the “Next” button before filling out all the required information or mistakenly leave some section unanswered. This erases most of the earlier information, and they have to start filling out the entire form all over again. You can avoid this irritating user experience with some elements that can prevent this kind of mistake. Inactive buttons to prompt the users to check the missed informationPop-ups asking for confirmation of the user’s actionNotifications about unmatched passwordsElements reminding the improper entry of the user’s email IDYou will provide a better user experience with these mistakes-anticipating UI design and eventually engages the users.Choose Eye-catchy and Professional LayoutEnhance the visual aesthetics of the page. Besides choosing simple layouts, you must use captivating layouts to draw the visitor’s attention to the most important content of your website. You can implement great layouts through Visual hierarchy. It highlights the most important element and makes it the most noticeable on the page to catch the user’s eye.Added to that, you need to keep an eagle eye on the space between the fonts and layouts while structuring the layout of your site. This will not only make your site look professional but also increase readability.With the swift and well-structured layouts, users can scan and skim through the site with ease. Eventually, this creates a better user experience.What are the other UI designing factors you think are important for your business? Share some of the tips with Sun Dew Solutions.Besides, if you need a bespoke website designing with a smooth UI & UX experience, feel free to Email us or talk to us at +91-98367-81929

How to Build an Adaptive Crisis-proof Business in This Global Turmoil?

With the rapid transmission of the deadly Covid-19 pandemic, the entire world is going topsy-turvy. The life-threatening coronavirus is not only casting destruction upon Global health but also shattering the World’s economic structure. With both the health and economy at stake, more and more companies are turning on to the crisis management mode.Building a crisis-proof business overnight is a tough nut to crack. However, nothing is more important than safety at this stage. So, we have to dig deeper to narrow down some key components to build a crisis-proof business as well as strengthen the company.This grave crisis tends to affect the business in two direct ways Affect the health of the Management and the AssociatesAffect the financial stability of the companyThese two aspects are equally unacceptable to responsible management, and they need to implement some key strategies to ensure the continuous growth of the business.Be Transparent to your associates and communicate regularlyWhen the world is going upside-down, the associates are susceptible to panic more, falling prey to some misinformation rumors about the financial condition of the company. They are likely to be manipulated also with some conflicting news. Your responsibility is to control this panic-stricken mindset by being transparent to your associates.Do not keep them in the dark even if your company is dealing with financial mayhem. Inform them all about the state of the business, the overall industry, and explain to them why some actions are being taken so that they can have true knowledge and proper understanding of the matter.Remote working is ideal for social distancingThough it depends upon the niche your company specializes in, sanctioning the remote working mode is the best option to overcome this crisis. As social distancing is the only effective prevention against this infectious virus, it minimizes the chance of the associates getting infected without coming into close contact with each other. Moreover, it also decreases the overhead cost like electricity, and internet charges of an office thus combating the financial crisis also.But remote work is not just allowing the associates to work from their home but also arranging the necessary equipment and online tools to conduct the virtual office. You have to make sure the associates get all the required things to successfully deliver what they have asked for- Provide them laptops, smartphones, dongle, extra mouse, and other necessary equipment to perform their job.Give them access to the online tools and applications they need to use.Set up accounts and project groups on Skype, Hangout, Flock, Messengers for smoothening the remote collaboration.Allot a senior team to supervise individual productivity and monitor the work progress.State a proper guideline that all the associates need to follow.Utilize the data you have acquiredWhen there is a crisis, the important data you have acquired plays a vital role. Utilize the data as much as you can to identify the strength, weak points, and opportunities to help you optimize your company. It may reduce the stress you experience from the crisis your company is passing through.If you run out of manpower who have the capabilities to acquire, process and utilize the data, try investing in software that can do this job for you. The software could be able to analyze all the business processes and provide you with a clear picture of the current state of your company.20:80 rule may work for youWhen a situation can alter within hours, it is vital for you, as the business owners to make an important decision that works for your company in this crisis. You have to prepare three or four alternative plans, evaluate them, and execute them often. Herein lays the importance of the 20:80 rule that means investing 20% of your time and effort to get 80% of the outcome. You should focus on the particular elements in this utter uncertainty on: Projects that bring the most revenue for your companyProjects with the highest risk factorThe things which can be quickly optimized to extract the profitable resultsTry Zeroing on an option out of the mentioned one which has the potential to give you the best results even in this crisis. Start chalking out plans on it and work accordingly. Added to that, implement few techniques to extract relevant information about it and guide the associates to get out of the crisis. There must be a light at the end of the tunnel.

Website Redesign tips one should never overlook

In today’s time having a website is mandatory to make your presence felt in the marketplace. A website not only helps you to represent your business but it allows you to communicate with your potential customers and meet their needs. Thus, if you aim for your website to deliver significant results in terms of generating huge traffic and ROI then it really needs to be well designed and build explicitly keeping in mind your services. Redesigning a website is often a daunting task it means you have to rebuild creating new databases, dealing with code, servers and modify every nook of the back-end side. In addition to that maintaining website's SEO is also an important task.If a website design does not reflect your proficiency, success on the internet will remain as a dream.So, here are the bespoke redesign tips for a website that one should never ignore:Focus on sharp visual features and elementsMost successful companies emphasize on having strong visual elements in their website as people responds more to images, videos and graphics than to plain text. So, by inducing eye-catchy visuals and animations which is the ongoing trend or by altering the ‘Call-to-Action’ slightly, one can actually make the audience stay longer on their website.Make your Website SEO friendlyWhen one is willing to bring their website into the spotlight of search engines, attention should be given to make the website easy enough to crawl for the search engine bots. If they don’t find it up there, the dream of seeing at the top of the search results will be crushed. So, SEO should always be a fundamental consideration for your website redesign. Once the development is done always focus on strong Technical SEO Audits.Use contrasting coloursMake your website redesign click by using contrasting hues.  One can highlight the main sections of the website with complementary colours to bring attention to the requisite website visitors. Minimize page loading timeWe all know that slower page loading can cause a significant drop in generating revenue. Bounce rate increases when loading time exceeds 7 seconds which results in loss of interest amongst the target audience. So, focus on minimizing the page loading time this will help to surge user satisfaction, visitor retention and loyalty.Opt for a mobile-friendly siteAs per the recent survey by Google this year, the mobile version of a particular site is the initial point which Google includes in indexing and which is how the rankings are being measured. So, make your website mobile friendly to rank better ahead of the competitors in your network.So, before you opt for redesigning your website, gather details of the current web traffic, bounce rate, conversion and time on page to see visible results. For further information, get in touch with us!

Here’s why SME’s need a strong digital presence

These days it is perceived by many that if a business is not online then probably, they don’t exist. The digital makeover has compelled businesses for having a dynamic online presence.  So, if one belongs to the category of Small and Medium Enterprises (SMEs), then they must embrace the potential of online presence and marketing their products and services digitally. This will certainly help them to prosper and take the business to newer heights. Even during uncertain times, rethinking strategies can be crucial. Here’s how re-imagining digital presence in a crisis can help businesses adapt and thriveStudies say that more than 71% of the population uses the internet for viewing products/services online. So, if one can promote their business to even a fraction of this section, chances are there, the business will attract the required target audience. With most recent trends we see, people are highly active over Social Media and other digital platforms, hence this can help the SMEs to target and grab their attention and thus maximize the conversions. It’s about being where your customers are. Traditional marketing tactics for running campaigns and finding customers emanates a heavy cost and this is exactly where the need of digital presence comes into the picture. Here is how you can get started on building a robust web presence -  Make an attractive website that tells your brand’s story It’s perplexing that about 68% of Indian SME’s are still offline and don’t have a website which means they are losing on new opportunities every day.  Therefore, the first step in creating visibility for the digital world is to make a bespoke website.  A custom-built website could serve as a comprehensive information source and if you are in retail, then an online commercial store for your products and services is what you need. If the website provides great UX design and easy navigation, it will help in new customer adoptions and further engaging the existing ones.Build a strong social media presencePresent day marketers claim that social media is an important tool for promoting and improving sales. It has bridged the gap between the consumers and the brand helping them to get more exposure in their niche segment. If Businesses spend as little as six hours per week on doing right social media efforts, they can fetch a good amount of business leads through the online channels.  Having a presence in multiple social media platforms can increase the chances of getting referrals for your business and would also help in improving the visibility through SEO Analytics.Get your business listedIt’s true that big companies and international brands have more capability to invest in marketing strategies than SME’s. So, the best way to reach out your target audiences would be to get your business listed in a local online business directory for improving online visibility. Generally, customers look for local businesses that can solve their problems and fulfil their needs. Thus ‘proximity’ and ‘affinity’ are the catch-terms that keep the business at the top of the mind of the customers.Search Engine OptimizationOnce the website is up and live it is important to focus on SEO to get your website traffic by search engines. Often having a great website might not help as it needs continuous improvement and optimization. The customers rely on the search engines like Google, Bing, Yahoo to find your company and research your products and services. Here SEO helps to boost your web page and get it listed in the organic result as opposed to their paid or sponsored results.  Use relevant SEO strategies like tags, keywords, headlines and unique content for better visibility and improving SERP which will lead to more people visiting the website.Delivering better experienceOver the time, the purchase pattern of customers has changed and digital technologies are helping to understand and track the online behaviour of the target audience. This enables small businesses to deliver personalized and relevant things that the customers would prefer to visualize. At the same time, digital platforms facilitate real-time communication which helps to resolve customer queries, improving customer loyalty and maintaining a positive image of the brand.SME’s can effectively leverage digital tools and technologies to expand their geographical presence and create a strong brand identity to survive in this highly competitive marketplace. In order to have an awesome digital presence for your business, connect us at support@sundewsolutions.com.

Six Tips to drive traffic to your website

Every business, despite the sector they are into, needs a website to survive in the competitive environment to engage visitors and get them to carry out the desired action. However, the lack of website traffic is one of the biggest concerns among all business owners and marketers. So, in this article, we have curated a list of actionable, DIY ideas to help businesses see a huge inflow of traffic to their website.  While some of these ideas might not work overnight but implementing them over time can help businesses to increase brand awareness, drive revenue and educate consumers. Now, let’s go straight into the six actionable ideas for Driving Website Traffic1. Simplifying user navigationOne of the reasons why many companies fail to drive website traffic is bad user interface. Maybe your visitors are leaving because they are unable to find something they are looking for on your webpage. Simplify and re-organize your navigation structure so that users can find the page they need without much effort and focus on building responsive bespoke designs as more than half of the millennial search any website from their mobile devices.2. Reduce page load timeSometimes robust navigation can slow down your home page. So, make sure it is designed in a way that doesn’t affect the page load time. Probably each one of us has an experience with slow loading pages and research shows that if loading time is slower even just for one second, then the website can detect a 56% surge in their bounce rate.3. Focus on long tail keywordIt’s no more a secret that SEO is one of the best ways to drive the right traffic to your website. So, make sure that the posts include all the relevant terms and phrases related to the keyword. Make a list of related long tail search terms and check which one works best in your niche. Long-tail keywords account for a majority of web searches, if businesses are not targeting them, they are missing out a huge share of prospects.4. Include links to other relevant posts on your blogThe strength of your website isn’t solely measured by how many sites link back to you – it can also be affected by your internal linking structure. When developing and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO and conversion rates but also improves traffic volume by enticing users to click on other web pages.5. Optimize your existing postGo through the old posts to make sure they have unique and relevant title tags, URLs and Meta descriptions. This is essential for boosting your SEO ranking as it will generate more page views and decrease bounce rates. If your site has more relevant content and images, it will convince Google that the content is of higher quality and will rank better on the search engines while making the visitors revisit your site.6. Promote your content and optimize social media profilesBeing visible on all social media platforms helps to build a connection with audiences who are interested in what your business is offering and will follow up by checking out the profile. So, it’s important that you adjust your bios, display pictures, and links to convert these impromptu visitors into qualified leads. With user engagement being an essential part in determining the success of a business, one needs to make the most of the above tips. Run tests to scrutinize which works best for your web design instead of simply settling on one. Thus, the primary focus should be on making the website eye-catchy, interactive, and user-friendly!

How to Leverage YouTube Marketing for E-commerce Sales

In this competitive landscape, the key to success is creating high-quality content for the viewers. New forms of marketing are evolving, and the industry is diversifying across a plethora of other options available to the marketers to grow their audience and build a pipeline of interested prospective customers. The influence of video on e-commerce business is undeniable. An affirmative experience with a video ad increases brand association by 139% and purchase intent by 97%. In fact, there are six ways brands can explode their sales with YouTube that showcase just how powerful video marketing can be when used strategically If you haven’t experimented with video yet, then it’s the time. YouTube has become one of the largest search engines in the world. If you have spent time in search engine optimization (SEO), you should be giving some time to your video strategy, too. Let’s look into the different ways to use YouTube Marketing to improve your e-commerce Sales:1. Use short video clipsVideo length matters, especially, when it comes to sharing on social media platforms. Usually, YouTube videos which are under two minutes in length get most views from the users. Instead of creating random videos, use precise content that targets your niche customers at different stages of the customer journey.2. Create a branded channelTo improve your e-commerce sales, create videos of your product and services but never offer a direct pitch for sales. Videos look more professional when it comes from a verified account with your store name; it creates awareness of your brand.3. Be consistent with content productionYouTube's marketing strategy is best to be committed for the long term. Create content strategically if you can post consistently, and then come up with a multi-pronged strategy to engage viewers.4. Use analytics to understand what works YouTube offers profound insight into your video performance through analytics. Take full advantage of it. The data is comprehensive enough for you to know exactly what works and what doesn’t work.5. Use annotations to keep your audience engagedAnnotations are a YouTube feature that let you put text and links over your videos. Interactive footnotes can give you a boost in subscriptions.6. Advertise with AdWords You are able to advertise on three domains: as a pre-roll ad before the videos that people watch; as a banner ad when you’re browsing the web; or as a promoted video when people search for similar videos on YouTube.7. Promote your content across all platformsTreat your videos as you would do for a blog post, and propagate it through all your social media channels like Facebook, LinkedIn, Instagram, Twitter and you can also blog about the same.Incorporating a video into your e-commerce business strategy will make visitors stay on your website longer and increase the attention span, which will enhance the organic reach and grow your conversion rates. YouTube Marketing may cost you more time and money in the beginning, but it’s an investment that will easily pay off tenfold. By carefully placing these videos on social media and your website, you’re giving potential customers all the information possible in order to get them to purchase your offerings. 

Key elements of SEO one needs to know about

In today’s digital ecosystem, SEO has become an important technique in strategizing and ensuring Brand visibility. As per a recent survey, 94% of B2B buyers believe that they search online before making a decision. In the B2C sector, the dominance of the online world reports that global e-commerce is expected to reach $4.5 trillion by 2021.Brands that do not take the initiative to leverage and understand the importance of SEO will be left behind as it plays an imperative role in bringing the potential customers providing a great deal of value to their business. SEO needs a defined strategy, it is not a one-time work but It involves a lot of alteration to your website time and again, and a lot of off-site work as well.Here are few SEO techniques every entrepreneur should know about in growing their online business:1. Aesthetic and User ExperienceThe first thing one needs to accept is that the Website is the front office of the Business to the global market. If it fails to attract and retain users and is not seamless in terms of user experience, no amount of SEO efforts will make much of a difference. Consider looking at other sites within your industry to get an idea of what others are doing and how to improve your website’s user experience, as you can build a different perspective through your design communication.2. Your Website Needs to Be Search Engine FriendlyA lot of start-ups and organizations don’t want to dive into SEO as they start out, but later on, in their journey, they feel the need of optimizing their web presence. Nevertheless, your website should be built in a way that will amplify SEO down the road. Otherwise, one has to spend a huge sum re-engineering the site or building a new one. It’ll be a hassle and possibly a big expense — and will delay your ramp-up of organic user growth by months or longer.3. The Basics of Search Engine OptimizationWhile doing SEO, make sure to write a user-friendly Meta description that connects your business offering with the user requirements. It should be relevant towards the business services described in the page of your website. Headers are equally important, so use your keywords in headers whenever possible, but again, don’t stuff keywords unnecessarily. Lastly, make sure that every photo on your site has a description and alt tag to help Google understand what the picture is all about.4. Writing Unique ContentIt’s best to ensure that every advert, one-liner or description written on your site is relevant to the business and its users. If a business sells a product that is also sold elsewhere, creating your own distinct product descriptions will give search engines more unique content to crawl through, thus you gain an advantage on the competition.5. Influences of Social Media on Your SEO  Over the last couple of years especially, SEO has evolved in many aspects, getting smarter and more accurate in terms of identification of contents. The algorithms have also changed due to the influence of Social Media platforms. Social Media helps you to broadcast your Business Offerings, Though Leadership and Contents to reach a huge audience, online. Thus, it helps you to amplify contents and leverage on the user engagement that you can pull in. This helps you grow organic traffic to the website, which in turn impacts the page ranks.6. Technical SEOTechnical SEO is one of the most important elements in Search Engine Optimisation. It helps search engines spiders crawl and index your site more effectively. One doesn’t have to be a programmer or website developer to update and replace the site’s robots.txt file, which is a mandate nowadays. Further with basic knowledge and with the help of Google Web Master tools, one should be able to put together the XML sitemap efficiently.The main motive to invest in SEO is to drive qualified organic traffic to your website from user searches — and then have those leads make inquiries, further leading to sales conversion. There is no point in doubling, tripling or quadrupling your traffic if it’s not generating the desired ROI or business to be precise. Technical SEO is needed to meaningfully optimize your website to promote your Business Services & Products. For a free consultation get in touch with us at sales@sundewsolutions.com or call us at +91-98367-81929.

Are PWA’s Replacing Native Mobile Apps?

A Progressive Web App is a set of best practices that together create a seamless user experience between a web application and a native mobile app. A user can download and install a PWA through their browser and enjoy the application’s functionality and features offline, from any of their devices.web application, Progressive Web Applications were created to help users cope with problems such as slow Internet speed, website load times, high friction among users, and low user engagement. Progressive Web Apps have several features that help alleviate these problems:Progressive Web Apps are fast: The data stored in the app is cached, so there is no need to rely on a network when starting up or engaging with the app. 53% of users abandon a site if it takes longer than three seconds to load, so ensuring efficient load times is crucial to a positive user experience.Progressive Web Apps are integrated: PWAs live on a user’s home screen, send push notifications, and integrate with a device’s other native apps. For example, Twitter Lite was developed as a PWA and experienced a 75 % increase in tweets sent.Progressive Web Apps are reliable: Service workers use PWA’s to effectively troubleshoot any problems, regardless of the network connection. This enables them to work more efficiently and confidently.Progressive Web Apps are engaging: Through push notifications, companies can keep users engaged on and offline by sending information, calling-to-action a specific ask, or updating the user on new features.Because of the advantageous attributes listed above, the entire user experience is immersive and fluid.Why Build a Progressive Web App?Beyond the features listed above, developing a Progressive Web App is an important consideration for any business to grow and engage with their customers in the future. It used to be that developing a native app and/or a responsive website was enough to get by. In 2019, PWA’s are a hybrid of both, and offer plenty of benefits to the organization and to the end user. Below are three of the benefits of developing and integrating a PWA:Progressive Web Apps are easily discoverable: Because search engines index PWAs as a website, a variety of layers within the PWA are indexed and discoverable as their own component parts. This greatly increases SEO readability and the chances of your PWA being searched and found online.Progressive Web Apps don’t require tedious manual updates: Because PWAs don’t live on an app store or require installation, updates to the information and functionality of them are simply published and the user has immediate access to the new information. This functionality also tremendously helps out businesses and their user acquisition strategies, as there are less barriers between their users and the offering.Progressive Web Apps save on data usage with offline functionality: In markets with expensive and/or slow internet access, offline functionality can be extremely important to an end user. Inefficient apps can also be detrimental to your battery life and overall functionality of your experience. Therefore, the ability to get value out of a PWA without having to use data or rely on a network connection is one reason why they are the future of businesses everywhere.These three advantages are only a few on a long list of ways that PWA’s are changing organizations and their strategies for engaging and interacting with their users.Why Will Progressive Web Apps Replace Native Apps?Although native apps still dominate the online landscape, PWAs may soon replace native apps as the top priority in connecting with users. Because mobile-first development is the way of the future, having a PWA to ensure the speed, reliability and functionality of an experience will be important in staying relevant and top-of-mind in the mobile app world.There isn’t much information out there that contradicts the ideas in this article that prove Progressive Web Apps are the future of business. Their lean and efficient abilities are most appealing when compared to traditional native apps or websites. It will likely be years before PWAs completely replace native apps, but the smart investment is to start thinking about how you use them to better engage with your audience and introduce yourself to new ones.At Sun Dew Solutions, developing progressive web apps are a strength of ours in which we take great pride. If you’d like to learn more about how we can help through our mobile app development services, please contact us at +91-98367-81929.

How to Maintain Your Website’s SEO After a Redesign

A total site redesign is a tricky thing. At some point, you must redesign your site, but when you do, you run the risk of your traffic dropping off. Redesigning a site is one of the biggest SEO challenges that a company can face.If you are currently redesigning your site or planning on a full site renovation in the future, here’s what you need to identify:What should you do during the redesign process?While you are redesigning your site, you need to keep a few things in mind. Some of these things may not seem important to you, but leaving any of them out is an easy way to cause a huge traffic drop.Never take down your siteAt no point should you pull your old site offline unless it needs to go under for a few minutes as you launch the new design. When visitors encounter a website that says “sorry, we’re under construction” for several weeks, traffic declines before the new site goes live.Re-examine your keyword strategyRedesigning is the perfect time to evaluate your existing keyword strategy. Take a look at your organic keyword traffic, and find out if your site could be gaining traffic from any new long tail keywords.Optimize all content with right keywordsYou should also be reviewing content on each page prior to your site redesign. Sometimes things can get changed in the process. Titles are altered; meta descriptions are dropped; and SEO gets marginalized. Don’t let this happen to you. Instead, pay close attention to optimizing all content on all pages.Maintain the same URL structure as much as possibleIf you can, keep your URL structure the same. Whenever you change a site’s URL structure, you lose vast amounts of traffic from inbound links.Create a comprehensive 301 URL redirect mapping strategyNearly every site redesign will have some pages that will be mapped to a new location. It’s important to have a complete plan in place for redirecting every such page. Every single rewritten URL must have a 301-permanent redirect.Create an effective customized 404 error pageSince the new site will probably experience a few 404s, you should have an optimized 404 page in place.Create new sitemaps (HTML and XML)You should always have an up-to-date sitemap, but it’s especially important for a site launch or redesign. If any content has moved to new URLs, the sitemap can help the search engine discover these new locations.Put tracking codes in placeWhen you’re sure everything is ready, place your analytics tracking code in the page source. Any conversion landing pages should also be tracked with the relevant codes.Watch the Google index statusKeep an eye on how things are indexing in Google. You want to make sure that Google is indexing your entire site.Watch your trafficTraffic is a critical metric for measuring the success of your new site’s SEO. Keep close tabs on everything that happens with your traffic patterns.A redesign should be an opportunity to improve your SEO and conversion rates. However, for sites with strong organic search traffic, this should be undertaken with care to preserve your SEO. Following the instructions in this article should ensure you only see positive improvements. For further information, get in touch with us at +91-98367-81929.

Internet Of Things – Letting Businesses Go Digital

As per the recent report of Gartner, 20.4 billion connected things will be in use worldwide by 2020.  The implementation of IoT witnesses a new wave of progress in businesses. Technology has undoubtedly become the catalyst for many innovations. In a nutshell, the obvious key benefits of IoT implementation have been faster and efficient production, improvement in quality, replacement of paper-based workflows, and so on. But is the IOT just limited to a few of these advantages? Let us walk through the major features in IoT thtechnology, innovation, at lets various industry verticals go digitally successful.Benefits of digitizing with IoTDigital Transformation is employed by many industry verticals to leverage the benefits of digitizing with IoT for building their brand, improving ROI, connecting with customers, and many more. The first IT revolution commenced with the advent of the Internet and e-commerce. Later on, technology leaped the bounds to innovations via smartphones, user-centric applications, IoT, AI and so on. This is where connected devices found out their deep involvement. Consumer solutions evolved to be a critical catalyst for IT consumerization.Social, Mobile, Analytics, and Cloud offers a platform for IoT that gives industries the ability to transform into digital standardization. Let’s walk through the major benefits of digitizing with IoT.1. Enabling Connectivity through IoT For Data-Driven InsightsSmart access is the key to a successful digital environment in any industry. Being able to track the metrics of performance and operations is possible via data analytics. The insights are achieved through pattern recognition of unstructured and structured data. These data-based insights are incorporated into the business functions where previous activities are tracked and monitored to develop forecasts.The data-driven insights help in understanding customer buying decisions and in obtaining real-time reviews. This helps industries personalize their data to target the right set of customers. Structured data, which is the personal information and unstructured data which is the social media metrics, are both used by industries for critical decision-making. Alongside IoT, the role of generative AI in supply chain is also transforming how industries predict demand, optimize logistics, and create smarter workflows.2. Enabling Smart IoT Enabled AppliancesVarious industry verticals can optimize their operations without the need for workforce assistance. This saves time and cost. The workforce can now automate their tedious tasks by being able to connect to multiple devices and operate in real-time. Industries can boost their performance and productivity by increasing both customer and employee engagement.3. Increase Workflow Optimization with Smart InfrastructureWhen large volumes of data are analysed, it makes way for industries to convert them into more useful insights. These insights are then used for making decisions.4. Transform Customer experience With IoTImproved customer UX requires the implementation of the latest trends in IoT. So when User Experience is king, many front line industries have realized that digitally transforming their businesses with IoT is key to gaining successful outcomes.5. Enhance and Update skillsWith the advent of IoT implementation in businesses, the need for specialized skills has also increased. These skills include knowledge in Artificial Intelligence, Augmented Reality, Data Analytics, Machine Learning, Cloud Computing, Growth Hacking, and so on.6. Consolidate the Entire Architecture and WorkflowDigitizing with IoT has provided businesses with the advantage of being able to communicate in real-time. Not only does it bring the working force together, to work, but also optimizes the whole architecture.Leveraging on data analytics and IOT have generated over 30 million dollars. It is high time to take action to digitally transform your business with IoT for sustained outcomes. Call our experts right away for step-by-step guidance on how to strategically transform your business with the Internet of Things.

Is Your Brand Communicating Right On Social Media?

Social Media Management is one of the primary and important ways to build Brand trust. Social media and customer loyalty set off hand in hand. It’s the modern medium that helps Brands harness emotional engagement while building trust with their consumer base. So, in order to capture these new millennial, businesses need to build trust and appear transparent to connect with the target audiences. Prior to that, a proper branding strategy is essential for leading the communication to the right masses.Below we have outlined five proven ways to build brand trust on social media:Communicating thought leadershipOften brands lose their credibility when they only promote their product and services without providing any value to the customers. This value can come in many forms, but it should be designed in a way that it evokes discussions, provides information, and entertains the target audience. Social media is the ideal platform for brands to communicate their expertise in any given sector, and by providing great trending content that is shareable will increase the visibility of the brand and people will also reckon your brand as a thought leader in the digital sphere. Encouraging reviews and user-generated contentMore than anything businesses are vying for a higher percentage of User-Generated Content to drive engagement and sales. This method is effective in portraying your products as appealing to the target customers and also gives you an opportunity to resolve customer grievances effectively. Once the customer is satisfied ask them to review or give feedback about their experiences.Quick and responsive customer serviceWhen consumers are enabled to reach out to your company through social media, it creates a great opportunity for your TGs to develop deeper connections with your brand. Without avoiding customers' grievances, address them prudently to turn unhappy customers into a valuable resource. These little efforts can transform into great testimonials when customers are strategically handled.  TransparencyIn today’s market, customers care about the reputation and authenticity of the brand. Before buying or availing of any services, customers look for information online and if the business doesn’t furnish the answers up to their satisfaction, they will go elsewhere and will be talking about their experiences associated with your brand. So companies need to have inherent transparency in their operations and should portray the real picture that represents the ethos of the brand.Personalize the experienceHaving a unique persona and tonality for your brand ensures consistency across channels. While maintaining the consistency, ensure personalizing the experience. Your TGs and followers should not think that there is an automated bot working behind all your social channels.As suggested by Sun Dew Solutions, crafting a strategic plan is essential in building trust and ultimately representing a positive image of the brand to the potential leads. Keeping the above tips in place brands can build trust in the digital space and maintain recognition. 

5 Major Business Goals You Can Achieve with a Website Re-design

In today’s time having a website is mandatory to make your presence felt in the marketplace. A website not only helps you to represent your brand online but it allows you to communicate with your potential customers and meet their needs. Thus, if you aim for your website to deliver significant results in terms of generating huge traffic and ROI then it needs to be built strategically keeping in mind your service offerings.Redesigning a website is often a daunting task it means you have to rebuild creating new databases, dealing with code, servers and modifying every nook of the back-end side. Redesigning involves making functional modifications that help your website work better and assist you in reaching your marketing goals. If a website design does not reflect your proficiency, success on the internet will remain as a dream.Here’s what you can achieve with a Website Re-design:• Increasing your brand reputation and awarenessA website can make or break brand image. Believe it or not, people judge companies based on their websites. If a website looks unpleasant or is hard to use, visitors would abandon and are going to have a low opinion of the company. In fact, 38% of people will stop engaging with a website if the content or layout is unattractive. After all, why would you trust someone who can’t even get a website right?When designing a website, you should not only consider the end user but also you need to think about the way that search engines work. If you fail to make your website SEO-friendly then youwould find yourself loosing on a major chunk of web traffic. However, by writing clean code, having a great layout and internal linking structure, you could improve your brand awareness by ranking higher on search engines. The higher your page ranks, the more likely it is to be found by a potential customer.• Higher Lead conversionWhile you don’t need to do a full site redesign each time you adjust your marketing goals, it’s a good idea to check often to be sure your site is fully aligned with your newest marketing plans. This measures the ability of a website to capture information of a visitor and convert them into a prospect. For achieving such goals, it is crucial to know your website’s current conversion rate. This way, you can determine a realistic percentage increase.•Become an industry leaderAnother way to work towards higher rankings is to create well-researched, informative andinteresting resources, that attracts backlinks which in turn helps to establish authority of your site and position your company as an industry thought leader.• Gaining a better understanding of your audienceMeasuring online customer satisfaction is a tricky business but if your website’s objective is toimprove customer satisfaction through user experience, then you should consider qualitativeresearch in the form of surveying your customers before and after a redesign.• Improve Sales Conversion RateSimilar to marketing, this goal measures the ability of a website to sell or convert a website visitor into a customer. It is typically measured as a percentage of website visitors who become paying customers. This goal is suited best for e-commerce/SaaS websites that want to focus specifically on maximizing a website’s ability to sell. This goal can also help measure changes in the quality of traffic. Just as with marketing KPIs, it is absolutely crucial to know your website’s current conversion rates before setting this goal.A great website redesign should be leveraged to help you achieve your business goals and put you at the forefront of your competition. So, before you opt for redesigning your website, gather details of the current web traffic, bounce rate, conversion and time on page to see visible results. If you’d like to redesign your website, get in touch with our experts at sales@sundewsolutions.com or call us at +91-98367-81929.

What Matters in CMS for Voice Search

The widespread emergence of smart voice assistants not just giving us daily news and weather updates, they are changing the SEO landscape along the way.What Is Voice Search Optimization?A significant number of individuals are already executing voice searches multiple times per day, and by 2020 it is predicted that about 50 percent of all searches will be via voice. That means we’re asking our handy voice assistants like Alexa, Siri, Cortana and others to find anything online.The process of voice SEO then, is to optimize your content in a way that convinces these smart assistants to present it to end users whenever they ask a relevant question. Thus, when it comes to voice search optimization, you either rank first, or rank nowhere.6 Steps Towards Voice Search OptimizationWith voice searches becoming more popular, it’s time to start optimizing content to be ranked by smart assistants and consumed by end users. In this article, we’re focusing on informational search, which traditionally has been carried out on popular web browser search engines like Google, Bing and Yahoo.Know That Voice SEO Is in Its InfancyFirst, there’s a lot we don’t know about voice search engine optimization, simply because it’s such a fresh and new frontier. Moreover, traditional SEO for Google’s search engine regularly evolves, and we should expect voice SEO to take a similar path.With that in mind, you should not only act fast to get your audio content optimized for smart assistants, but you should also be prepared to modify and adjust your strategy in line with the inevitable changes and discoveries yet to be made regarding voice search.Start LocalLocal businesses will be the first to benefit from the increasing popularity of voice search. With that being said, if your business has an office or physical location, the best way to optimize for voice search is to claim your Google My Business listing to help voice assistants find and relay your business location quickly when users ask for it — because they will ask for it.Local search will be of paramount importance as consumers turn to their voice devices, and eventually connected cars and appliances, to find solutions, offers and services that are convenient and immediate. Brands must curate each of their location’s marketing and business listings accordingly to capitalize on voice search.Write in a conversational toneSearch engine optimization for Google involves using keywords and formatting that helps Google figure out what you’re talking about. The aim is to use keywords and phrases that get searched for on Google, so your website shows up when consumers execute that particular search. But writing for the web is totally different compared to writing for voice-enabled search.This all matters because the keywords a consumer would type into a Google search bar will not be the same as the keywords, they would utter to their smart voice assistant. Furthermore voice-enabled searches tend to be longer, containing more long-tail keywords.Write Short Answers to Long QuestionsConsumers are drawn to the time-saving nature of smart voice assistants, so asking a quick question in hope of getting a quick answer is high on the list of consumer wants and needs. Thus, voice-enabled search is dominated by questions.Optimize ContentThe importance of using Scheme data, also known as structured data and schema markup, represents an initiative put together by a group of search engine competitors that came together to solve a common issue.Schema markup seeks to avoid those confusions by allowing webmasters to use HTML tags to describe what their content is actually about. With schema data in place, search engines can correctly categorize your content using the HTML tags and long-tail keywords used throughout your content to eventually to show the end user the content they want to see. Now, with voice-enabled search growing as it is, schema data will play an even bigger role, particularly when users pose follow up questions about a previous query.Ensure Your Mobile and AMP FriendlinessAccording to Google, 20% of mobile searches are voice searches but if your website isn’t mobile optimized, or AMP-enabled, their attention won’t last long, as 47% of consumers expect a website to load in 2 seconds or less.For an in-depth understanding of your website's SEO Performance, get in touch with our experts at sales@sundewsolutions.com or call us at +91-98367-81929.